{"id":174494,"date":"2023-06-13T14:35:51","date_gmt":"2023-06-13T12:35:51","guid":{"rendered":"https:\/\/ipmark.com\/?p=174494"},"modified":"2023-06-13T16:30:44","modified_gmt":"2023-06-13T14:30:44","slug":"spotify-lanza-ad-analytics-para-medicion-anuncios-audio","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=174494","title":{"rendered":"Spotify lanza Ad Analytics para la medici\u00f3n de anuncios de audio"},"content":{"rendered":"<p><strong>Con el objetivo de ayudar a los anunciantes a avanzar en sus mediciones de audio digital, Spotify ha lanzado Spotify Ad Analytics, su plataforma de an\u00e1litica que permitir\u00e1 a agencias y anunciantes medir el impacto de sus anuncios en cada etapa del embudo de conversi\u00f3n.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan informan desde la compa\u00f1\u00eda sueca, la nueva plataforma de medici\u00f3n de Spotify est\u00e1 adaptada para ayudar a los anunciantes a comprobar mejor el impacto de las inversiones en audio digital en Spotify.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En concreto,<strong> ofrece acceso gratuito a un conjunto de soluciones de medici\u00f3n de primera parte de Spotify<\/strong>, tanto si los anunciantes buscan impulsar la marca o las conversiones como si compran cualquier formato de anuncio en podcasts o m\u00fasica en la plataforma.<strong> Informes de Spotify Brand Lift<\/strong> para evaluar el recuerdo de los anuncios, la notoriedad y la consideraci\u00f3n, y gracias al uso del<strong> pixel de Spotify<\/strong>, la <strong>capacidad de saber si los consumidores escucharon un anuncio y luego realizaron una acci\u00f3n.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se suma el <strong>acceso a un servicio de medici\u00f3n global<\/strong> al que los anunciantes de Spotify tienen acceso directo en 11 mercados: Alemania, Australia, Brasil, Canad\u00e1, Espa\u00f1a, Estados Unidos, Francia, Italia, M\u00e9xico, Nueva Zelanda y Reino Unido.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cA medida que m\u00e1s profesionales del marketing utilizan el audio digital en sus estrategias de marketing, es imperativo que ofrezcamos soluciones de medici\u00f3n de alta calidad para que sepan c\u00f3mo sus campa\u00f1as est\u00e1n generando un impacto real en sus negocios\u201d, ha explicado <strong>Alberto Mazzieri<\/strong>, <em>head of sales<\/em> para Europa del Sur en<strong> Spotify<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLa introducci\u00f3n de este nuevo servicio es un paso fundamental para demostrar que Spotify no es solo un destino para alinear tu marca con la cultura, sino tambi\u00e9n un lugar para alcanzar tus objetivos de marketing y resultados de negocio\u201d, a\u00f1ade.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El lanzamiento de Spotify Ad Analytics ha sido posible gracias a la adquisici\u00f3n de Podsights en 2022, que ha permitido ampliar la atribuci\u00f3n basada en p\u00edxeles de Podsights m\u00e1s all\u00e1 de los podcasts, aseguran desde la compa\u00f1\u00eda. Anunciantes como Grammarly y Shopify fueron los primeros en tener acceso a la versi\u00f3n de prueba para observar los resultados positivos de la herramienta, ya que aprovecharon las soluciones de segmentaci\u00f3n de Spotify para impulsar las conversiones online.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva plataforma permitir\u00e1 a agencias y anunciantes medir el impacto de sus anuncios en cada etapa del embudo de conversi\u00f3n. <\/p>\n","protected":false},"author":29,"featured_media":174499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[34,2341],"class_list":["post-174494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-medios-2","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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