{"id":174605,"date":"2023-06-14T12:27:34","date_gmt":"2023-06-14T10:27:34","guid":{"rendered":"https:\/\/ipmark.com\/?p=174605"},"modified":"2023-06-14T12:27:34","modified_gmt":"2023-06-14T10:27:34","slug":"sanex-rejuvenece-su-marca-con-natural-prebiotic-from-bio-agave","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=174605","title":{"rendered":"Sanex rejuvenece su marca con Natural Prebiotic from Bio Agave"},"content":{"rendered":"<p>La nueva apuesta de la marca arranca con el lanzamiento de Natural Prebiotic from Bio Agave, una nueva gama de geles cuyo target es la audiencia joven y, hasta ahora, distante de la marca, cuya promesa siempre ha sido mantener la piel hidratada hasta 12 horas. Sobre este punto, la directora asociada de Sanex\u00a0 <strong>Salome Jeune<\/strong>, se\u00f1ala lo siguiente: \u00a0<em>\u00ab<\/em>Desarrollado junto con dermat\u00f3logos, <strong>el nuevo Natural Prebiotic from Bio Agave proporciona beneficios destacables para todos los tipos de piel y con fragancias refrescantes y ligeras<\/strong><em>.\u00bb<\/em> Esto era algo que de por s\u00ed ya pod\u00eda atraer al p\u00fablico joven, que cada vez es m\u00e1s consciente de la importancia de buscar productos naturales y de calidad al cuidar su piel.<\/p>\n<p>La campa\u00f1a digital global, titulada &#8216;<strong>Una explosi\u00f3n de vida<\/strong>&#8216;, ha sido creada por <strong>Contrapunto BBDO<\/strong> y producida por <strong>Ind\u00f3mita<\/strong>, y muestra entre coreograf\u00edas contempor\u00e1neas y destellos turquesas, naranjas y rosas c\u00f3mo una luz en forma de agave emerge y crece en la espalda de tres j\u00f3venes. Creada utilizando mapping, combinando posproducci\u00f3n y proyecci\u00f3n real, la luz representa una revitalizaci\u00f3n de la piel. Un recurso creativo basado en la vida \u2014la f\u00f3rmula con prebi\u00f3tico natural\u2014 que contienen los geles de ducha.<\/p>\n<p>Sobre el enfoque creativo, <strong>Carlos de Javier, director creativo ejecutivo de Contrapunto BBDO<\/strong> comenta que\u00a0\u00abla pandemia hizo evidente que lo que el p\u00fablico espera de las marcas es una comunicaci\u00f3n que le resulte \u00fatil y agradable. Nuestro objetivo principal era crear una campa\u00f1a que pudiera disfrutarse y que fuera para distintas audiencias y distintos canales.\u00bb<\/p>\n<p><iframe loading=\"lazy\" title=\"SANEX BIO AGAVE\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/drBcNpD34rk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sanex, la marca de Colgate-Palmolive, anuncia un giro en su posicionamiento cuyo objetivo es captar la atenci\u00f3n de las nuevas audiencias sin renunciar a su identidad corporativa. Y lo hace con una campa\u00f1a global creada por Contrapunto BBDO. <\/p>\n","protected":false},"author":14,"featured_media":174616,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-174605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sanex rejuvenece su marca con Natural Prebiotic from Bio Agave - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"Sanex lanza una campa\u00f1a global en soportes digitales para lanzar su nueva gama de geles con con Natural Prebiotic from Bio Agave.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=174605\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sanex rejuvenece su marca con Natural Prebiotic from Bio Agave - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"Sanex lanza una campa\u00f1a global en soportes digitales para lanzar su nueva gama de geles con con Natural Prebiotic from Bio Agave.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=174605\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-14T10:27:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Sanex.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"643\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ana Egido\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Egido\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=174605#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=174605\"},\"author\":{\"name\":\"Ana Egido\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ba89645183b346feacff0538aa54a375\"},\"headline\":\"Sanex rejuvenece su marca con Natural Prebiotic from Bio Agave\",\"datePublished\":\"2023-06-14T10:27:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=174605\"},\"wordCount\":288,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=174605#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Sanex.png\",\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=174605\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=174605\",\"name\":\"Sanex rejuvenece su marca con Natural Prebiotic from Bio Agave - 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