{"id":174684,"date":"2023-06-16T10:06:49","date_gmt":"2023-06-16T08:06:49","guid":{"rendered":"https:\/\/ipmark.com\/?p=174684"},"modified":"2023-06-16T13:55:14","modified_gmt":"2023-06-16T11:55:14","slug":"unlimitail-joint-venture-retail-media-de-carrefour-y-publicis-groupe","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=174684","title":{"rendered":"Unlimitail, la joint-venture de Retail Media de Carrefour y Publicis Groupe"},"content":{"rendered":"<p><strong>Grupo Carrefour y Publicis Groupe han anunciado el lanzamiento oficial de Unlimitail, su joint-venture especializada en Retail Media que, en seis meses, ha logrado cerrar acuerdos con 13 retailers y cinco medios.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seis meses despu\u00e9s de desvelar su intenci\u00f3n de lanzar una empresa conjunta dedicada a Retail Media para impulsar el mercado del nuevo medio en Europa continental, Brasil y Argentina, Carrefour y Publicis Groupe han oficializado su uni\u00f3n con Unlimitail. La nueva empresa ya cuenta con los primeros retailers y publishers asociados para la realizaci\u00f3n de campa\u00f1as de Retail Media a nivel on-site como off-site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las<strong> 13 empresas retail asociadas representan a m\u00e1s de 20 marcas<\/strong> individuales: Kingfisher France (Castorama y Brico D\u00e9p\u00f4t), Groupe Galeries Lafayette (Galer\u00edas Lafayette, La Redoute y Bazarchic), Rakuten France, Showroomprive Group (Showroompriv\u00e9 y Beaut\u00e9Priv\u00e9e), \u00cfDKiDS (Oxybul y Oka\u00efdi), LuisaViaRoma, MyOrigines, Bringo, Maquillalia, Juguetilandia, Public, LabelVie y Electra Consumer Products.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Todos ellos representan <strong>m\u00e1s de 120 millones de clientes fieles, y 1.500 millones de p\u00e1ginas vistas al mes.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Respecto a los medios, los primeros en unirse han sido el portal econ\u00f3mico <strong>Le Figaro<\/strong>, el exclusivista <strong>JCDecaux<\/strong>, las televisiones <strong>M6<\/strong> y <strong>France T\u00e9l\u00e9visions<\/strong> y la plataforma de contenido <strong>Brut<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cCon Unlimitail, queremos crear un gigante europeo en Retail Media, y uno que tenga la oportunidad de ganar porque ya tiene las mejores tecnolog\u00edas del mercado. Es un proyecto que va m\u00e1s all\u00e1 de Carrefour y Publicis, y esperamos que re\u00fana al mayor n\u00famero de partners posible\u201d, ha expresado <strong>Alexandre Bompard<\/strong>, presidente y CEO de<strong> Grupo Carrefour<\/strong>.<\/span><\/p>\n<h2>Oferta on-site y off-site<\/h2>\n<p><span style=\"font-weight: 400;\">Seg\u00fan informan ambas firmas, en el funcionamiento de Unlimitail ha resultado clave la tecnolog\u00eda de <strong>CitrusAd de Epsilon,<\/strong> propiedad de Publicis Groupe. Gracias a ella, los anunciantes podr\u00e1n acceder de forma directa a inventarios premium de calidad con las que obtener altas tasas de conversi\u00f3n y ROAS.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, se proporciona<strong> tecnolog\u00eda para la creaci\u00f3n de inventarios en una web ecommerce<\/strong> (onsite retail media) y <strong>servicios de activaci\u00f3n para alcanzar a los compradores en el ecosistema editorial<\/strong> (offsite retail media), as\u00ed como<strong> tecnolog\u00eda de Data Clean Room<\/strong> para garantizar el uso compartido de los datos entre anunciantes y retailers respetuosa con la privacidad.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cNuestra ambici\u00f3n con los nuevos partners y los que vendr\u00e1n es crear una plataforma l\u00edder en Retail Media tan simple como la web abierta. Una plataforma que impulse la escalabilidad, la conectividad y la consistencia en un medio que est\u00e1 siendo cada vez m\u00e1s crucial en la estrategia de negocio de cualquier marca\u201d, ha se\u00f1alado por su parte <strong>Arthur Sadoun<\/strong>, presidente y CEO de <strong>Publicis Groupe<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El Retail Media es uno de los canales con m\u00e1s proyecci\u00f3n a medio plazo. Seg\u00fan recuerdan ambas compa\u00f1\u00edas, en los pr\u00f3ximos dos a\u00f1os, se espera que la inversi\u00f3n en este canal supere al de la Televisi\u00f3n en Estados Unidos, en el presupuesto de las marcas de Gran Consumo. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seis meses despu\u00e9s del anuncio de su joint-venture, Unlimitail aterriza en el mercado con 13 retailers y 5 medios asociados. <\/p>\n","protected":false},"author":29,"featured_media":174687,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[34,50],"class_list":["post-174684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-medios-2","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unlimitail, la 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