{"id":175035,"date":"2023-06-21T12:52:35","date_gmt":"2023-06-21T10:52:35","guid":{"rendered":"https:\/\/ipmark.com\/?p=175035"},"modified":"2023-06-21T16:39:36","modified_gmt":"2023-06-21T14:39:36","slug":"turismo-de-canarias-lanza-la-campana-transmedia-islas-excepcionales","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=175035","title":{"rendered":"Turismo de Canarias estrena la campa\u00f1a transmedia \u2018Islas Excepcionales\u2019"},"content":{"rendered":"<p><b>Turismo de Canarias ha lanzado la campa\u00f1a de verano Islas Excepcionales, centrada en la oferta de sol y playa de sus ocho islas, adem\u00e1s de los atractivos culturales. Este trabajo busca generar notoriedad de la marca Islas Canarias en el mercado nacional.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La inteligencia artificial tambi\u00e9n aparece en este trabajo. A trav\u00e9s de distintos formatos on y off, esta campa\u00f1a busca fomentar la interacci\u00f3n con la audiencia y les reta a adivinar qu\u00e9 im\u00e1genes presentadas son generadas por IA y cu\u00e1les son reales de las Islas Canarias.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este trabajo, desarrollado por <\/span><b>Proximity<\/b><span style=\"font-weight: 400;\">, estar\u00e1 presente en radio y en el programa<\/span><i><span style=\"font-weight: 400;\"> C\u00f3digo Nuevo<\/span><\/i><span style=\"font-weight: 400;\">. Tambi\u00e9n esta campa\u00f1a se traslada al espacio p\u00fablico de Madrid, con gr\u00e1ficas que cubrir\u00e1n la ciudad bajo el mismo reclamo:<\/span><b> \u00bfIA o IE? (\u00bfInteligencia artificial o Islas Excepcionales?).\u00a0<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-175037\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/islas-canarias-2-ok.jpg\" alt=\"\" width=\"670\" height=\"445\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/islas-canarias-2-ok.jpg 670w, https:\/\/ipmark.com\/wp-content\/uploads\/islas-canarias-2-ok-300x199.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/islas-canarias-2-ok-100x66.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/islas-canarias-2-ok-310x207.jpg 310w, https:\/\/ipmark.com\/wp-content\/uploads\/islas-canarias-2-ok-24x16.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/islas-canarias-2-ok-36x24.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/islas-canarias-2-ok-48x32.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/islas-canarias-2-ok-600x399.jpg 600w\" sizes=\"auto, (max-width: 670px) 100vw, 670px\" \/><\/p>\n<h3><b>Mural colaborativo<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Como parte destacada de la campa\u00f1a, se realizar\u00e1 <\/span><b>un mural art\u00edstico colaborativo creado por los propios usuarios<\/b><span style=\"font-weight: 400;\"> dando su opini\u00f3n sobre la Islas Canarias que se generar\u00e1 a trav\u00e9s del uso de la inteligencia artificial y ser\u00e1 pintado por un robot.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El mural estar\u00e1 expuesto en <\/span><b>una pop-up store en Madrid,<\/b><span style=\"font-weight: 400;\"> en Callao, durante el mes de julio. Los visitantes podr\u00e1n admirar esta obra de arte y vivir experiencias que los transportar\u00e1n a las Islas Canarias.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asimismo, la amplificaci\u00f3n en medios de esta campa\u00f1a ha sido gestionada por la agencia Initiative.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Turismo de Canarias -  \u2018Islas Excepcionales\u2019\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/0T1hj9Fn2G0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este trabajo destaca las excepcionalidades de las ocho islas a trav\u00e9s de una acci\u00f3n que reta al usuario a adivinar qu\u00e9 im\u00e1genes son creadas con IA y cu\u00e1les son reales de las Islas Canarias.\u00a0<\/p>\n","protected":false},"author":30,"featured_media":175038,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6470,2114],"class_list":["post-175035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-anuncio","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Turismo de Canarias lanza la campa\u00f1a transmedia \u2018Islas Excepcionales\u2019<\/title>\n<meta name=\"description\" content=\"Este trabajo reta al usuario a adivinar qu\u00e9 im\u00e1genes son creadas con IA o son reales de las Islas Canarias.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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