{"id":175099,"date":"2023-06-22T10:50:15","date_gmt":"2023-06-22T08:50:15","guid":{"rendered":"https:\/\/ipmark.com\/?p=175099"},"modified":"2023-06-22T11:55:30","modified_gmt":"2023-06-22T09:55:30","slug":"jesus-carrera-cdo-vocento-nuevo-presidente-iab-spain","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=175099","title":{"rendered":"Jes\u00fas Carrera, CDO de Vocento, nuevo presidente de IAB Spain"},"content":{"rendered":"<p><strong>Jes\u00fas Carrera, <em>chief digital officer<\/em> (CDO) de Vocento, ha sido nombrado nuevo presidente de IAB Spain, en sustituci\u00f3n de Mikel Lekaroz, CEO de Adbibo Technologies \/Next14. Carrera liderar\u00e1 la organizaci\u00f3n a partir del pr\u00f3ximo julio hasta 2025.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Durante la Asamblea General Ordinaria celebrada el pasado 21 de junio, IAB Spain ha elegido la composici\u00f3n de la nueva junta directiva que cubrir\u00e1 el mandato de julio 2023 a julio 2025.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Jes\u00fas Carrera, CDO de Vocento, ha sido nombrado nuevo presidente de IAB Spain, cargo que ocupar\u00e1 durante los dos pr\u00f3ximos a\u00f1os<\/strong>, en sustituci\u00f3n de Mikel Lekaroz, CEO de Adbibo Technologies\/Next 14.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Carlos S\u00e1nchez<\/strong>, <em>partner &amp;<\/em> CEO de <strong>Be A Lion<\/strong>, se convierte en el nuevo<strong> vicepresidente<\/strong> de la asociaci\u00f3n, posici\u00f3n que hasta el momento ocupaba Julio Manso, VP de<em> sales &amp; marketing<\/em> de Illumin. El nuevo<strong> tesorero<\/strong> es <strong>Rafael Mart\u00ednez<\/strong>,<em> chief digital officer<\/em> de <strong>IKI Media<\/strong>, quien reemplaza a Mario Torija, <em>publisher development director<\/em> de LiveRamp. <strong>Gema N\u00fa\u00f1ez<\/strong>,<em> head of industry relations<\/em> de <strong>Google Espa\u00f1a,<\/strong> se incorpora como <strong>secretaria de la junta directiva<\/strong>, y sustituye a Sonia Paz, <em>digital &amp; business transformation officer<\/em> de Havas Media Group.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El resto de los vocales de la junta directiva son:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Ana Mar\u00eda Alonso<\/strong>, <em>media &amp; insights<\/em> de <strong>M\u00e1sM\u00f3vil<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>C\u00e9sar Alonso<\/strong>, <em>media manager<\/em> de<strong> Telef\u00f3nica<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>David Bravo<\/strong>, co-fundador de<strong> Reetmo Media<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Julio Manso<\/strong>, VP de<em> sales &amp; marketing<\/em> de <strong>Illumin<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Manuel Castro<\/strong>, director del \u00e1rea de monetizaci\u00f3n y operaciones digitales de <strong>Prisa<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Mario Torija<\/strong>, <em>publisher development director<\/em> de <strong>LiveRamp<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Mikel Lekaroz<\/strong>, CEO de <strong>Adbibo Technologies\/Next14<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Pl\u00e1cido Balmaseda<\/strong>, director general de <strong>Wemass<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Ricardo Molero<\/strong>, <em>investment &amp; biddable media lead<\/em> de <strong>Publicis<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Ruth Blanch<\/strong>, CEO de <strong>Alkemy<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Sonia Paz<\/strong>, <em>digital &amp; business transformation officer<\/em> de <strong>Havas Media Group<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>Reyes Justrib\u00f3<\/strong>, directora general de<strong> IAB Spain<\/strong>, ha dado las gracias a la junta directiva saliente, y ha expresado que con el mandato de la nueva, \u201cestoy convencida de que conseguiremos mantener la creciente influencia de nuestra asociaci\u00f3n en los \u00f3rganos de la administraci\u00f3n claves para la industria, as\u00ed como su presencia en todos los foros fundamentales del mercado\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En este sentido, ha recordado alguno de los proyectos desarrollados en los dos \u00faltimos a\u00f1os, como la participaci\u00f3n de IAB Spain en la Comisi\u00f3n de Seguimiento, junto a la Asociaci\u00f3n Espa\u00f1ola de Anunciantes (aea) y la Asociaci\u00f3n para la Investigaci\u00f3n de Medios de Comunicaci\u00f3n (AIMC) o la colaboraci\u00f3n con la Agencia de Protecci\u00f3n de Datos o la Subdirecci\u00f3n General de Ordenaci\u00f3n de los Servicios de Comunicaci\u00f3n Audiovisual.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jes\u00fas Carrera, CDO de Vocento, ha sido nombrado nuevo presidente de IAB Spain, cargo que ocupar\u00e1 durante los dos pr\u00f3ximos a\u00f1os, en sustituci\u00f3n de Mikel Lekaroz, CEO de Adbibo Technologies\/Next 14. <\/p>\n","protected":false},"author":29,"featured_media":175100,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[76,50],"class_list":["post-175099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-marketing-digital","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jes\u00fas Carrera, CDO de Vocento, nuevo presidente de IAB Spain<\/title>\n<meta name=\"description\" content=\"Jes\u00fas Carrera, CDO de Vocento, ha sido nombrado nuevo presidente de IAB Spain, cargo que ocupar\u00e1 durante los dos pr\u00f3ximos a\u00f1os.\" 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