{"id":175113,"date":"2023-06-22T11:30:07","date_gmt":"2023-06-22T09:30:07","guid":{"rendered":"https:\/\/ipmark.com\/?p=175113"},"modified":"2023-06-22T13:13:26","modified_gmt":"2023-06-22T11:13:26","slug":"lanzan-primera-herramienta-ventas-retail-por-ubicacion","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=175113","title":{"rendered":"Lanzan la primera herramienta de ventas Retail por ubicaci\u00f3n"},"content":{"rendered":"<p><strong>Tres meses despu\u00e9s de su nacimiento, la startup de investigaci\u00f3n de mercados Algori ha lanzado The Store, una herramienta que permite a las marcas del sector Retail conocer las ventas de la competencia pr\u00f3xima a sus establecimientos.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan informan desde la firma espa\u00f1ola, la nueva soluci\u00f3n combina la tecnolog\u00eda con una<strong> fuente de datos de m\u00e1s de 45.000 compradores, frente a los 8.000 o 12.000 hogares analizados por otros proveedores de datos en sus paneles.<\/strong> \u201cEste tipo de informaci\u00f3n ofrecida por Algori es \u00fanica. Nadie m\u00e1s en el sector puede dar una informaci\u00f3n ni siquiera parecida ahora mismo en Espa\u00f1a\u201d, ha asegurado <strong>Lina Beinortaite<\/strong>, cofundadora de <strong>Algori.<\/strong>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s de obtener una mayor granularidad, la herramienta tambi\u00e9n permite contextualizar las ventas de una tienda en funci\u00f3n de las cifras de ventas totales en su \u00e1rea, al obtener la misma informaci\u00f3n para otros competidores en un determinado radio de actuaci\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De este modo, cualquier retailer puede saber su \u201ccuota de mercado real\u201d, es decir,<strong> qu\u00e9 porcentaje de ventas tiene en relaci\u00f3n con todo los que se vende en un \u00e1rea determinada<\/strong> y configurada a medida.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La informaci\u00f3n contenida en The Store est\u00e1 siempre actualizada, se\u00f1alan, para que cualquier retailer pueda <strong>conocer las ventas de la tienda de la competencia cuatro semanas despu\u00e9s del cierre de un mes.<\/strong> Es decir, un retailer podr\u00eda saber la cifra de ventas de su competencia en junio antes de acabar julio, exponen como ejemplo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe Store de Algori es la primera soluci\u00f3n pensada, creada y construida espec\u00edficamente para el Retail dentro del sector de estudios cuantitativos continuos y ofrece una buena muestra de las capacidades t\u00e9cnicas de Algori para dar en detalle el volumen de ventas de una tienda o conjunto de tiendas\u201d, sentencia Beinortaite.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La startup de investigaci\u00f3n de mercados Algori ha lanzado The Store, una herramienta que permite a las marcas Retail conocer las ventas de su competencia y su cuota de mercado en un \u00e1rea determinada. <\/p>\n","protected":false},"author":29,"featured_media":175115,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[398],"class_list":["post-175113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-investigacion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lanzan la primera herramienta de ventas Retail por ubicaci\u00f3n<\/title>\n<meta name=\"description\" content=\"Algori ha lanzado The Store, una herramienta que permite a las marcas Retail conocer las ventas de su competencia en un \u00e1rea.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=175113\" \/>\n<meta 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