{"id":174686,"date":"2023-06-16T10:09:27","date_gmt":"2023-06-16T08:09:27","guid":{"rendered":"https:\/\/ipmark.com\/?p=174686"},"modified":"2023-06-16T14:02:26","modified_gmt":"2023-06-16T12:02:26","slug":"alpro-instala-la-primera-lona-que-no-cubre-los-balcones-del-edificio","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=174686","title":{"rendered":"Alpro instala la primera lona que no cubre los balcones del edificio"},"content":{"rendered":"

Alpro, la marca de bebidas vegetales y alternativas al yogur, ha lanzado la campa\u00f1a <\/b>Alimenta tu mundo <\/i><\/b>para invitar a los consumidores a incorporar peque\u00f1os gestos en su d\u00eda a d\u00eda, con el fin de crear \u201cel mundo en el quieren vivir\u201d. Para trasladar este mensaje, la compa\u00f1\u00eda ha creado adem\u00e1s una plataforma de comunicaci\u00f3n.<\/b><\/p>\n

Este trabajo publicitario tendr\u00e1 presencia en<\/span> televisi\u00f3n, radio, medios digitales y en exterior, <\/b>con una cobertura de m\u00e1s del 80% a nivel nacional. Destaca la presencia de la primera lona publicitaria que no tapa balcones que deja pasar la luz a las casas y tambi\u00e9n en los ic\u00f3nicos cubos de <\/span>Plaza de Castilla (Madrid).<\/b><\/p>\n

Estas lonas publicitarias cubren por completo la fachada del edificio donde se ubican. En este contexto y en l\u00ednea con su compromiso, la marca ha decidido innovar con esta primera lona que deja al descubierto los balcones del<\/span> edificio ubicado en el barrio de Malasa\u00f1a <\/b>(Madrid). La lona ocupa una superficie de 520 metros cuadrados.<\/span><\/p>\n

\"\"<\/p>\n

\u201cEsta lona transmite por s\u00ed misma los valores y el prop\u00f3sito que tenemos como marca: cuidar de las personas y del planeta con peque\u00f1os gestos. Un peque\u00f1o gesto que en <\/span>nuestro caso se traduce en respetar el espacio de las plantas que habitan los balcones de las ciudades,<\/b> y no privarlas del sol\u201d, ha explicado Mar\u00eda Rodeja, senior brand manager de Alpro.\u00a0<\/span><\/p>\n

Nacida en B\u00e9lgica en 1980, con el objetivo de promover una alimentaci\u00f3n m\u00e1s vegetal como opci\u00f3n\u00a0 sostenible para el planeta y beneficiosa para la salud. Desde 2016 es parte de la compa\u00f1\u00eda Danone en su sede en Gante (B\u00e9lgica) y cuenta con m\u00e1s de 1.300 empleados y cuatro f\u00e1bricas, en Ketering (Reino Unido), Issenheim (Francia), Wevelgem (B\u00e9lgica) y Parets del\u00a0 Vall\u00e8s (Espa\u00f1a).<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Esta lona est\u00e1 ubicada en un edificio del barrio madrile\u00f1o de Malasa\u00f1a, con una superficie de 520 metros cuadrados.<\/p>\n","protected":false},"author":30,"featured_media":174688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114],"class_list":["post-174686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad"],"acf":[],"yoast_head":"\nAlpro instala la primera lona que no cubre los balcones del edificio<\/title>\n<meta name=\"description\" content=\"Esta lona est\u00e1 ubicada en un edificio del barrio madrile\u00f1o de Malasa\u00f1a, con una superficie de 520 metros cuadrados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=174686\" \/>\n<meta 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