{"id":174719,"date":"2023-06-16T12:10:00","date_gmt":"2023-06-16T10:10:00","guid":{"rendered":"https:\/\/ipmark.com\/?p=174719"},"modified":"2023-06-16T14:04:58","modified_gmt":"2023-06-16T12:04:58","slug":"leroy-merlin-quiere-que-te-sientas-como-en-casa-estas-vacaciones","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=174719","title":{"rendered":"Leroy Merlin quiere que te sientas como en casa estas vacaciones"},"content":{"rendered":"<p><b>Leroy Merlin ha lanzado la campa\u00f1a <\/b><b><i>Como de vacaciones <\/i><\/b><b>con cuatro piezas creativas para dar la bienvenida a la temporada estival, haciendo hincapi\u00e9 en que aunque no puedas irte de viaje, puedes sentirte de vacaciones en casa.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Desarrollada por Ogilvy Madrid, <\/span><b>este trabajo planteaba el reto de encontrar la manera de salir del ruido publicitario,<\/b><span style=\"font-weight: 400;\"> de las m\u00fasicas potentes y de la hiperactividad, \u201ctratando de llegar al consumidor desde la tranquilidad, el estar a gusto en casa, el silencio\u2026\u201d, explicaba Sergio Vicente, director de marca y comunicaci\u00f3n de Leroy Merlin.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El objetivo era \u201c<\/span><b>conectar con el anhelo por las vacaciones y transmitir todas las opciones que la marca<\/b><span style=\"font-weight: 400;\"> ofrece para crear ese oasis en tu hogar\u201d, a\u00f1ade Sergio Vicente. Cada pieza est\u00e1 dirigida a un hogar diferente, desde una casa con jard\u00edn, hasta un piso en la ciudad.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a, que se estrena el 16 de junio, estar\u00e1 presente en televisi\u00f3n y contar\u00e1 con un plan de medios gestionado por <strong>OMD<\/strong>, con presencia en TV, digital, radio, exterior y redes sociales.\u00a0<\/span><\/p>\n<p><strong>Ventiladores de techo<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Spot Ventiladores de techo para el verano | LEROY MERLIN\" src=\"https:\/\/www.youtube.com\/embed\/7u4bGCeLfZQ?feature=oembed\" width=\"740\" height=\"416\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Barbacoas con gas<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Spot Barbacoa de gas para el verano | LEROY MERLIN\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/U5VCCL0bMb8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><strong>Mobiliario de jard\u00edn<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Spot Mobiliario de jard\u00edn para el verano | LEROY MERLIN\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/_QcgXB2NtRw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><strong>Piscinas tubulares<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Spot Piscinas tubulares para el verano | LEROY MERLIN\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/HP8QdQ6zBLA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca ha estado la campa\u00f1a de verano \u2018Como de vacaciones\u2019, de la mano de Ogilvy Madrid.<\/p>\n","protected":false},"author":30,"featured_media":174720,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6470,2114],"class_list":["post-174719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-anuncio","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leroy Merlin quiere que te sientas como en casa estas vacaciones<\/title>\n<meta name=\"description\" content=\"La marca Leroy Merlin ha estrenado la campa\u00f1a de verano \u2018Como de vacaciones\u2019, con cuatro piezas, de la mano de Ogilvy Madrid.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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