{"id":175196,"date":"2023-06-23T10:03:10","date_gmt":"2023-06-23T08:03:10","guid":{"rendered":"https:\/\/ipmark.com\/?p=175196"},"modified":"2023-06-23T10:16:35","modified_gmt":"2023-06-23T08:16:35","slug":"espana-acumula-32-metales-en-la-penultima-gala-de-cannes-lions-2023","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=175196","title":{"rendered":"Espa\u00f1a acumula 32 metales en la pen\u00faltima gala de Cannes Lions 2023"},"content":{"rendered":"<p><b>La pen\u00faltima gala de entrega de metales del festival Cannes Lions 2023 otorg\u00f3 al equipo nacional siete metales (un oro, dos platas y cuatro bronces), sumando un total de 32 premios. DDB Worldwide recibi\u00f3 el premio de la mejor Red Regional del A\u00f1o, en Europa, durante la ceremonia.\u00a0<\/b><\/p>\n<p><b><i><a href=\"https:\/\/es.adforum.com\/creative-work\/ad\/player\/34674223\">Samsung Unfear<\/a> <\/i><\/b><span style=\"font-weight: 400;\">de Cheil Espa\u00f1a para Samsung vuelve a subir al escenario a recoger metales que, en esta ocasi\u00f3n, fueron un oro y una plata. VMLY&amp;R Madrid tambi\u00e9n recibi\u00f3 galard\u00f3n por <\/span><b><i>Dogs without borders<\/i><\/b><b>,<\/b><span style=\"font-weight: 400;\"> en un trabajo elaborado junto a las oficinas de Nueva York y Sao Paulo.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"&quot;Dogs Without Borders&quot; by VMLY&amp;R for Dog\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Ws3MTYNO5TM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">La gran premiada del a\u00f1o pasado en cert\u00e1menes nacionales <\/span><b><i>Invaluable food<\/i><\/b><span style=\"font-weight: 400;\"> recogi\u00f3 dos metales, trabajo de Leo Burnett Madrid para Madrid Fusi\u00f3n. <\/span><b><i>Los 36<\/i><\/b><span style=\"font-weight: 400;\">, trabajo de Ogilvy Madrid para DGT, tambi\u00e9n fue premiada en la pen\u00faltima gala del certamen.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Los 36. C\u00f3mo los encontramos.\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/MiU6o11Hck8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">En esta gala, se han entregado los galardones de las categor\u00edas Brand Experience &amp; Activation, Creative Business Transformation, Creative Commerce, Creative Effectiveness, Creative Strategy Lions, Innovation y Mobile Lions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A continuaci\u00f3n, los ganadores espa\u00f1oles y grandes premios.\u00a0<\/span><\/p>\n<h3><b>Brand Experience &amp; Activation<\/b><\/h3>\n<p><b>Gran Premio:<\/b><span style=\"font-weight: 400;\"> \u2018Fifa 23 x Ted Lasso\u2019 de Apple para EA Esports &amp; Apple.<\/span><\/p>\n<p><b>Plata<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018Samsung Unfear\u2019 de Cheil Worldwide (Madrid) para Samsung Espa\u00f1a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018Dogs without borders\u2019 de VMLY&amp;R Nueva York, Sao Paulo y Madrid para SFBO (Society of French-Brazilian Oncology).<\/span><\/li>\n<\/ul>\n<p><b>Bronce<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018Dogs without borders\u2019 de VMLY&amp;R Nueva York, Sao Paulo y Madrid para SFBO (Society of French-Brazilian Oncology).<\/span><\/li>\n<\/ul>\n<h3><b>Creative Business Transformation<\/b><\/h3>\n<p><b>Gran Premio:<\/b><span style=\"font-weight: 400;\"> \u2018ADLAM &#8211; An Alfabeto to preserve a culture\u2019 de\u00a0 McCann para Microsoft.<\/span><\/p>\n<h3><b>Creative Commerce<\/b><\/h3>\n<p><b>Gran Premio:<\/b><span style=\"font-weight: 400;\"> \u2018The subconscious order\u2019 de Wunderman Thompson para Hungerstation.<\/span><\/p>\n<h3><b>Creative Effectiveness<\/b><\/h3>\n<p><b>Gran Premio: <\/b><span style=\"font-weight: 400;\">\u2018Shah rukh khan my ad\u2019 de Ogilvy para Mondelez International.<\/span><\/p>\n<p><b>Oro<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018Invaluable food\u2019 de Leo Burnett Madrid para Madrid Fusi\u00f3n.