{"id":174650,"date":"2023-06-15T12:49:19","date_gmt":"2023-06-15T10:49:19","guid":{"rendered":"https:\/\/ipmark.com\/?p=174650"},"modified":"2023-06-15T18:01:29","modified_gmt":"2023-06-15T16:01:29","slug":"faraday-nueva-agencia-medios-para-presupuestos-pequenos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=174650","title":{"rendered":"Faraday, nueva agencia de medios para presupuestos peque\u00f1os"},"content":{"rendered":"<p><strong>La agencia Schr\u00f6dinger Group ha lanzado Faraday, una plataforma que permite a anunciantes de poco presupuesto lanzar una campa\u00f1a en Exterior, Digital y Televisi\u00f3n, normalmente medios enfocados a anunciantes con mayores partidas.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan explican desde la agencia, la filosof\u00eda detr\u00e1s de Faraday es \u201cd\u00e9jalo entrar, d\u00e9jalo crecer y ma\u00f1ana ser\u00e1 tu mejor cliente\u201d, en referencia a las startups y pymes, compa\u00f1\u00edas que no suelen contar con un presupuesto alto para lanzar una campa\u00f1a en Exterior, Digital y Televisi\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La clave se encuentra en su algoritmo de inteligencia artificial desarrollado, Nimorex, que <strong>consigue que la red capte los excedentes de espacios publicitarios y los publique autom\u00e1ticamente como una oferta flash por tiempo limitado.<\/strong> La compa\u00f1\u00eda no establece contratos a largo plazo ni cobra comisiones, sino que <strong>ofrece packs cerrados que pueden adaptarse en la l\u00ednea temporal de la agencia.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">La nueva agencia de medios se lanza con dos nuevos productos. Por un lado,<strong> UBIQ-A, que da cobertura en espacios publicitarios en Exterior, Televisi\u00f3n y Digital<\/strong> en un solo pack. Por otro, <strong>Urban<\/strong>, un paquete m\u00e1s econ\u00f3mico,<strong> posibilita anunciarse en circuitos exteriores digitales<\/strong> de alto impacto a precio reducido.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despu\u00e9s del verano, Faraday ofrecer\u00e1 un configurador de campa\u00f1as llamado Snappy, basado en IA, donde los anunciantes podr\u00e1n construir su plan de medios, combinando paquetes de Ubiq-A y Urban, obteniendo n\u00famero de impresiones, visualizaciones y ROI relativo, as\u00ed como la gesti\u00f3n de la contrataci\u00f3n y otras funcionalidades.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda ayuda a planificar una campa\u00f1a en Digital, Televisi\u00f3n y Exterior con poco presupuesto gracias a la identificaci\u00f3n autom\u00e1tica de excedentes de espacios publicitarios. <\/p>\n","protected":false},"author":29,"featured_media":174655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[34,2341],"class_list":["post-174650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-medios-2","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Faraday, nueva agencia de medios para presupuestos peque\u00f1os<\/title>\n<meta name=\"description\" content=\"Faraday ayuda a planificar una campa\u00f1a en Digital, Televisi\u00f3n y Exterior con poco presupuesto gracias a la identificaci\u00f3n de excedentes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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