{"id":175153,"date":"2023-06-22T13:25:52","date_gmt":"2023-06-22T11:25:52","guid":{"rendered":"https:\/\/ipmark.com\/?p=175153"},"modified":"2023-06-22T13:36:25","modified_gmt":"2023-06-22T11:36:25","slug":"ruavieja-convoca-concurso-para-su-campana-de-navidad","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=175153","title":{"rendered":"Ruavieja convoca concurso para su campa\u00f1a de Navidad"},"content":{"rendered":"<p><strong>La marca gallega de licores Ruavieja ha convocado este mes un concuso para agencias creativas para el lanzamiento de su campa\u00f1a de Navidad 2023-2024, en l\u00ednea con su pol\u00edtica de compa\u00f1\u00eda.<\/strong><\/p>\n<p>El equipo de la marca quiere agradecer el trabajo realizado durante los dos \u00faltimos a\u00f1os a la agencia<strong> Sioux&amp;Cyranos,<\/strong> con quienes han colaborado en las \u00faltimas campa\u00f1as, con las piezas <em>Tenemos que vernos mejor<\/em> y <em>La verdad sobre la mesa<\/em>, y que ha decidido no participar en coherencia con su pol\u00edtica de agencia. Estas campa\u00f1as han sido premiadas y han tenido un buen resultado en la sociedad.<\/p>\n<p>Para Christian Seel, director de marketing de Pernod Ricard, con esta decisi\u00f3n, \u201cse pretende <strong>continuar avanzando en la evoluci\u00f3n de la plataforma de marca<\/strong> que ha llevado a Ruavieja a convertirse en uno de los referentes de la comunicaci\u00f3n navide\u00f1a\u00bb.<\/p>\n<p><strong>La resoluci\u00f3n del concurso se conocer\u00e1 antes de verano<\/strong>, y a partir de ese momento, la agencia seleccionada se har\u00e1 cargo de la estrategia creativa de la marca para la campa\u00f1a de este a\u00f1o.<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"8rJL8s5et0\"><p><a href=\"https:\/\/ipmark.com\/ruavieja-no-quiere-verte-mas-sino-mejor-en-su-ultima-campana\/\">Ruavieja no quiere verte m\u00e1s, sino \u00abmejor\u00bb, en su \u00faltima campa\u00f1a<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00abRuavieja no quiere verte m\u00e1s, sino \u00abmejor\u00bb, en su \u00faltima campa\u00f1a\u00bb \u2014 IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" src=\"https:\/\/ipmark.com\/ruavieja-no-quiere-verte-mas-sino-mejor-en-su-ultima-campana\/embed\/#?secret=zGIOp614CX#?secret=8rJL8s5et0\" data-secret=\"8rJL8s5et0\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"eVq6Zl1ygO\"><p><a href=\"https:\/\/ipmark.com\/la-amistad-verdadera-protagoniza-la-campana-navidena-de-ruavieja\/\">La amistad verdadera protagoniza la campa\u00f1a navide\u00f1a de Ruavieja<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00abLa amistad verdadera protagoniza la campa\u00f1a navide\u00f1a de Ruavieja\u00bb \u2014 IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" src=\"https:\/\/ipmark.com\/la-amistad-verdadera-protagoniza-la-campana-navidena-de-ruavieja\/embed\/#?secret=Md6gjrKwyU#?secret=eVq6Zl1ygO\" data-secret=\"eVq6Zl1ygO\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia seleccionada este verano se har\u00e1 cargo de la estrategia creativa de la marca para la campa\u00f1a de este a\u00f1o.<\/p>\n","protected":false},"author":30,"featured_media":175155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2184,2114],"class_list":["post-175153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ruavieja convoca concurso para su campa\u00f1a de Navidad<\/title>\n<meta name=\"description\" content=\"La agencia seleccionada este verano se har\u00e1 cargo de la estrategia creativa de la marca para la campa\u00f1a de este a\u00f1o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=175153\" 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