<\/span><\/li>\n<\/ul>\n<p><b>Bronce<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018Invaluable food\u2019 de Leo Burnett Madrid para Madrid Fusi\u00f3n.<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"MADRID FUSION 2021 - INVALUABLE FOOD #invaluablefood #robertsayyes #madridfusion\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/VNjHn1qU4L0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h3><b>Creative Strategy\u00a0<\/b><\/h3>\n<p><b>Gran Premio:<\/b><span style=\"font-weight: 400;\"> \u2018Renault\u00a0 Plug inn\u2019 de Publicis Conseil para Renault.<\/span><\/p>\n<p><b>Bronce<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018The 36\u2019 de Ogilvy Madrid para DGT.<\/span><\/li>\n<\/ul>\n<h3><b>Innovation<\/b><\/h3>\n<p><b>Gran Premio:<\/b><span style=\"font-weight: 400;\"> \u2018Mouthpad^\u2019 de Wunderman Thompson para Augmental.\u00a0<\/span><\/p>\n<h3><b>Mobile Lions<\/b><\/h3>\n<p><b>Gran Premio:<\/b><span style=\"font-weight: 400;\"> \u2018World Cup Delivery\u2019 de GUT para Pedidos Ya.\u00a0<\/span><\/p>\n<p><b>Bronce<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018Samsung Unfear\u2019 de Cheil Worldwide (Madrid) para Samsung Espa\u00f1a.<\/span><\/li>\n<\/ul>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">What an honor to receive last night the <a href=\"https:\/\/twitter.com\/hashtag\/Innovation?src=hash&amp;ref_src=twsrc%5Etfw\">#Innovation<\/a> (Consumer Brand Health Initiative) <a href=\"https:\/\/twitter.com\/hashtag\/GrandPrix?src=hash&amp;ref_src=twsrc%5Etfw\">#GrandPrix<\/a> from <a href=\"https:\/\/twitter.com\/ClioAwards?ref_src=twsrc%5Etfw\">@ClioAwards<\/a>.<br \/>\nHuge thanks to everyone involved, from <a href=\"https:\/\/twitter.com\/SamsungEspana?ref_src=twsrc%5Etfw\">@SamsungEspana<\/a> to all the ASD organizations who helped us create the incredible tool that <a href=\"https:\/\/twitter.com\/hashtag\/Unfear?src=hash&amp;ref_src=twsrc%5Etfw\">#Unfear<\/a> is.<a href=\"https:\/\/twitter.com\/hashtag\/ClioHealth?src=hash&amp;ref_src=twsrc%5Etfw\">#ClioHealth<\/a> <a href=\"https:\/\/t.co\/CVIQm6BXz7\">pic.twitter.com\/CVIQm6BXz7<\/a><\/p>\n<p>\u2014 Cheil Spain (@CheilSpain) <a href=\"https:\/\/twitter.com\/CheilSpain\/status\/1669418556306407438?ref_src=twsrc%5Etfw\">June 15, 2023<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<pre><span style=\"color: #ff0000;\"><b>Restos de galas:<\/b><\/span><\/pre>\n<ul>\n<li aria-level=\"1\"><strong>Primera noche:\u00a0<\/strong><a href=\"https:\/\/ipmark.com\/espana-recoge-10-premios-en-la-primera-gala-de-cannes-lions-2023\/\">Espa\u00f1a recoge 10 premios en la primera gala de Cannes Lions 2023.<\/a><\/li>\n<li aria-level=\"1\"><strong>Segunda noche:<\/strong>\u00a0<a href=\"https:\/\/ipmark.com\/espana-suma-11-metales-en-la-segunda-gala-de-cannes-lions-2023\/\">Espa\u00f1a suma 11 metales en la segunda gala de Cannes Lions 2023<\/a>.<\/li>\n<li aria-level=\"1\"><strong>Tercera noche:<\/strong> <a href=\"https:\/\/ipmark.com\/david-madrid-recibe-el-primer-gp-de-espana-en-cannes-lions-2023\/\">David Madrid recibe el primer GP de Espa\u00f1a en Cannes Lions 2023<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Cheil Worldwide (Madrid), Leo Burnett (Madrid), VMLY&#038;R (Madrid), Ogilvy (Madrid) recibieron metales en la pen\u00faltima gala del certamen, del 22 de junio. <\/p>\n","protected":false},"author":30,"featured_media":174958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5900],"tags":[977,2114],"class_list":["post-175196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivales","tag-cannes-lions","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Espa\u00f1a acumula 32 metales en la pen\u00faltima gala de Cannes Lions 2023<\/title>\n<meta name=\"description\" content=\"Cheil Worldwide (Madrid), Leo Burnett 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