{"id":175207,"date":"2023-06-23T11:03:00","date_gmt":"2023-06-23T09:03:00","guid":{"rendered":"https:\/\/ipmark.com\/?p=175207"},"modified":"2023-06-23T14:00:37","modified_gmt":"2023-06-23T12:00:37","slug":"eeuu-demanda-amazon-por-usar-patrones-oscuros-en-prime","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=175207","title":{"rendered":"EE.UU demanda a Amazon por usar patrones oscuros en Prime"},"content":{"rendered":"<p><strong>La Comisi\u00f3n Federal de Comercio (FTC) de Estados Unidos ha demandado a Amazon por presuntamente enga\u00f1ar a los consumidores a trav\u00e9s del dise\u00f1o de interfaces para que se suscribieran al servicio Prime, as\u00ed como dificultar el proceso de cancelaci\u00f3n del programa, ante las posibles consecuencias que tendr\u00eda la reducci\u00f3n del n\u00famero de abonados de Prime en su cuenta de resultados.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan explica el organismo en la demanda, Amazon ha empleado patrones oscuros (<em>dark patterns<\/em>, en ingl\u00e9s) para incentivar el n\u00famero de abonados a su servicio Prime. En concreto, el gigante del ecommerce<strong> habr\u00eda dise\u00f1ado interfaces con el objetivo de manipular a los usuarios y enga\u00f1arles para que se registraran a su servicio Prime y renovar de forma autom\u00e1tica dichas suscripciones.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan recuerda la FTC en el escrito, esto supondr\u00eda una violaci\u00f3n de la Ley de FTC y la Ley para la Restauraci\u00f3n de la Confianza en los Compradores Online, donde se proh\u00edbe suscribir a los consumidores en programas de suscripci\u00f3n sin su consentimiento.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El organismo adem\u00e1s ha analizado el proceso de cancelaci\u00f3n del servicio de Prime y, de acuerdo a lo presentado en la demanda, <strong>Amazon habr\u00eda ralentizado o rechazado la cancelaci\u00f3n de la suscripci\u00f3n Prime de los usuarios para evitar un impacto negativo en el balance final de la compa\u00f1\u00eda.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">En declaraciones al diario Progressive Grocer, Amazon rechaza las acusaciones de la Comisi\u00f3n, asegurando que son falsas. \u201cA nuestros consumidores les encanta Prime, y con el dise\u00f1o, dejamos claro y simple para estos suscribirse o cancelar su suscripci\u00f3n\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cTambi\u00e9n <strong>vemos preocupante que la FTC anunciara esta demanda sin notificarnos<\/strong>, en mitad de nuestras conversaciones con equipos de la FTC para asegurar que entienden los hechos, el contexto y las cuestiones legales, y antes de que fu\u00e9ramos capaces de tener un di\u00e1logo con los propios Comisarios\u201d, a\u00f1aden.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La FTC comenz\u00f3 a investigar el proceso de suscripci\u00f3n y cancelaci\u00f3n del servicio Prime de Amazon en marzo de 2021. Seg\u00fan informa CNBC, el organismo pidi\u00f3 al CEO de Amazon, Andy Jassy, y a su fundador, Jeff Bezos, a que testificaran por las pr\u00e1cticas empleadas en Prime, pero la compa\u00f1\u00eda rechaz\u00f3 acudir porque el proceso ser\u00eda \u201cexcesivamente arduo\u201d. La FTC rehus\u00f3 dicha justificaci\u00f3n.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Comisi\u00f3n Federal de Comercio (FTC) demanda a Amazon por emplear interfaces enga\u00f1osas para animar a los usuarios a suscribirse a Prime.<\/p>\n","protected":false},"author":29,"featured_media":175208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[598,2226],"class_list":["post-175207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-experiencia-de-cliente","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EE.UU demanda a Amazon por usar patrones oscuros en Prime<\/title>\n<meta name=\"description\" content=\"La Comisi\u00f3n Federal de Comercio (FTC) demanda a 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