{"id":175024,"date":"2023-06-21T11:44:26","date_gmt":"2023-06-21T09:44:26","guid":{"rendered":"https:\/\/ipmark.com\/?p=175024"},"modified":"2023-06-21T17:01:37","modified_gmt":"2023-06-21T15:01:37","slug":"nike-entre-primeras-marcas-en-probar-unreal-editor-fortnite","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=175024","title":{"rendered":"Nike, entre las primeras marcas en probar Unreal Editor en Fortnite"},"content":{"rendered":"<p><strong>Nike profundiza en el terreno gaming con el lanzamiento de Airphoria en Fortnite. Una experiencia de juego dise\u00f1ado con el editor Unreal Editor de Epic Games y que permite a los jugadores explorar un universo tem\u00e1tico en torno a la gama Air Max de Nike.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha informado <strong>Ron Faris<\/strong>, vicepresidente y director general de<strong> Nike Virtual Studios<\/strong>, Airphoria representa una nueva experiencia de inmersi\u00f3n para la firma de moda deportiva, ampliando sus juegos y productos virtuales. \u201cA medida que los mundos digital y f\u00edsico se vuelven m\u00e1s fluidos a trav\u00e9s de productos y experiencias, buscamos continuamente formas de profundizar nuestra conexi\u00f3n con los fans, ampliar las v\u00edas por las cuales los usuarios pueden acceder a Nike a trav\u00e9s de nuestro ecosistema digital e inspirar el amor por el deporte y el gaming\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Airphoria cobra vida gracias al poder de cinco ic\u00f3nicos Griales Air Max (Air Max 1 OG, Air Max 97, Air Max TW, Air Max Scorpion y Air Max Pulse), suspendidos en un majestuoso destino a\u00e9reo sobre la ciudad. Estos griales representan momentos cruciales para la historia de la gama de zapatillas de la marca y permiten existir en el \u2018Estado del Aire\u2019.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La aventura comienza cuando Maxxed Out Max env\u00eda sus drones zapatilla para\u00a0 apoderarse de los Griales Air Max de Airphoria. Sin embargo, Airie, el defensor\u00a0 de los Griales Air Max, hace caer h\u00e1bilmente a los drones, diseminando las\u00a0 zapatillas por toda la ciudad de Airphoria. Con los Griales Air Max fuera de su\u00a0 sitio, Airphoria empieza a perder su poder. \u00c9ste es el punto de partida de la misi\u00f3n de los jugadores. Si consiguen devolver los griales Air Max, los\u00a0 jugadores no solo devolver\u00e1n la energ\u00eda a la ciudad, sino que tambi\u00e9n\u00a0 desbloquear\u00e1n el portal a la c\u00e1mara acorazada, lo que les permitir\u00e1 conseguir\u00a0 las Air Max 1 &#8217;86 Back Bling.\u00a0\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Unreal Editor<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Para dise\u00f1ar la experiencia, desde Nike han aprovechado la herramienta de generaci\u00f3n de entornos virtuales Unreal Editor de Epic Games.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cSabemos por activaciones anteriores con Nike que a los jugadores les encanta esta alianza y la inmersi\u00f3n, belleza y relato de Airphoria sobre la marca Air Max llevan las cosas a un nuevo nivel\u201d, ha explicado <strong>Nate Nanzer<\/strong>, VP de Global Partnerships en <strong>Epic Games.<\/strong> \u201cAirphoria demuestra lo que es posible cuando las herramientas de pr\u00f3xima generaci\u00f3n como UEFN son utilizadas por una marca ic\u00f3nica como Nike y los creadores de la comunidad Fortnite para construir mundos inmersivos juntos\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>La experiencia se completa ofreciendo a los jugadores la posibilidad de adquirir los atuendos Airie y Maxxed Out Max en la tienda de objetos del videojuego.<\/strong> En Norteam\u00e9rica, adem\u00e1s, se lanzar\u00e1 pr\u00f3ximamente una colecci\u00f3n limitada inspirada en Airphoria.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La isla Airphoria ya est\u00e1 <strong>disponible desde el 20 de junio hasta el 27 de junio.<\/strong>\u00a0 Accede a ella a trav\u00e9s de Fortnite Discover o el c\u00f3digo de isla 2118-5342-7190. Los jugadores mayores de 13 a\u00f1os, residentes en Estados Unidos y que\u00a0 vinculen sus cuentas de Epic Games y Nike entre el 20 y el 27 de junio podr\u00e1n\u00a0 solicitar un logro (achievement) en .SWHOOSH hasta el 8 de agosto de 2023. Es necesario aceptar los t\u00e9rminos y condiciones. Para m\u00e1s informaci\u00f3n, visita: fn.gg\/airphoria-swoosh-achievements\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La firma de moda deportiva lanza una experiencia de juego en el videojuego de Epic Games, Airphoria, centrada en su gama de zapatillas Air Max. <\/p>\n","protected":false},"author":29,"featured_media":175028,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[76,50],"class_list":["post-175024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-marketing-digital","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nike, entre las primeras marcas en probar Unreal Editor en Fortnite<\/title>\n<meta name=\"description\" content=\"La firma de moda deportiva lanza una 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