{"id":174606,"date":"2023-06-14T11:43:08","date_gmt":"2023-06-14T09:43:08","guid":{"rendered":"https:\/\/ipmark.com\/?p=174606"},"modified":"2023-06-14T16:36:33","modified_gmt":"2023-06-14T14:36:33","slug":"pies-impacientes-protagonistas-nueva-campana-lexus","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=174606","title":{"rendered":"Pies impacientes, protagonistas de la nueva campa\u00f1a de Lexus"},"content":{"rendered":"<p><strong>Lexus ha lanzado la campa\u00f1a \u2018Piecitos\u2019, una acci\u00f3n para redes sociales en la que muestra uno de los grandes beneficios de su nuevo coche, el Lexus UX: una entrega sin tiempos de espera.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La pieza principal de la campa\u00f1a es un v\u00eddeo protagonizado por varios pies que se mueven arriba y abajo de forma impaciente y que coincide con el gesto que se realiza cuando se pisa el acelerador. Al final del spot<strong> uno de los pies presiona el acelerador del Lexus UX<\/strong>, mostrando que <strong>no es un pie que espera, sino que conduce.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c\u00bfQu\u00e9 hacemos cuando estamos esperando algo? Movemos el piecito. Asociamos ese movimiento a la espera por pisar el acelerador y conducir, una espera que para los clientes que quieren su nuevo UX no es necesario\u201d, ha explicado <strong>Laura D\u00edez<\/strong>,<em> communication senior specialist<\/em> de<strong> Lexus<\/strong>.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ludia_2izbw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLa dificultad de la pieza est\u00e1 precisamente en la simplicidad del hallazgo\u201d, ha expresado por su parte <strong>Pablo Salinas<\/strong>, director creativo ejecutivo de <strong>Burns<\/strong>, agencia creativa responsable de la campa\u00f1a.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a, cuyo v\u00eddeo ha sido creado con la productora<strong> Reboluci\u00f3n<\/strong>, se distribuir\u00e1 en redes sociales. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018Piecitos\u2019 es la nueva campa\u00f1a para redes sociales de Lexus, a trav\u00e9s del cual comunica el lanzamiento de su nuevo Lexus UX. <\/p>\n","protected":false},"author":29,"featured_media":174608,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226,148],"class_list":["post-174606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pies impacientes, protagonistas de la nueva campa\u00f1a de Lexus<\/title>\n<meta name=\"description\" content=\"\u2018Piecitos\u2019 es la nueva campa\u00f1a para redes sociales de Lexus, a trav\u00e9s del cual comunica el 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