{"id":175075,"date":"2023-06-21T15:46:41","date_gmt":"2023-06-21T13:46:41","guid":{"rendered":"https:\/\/ipmark.com\/?p=175075"},"modified":"2023-06-21T16:42:23","modified_gmt":"2023-06-21T14:42:23","slug":"pescanova-recupera-la-figura-del-capitan-pescanova-en-su-ultima-campana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=175075","title":{"rendered":"Pescanova recupera la figura del Capit\u00e1n Pescanova en su \u00faltima campa\u00f1a"},"content":{"rendered":"<p><strong>Algo m\u00e1s de 10 a\u00f1os despu\u00e9s de su \u00faltima aparici\u00f3n, Pescanova recupera la figura del Capit\u00e1n Pescanova en su \u00faltima campa\u00f1a, \u2018Capit\u00e1n Pescanova somos todos\u2019, donde pone en valor algunos de sus productos m\u00e1s ic\u00f3nicos, como los rodolfos, los corazones y las varitas de merluza.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Bajo el claim \u2018Capit\u00e1n Pescanova somos todos\u2019, la marca de Grupo Nueva Pescanova recupera uno de sus principales s\u00edmbolos. Vuelve con su tradicional chubasquero amarillo, asociado a origen, historia y calidad, pero con un concepto renovado. El Capit\u00e1n Pescanova ha dejado de ser una persona y ha pasado a convertirse en una virtud: la de ser capaz de superar cualquier situaci\u00f3n, como har\u00eda un patr\u00f3n de barco experimentado sorteando las olas del mar.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cTener un s\u00edmbolo de marca tan potente como el Capit\u00e1n Pescanova, reconocido por generaciones por su chubasquero amarillo, es un icono que hab\u00eda que recuperar y, al mismo tiempo, renovar. Por eso ahora ha dejado de ser un personaje para poder representarnos a todos cuando sacamos al l\u00edder que llevamos dentro para superar cualquier situaci\u00f3n\u201d, ha explicado <strong>Miguel \u00c1ngel Gonz\u00e1lez,<\/strong> director general de marketing e innovaci\u00f3n del<strong> Grupo Nueva Pescanova<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La nueva campa\u00f1a est\u00e1 formada por tres episodios que recrean el movimiento de un barco dentro de una casa. En este escenario se desarrollan tres escenas cotidianas en las que ocurre un imprevisto y donde los protagonistas revelan las actitudes propias del liderazgo y resiliencia del Capit\u00e1n, utilizando los productos de la marca como herramientas fundamentales para reconducir una situaci\u00f3n adversa y hacer m\u00e1s f\u00e1cil la vida de los consumidores.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/TSQhwKtlmHE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Para la realizaci\u00f3n de los tres spots, con versiones de 20 y 10 segundos, se utiliz\u00f3 un set de grabaci\u00f3n que muestra un hogar y que est\u00e1 construido sobre brazos hidr\u00e1ulicos en constante movimiento, con el que se ha conseguido simular el vaiv\u00e9n propio de un barco sobre las olas. Este recurso est\u00e1 simb\u00f3licamente relacionado con los or\u00edgenes de Pescanova y representa ese imprevisto que un buen capit\u00e1n debe saber resolver.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a, dise\u00f1ada por la agencia &amp;Ros\u00e0s y la productora Smile y planificada por la agencia de medios Irismedia, se distribuir\u00e1 en Televisi\u00f3n y Digital, y servir\u00e1 de veh\u00edculo conductor para las comunicaciones de otros productos de la marca.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Capit\u00e1n Pescanova ha dejado de ser una persona y ha pasado a convertirse en una virtud: la de ser capaz de superar cualquier situaci\u00f3n, como har\u00eda un patr\u00f3n de barco experimentado. <\/p>\n","protected":false},"author":29,"featured_media":175080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6470,2114],"class_list":["post-175075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-anuncio","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pescanova recupera la figura del Capit\u00e1n Pescanova en su \u00faltima campa\u00f1a<\/title>\n<meta name=\"description\" content=\"Bajo el claim \u2018Capit\u00e1n Pescanova somos todos\u2019, la marca de Grupo Nueva Pescanova recupera uno de sus principales s\u00edmbolos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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