{"id":174476,"date":"2023-06-13T13:49:51","date_gmt":"2023-06-13T11:49:51","guid":{"rendered":"https:\/\/ipmark.com\/?p=174476"},"modified":"2023-06-13T18:05:21","modified_gmt":"2023-06-13T16:05:21","slug":"blue-banana-borra-instagram-para-concienciar-cambio-climatico","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=174476","title":{"rendered":"Blue Banana borra su Instagram para concienciar sobre cambio clim\u00e1tico"},"content":{"rendered":"<p><strong>Blue Banana lanza la campa\u00f1a \u2018What is lost\u2019 (Lo perdido, en espa\u00f1ol) para concienciar sobre los riesgos del consumo irresponsable y el cambio clim\u00e1tico donde muestra a los clientes en sus tiendas y perfil de Instagram un futuro que podr\u00eda ser real si no se detienen los desechos pl\u00e1sticos o la contaminaci\u00f3n.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La nueva campa\u00f1a de la firma de moda est\u00e1 protagonizada por el aventurero Joao Amorim en la isla de Sumatra, el \u00faltimo lugar del planeta donde coexisten tigres, rinocerontes, orangutanes y elefantes en una selva \u00fanica que se est\u00e1 destruyendo para convertirse en kil\u00f3metros de palmeras al servicio de la industria del aceite de palma.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El v\u00eddeo, publicado en Youtube e Instagram, y las fotograf\u00edas de la experiencia, enmarcados dentro de la colecci\u00f3n \u2018Eco-Travelers\u2019 de la firma, buscan ense\u00f1ar el presente de la regi\u00f3n y concienciar sobre su futuro pr\u00f3ximo si la mano del hombre no se detiene.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEl crecimiento de la industria del aceite de palma ha causado un grav\u00edsimo impacto negativo en la regi\u00f3n, que se encuentra en estado de emergencia. \u2018What is lost\u2019 es un reclamo que muestra la belleza del planeta y c\u00f3mo el paso del hombre nos est\u00e1 haciendo desconectar de nuestras ra\u00edces\u201d, comenta<strong> Amorin<\/strong> en el v\u00eddeo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Como parte de la campa\u00f1a, <strong>el perfil de Blue Banana en Instagram ha dejado estos d\u00edas de ser un espacio de fotograf\u00edas id\u00edlicas para reflejar un futuro tr\u00e1gico a nivel medioambiental.<\/strong> El jueves 8 de junio la marca<strong> hizo desaparecer el hist\u00f3rico de todas sus fotograf\u00edas y v\u00eddeos para reemplazarlos por im\u00e1genes catastr\u00f3ficas<\/strong> que muestran playas llenas de basura, bosques deforestados y mares en los que los bancos de peces han sido sustituidos por botellas de pl\u00e1stico. El cambio en la cuenta, que ha formado un gran revuelo entre sus seguidores, ha conseguido generar decenas de comentarios en torno a la iniciativa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De igual modo, <strong>las diez tiendas f\u00edsicas de Blue Banana y los siete corners en El Corte Ingl\u00e9s han servido de apoyo para reflejar el preocupante impacto del hombre en la naturaleza.<\/strong> Todos cuentan con grandes pantallas digitales que hasta ahora mostraban la adrenalina de los deportes outdoor o paisajes inspiradores y que, como parte de \u201cWhat is lost\u201d, han pasado a ense\u00f1ar un futuro dist\u00f3pico.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para completar \u201cWhat is lost\u201d, Blue Banana ha realizado una <strong>donaci\u00f3n a Sumatran Ranger Project<\/strong>, la fundaci\u00f3n sin \u00e1nimo de lucro que lucha para garantizar la protecci\u00f3n del bosque en el norte de Sumatra y que sirvi\u00f3 de gu\u00eda durante la visita del equipo a la isla. Adem\u00e1s, la marca est\u00e1 dando visibilidad a su labor en Instagram y ha invitado a todos sus seguidores a apoyarlos a trav\u00e9s del enlace de crowdfunding de la organizaci\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Del mismo modo, la firma est\u00e1 facilitando y promoviendo la participaci\u00f3n activa en proyectos para mejorar el medioambiente a trav\u00e9s del sorteo de una experiencia de voluntariado entre todos los que comenten y compartan el video central de la campa\u00f1a.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva campa\u00f1a de la firma de moda est\u00e1 protagonizada por el aventurero Joao Amorim en la isla de Sumatra para mostrar la destrucci\u00f3n del ecosistema. <\/p>\n","protected":false},"author":29,"featured_media":174478,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2341],"class_list":["post-174476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blue Banana borra su Instagram para concienciar sobre cambio clim\u00e1tico<\/title>\n<meta name=\"description\" content=\"El perfil de Blue Banana en Instagram ha dejado de ser un espacio de fotograf\u00edas id\u00edlicas para reflejar un futuro tr\u00e1gico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=174476\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blue Banana borra su Instagram para concienciar sobre cambio clim\u00e1tico\" \/>\n<meta property=\"og:description\" content=\"El perfil de Blue Banana en Instagram ha dejado de ser un espacio de fotograf\u00edas id\u00edlicas para reflejar un futuro tr\u00e1gico.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=174476\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-13T11:49:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-13T16:05:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/blue-banana-borra-instagram-para-concienciar-sobre-cambio-climatico.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pilar Chac\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pilar Chac\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=174476#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=174476\"},\"author\":{\"name\":\"Pilar Chac\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"headline\":\"Blue Banana borra su Instagram para concienciar sobre cambio clim\u00e1tico\",\"datePublished\":\"2023-06-13T11:49:51+00:00\",\"dateModified\":\"2023-06-13T16:05:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=174476\"},\"wordCount\":543,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=174476#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/blue-banana-borra-instagram-para-concienciar-sobre-cambio-climatico.jpg\",\"keywords\":[\"publicidad\"],\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=174476\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=174476\",\"name\":\"Blue Banana borra su Instagram para concienciar sobre cambio clim\u00e1tico\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=174476#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=174476#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/blue-banana-borra-instagram-para-concienciar-sobre-cambio-climatico.jpg\",\"datePublished\":\"2023-06-13T11:49:51+00:00\",\"dateModified\":\"2023-06-13T16:05:21+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"description\":\"El perfil de Blue Banana en Instagram ha dejado de ser un espacio de fotograf\u00edas id\u00edlicas para reflejar un futuro tr\u00e1gico.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=174476#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=174476\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=174476#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/blue-banana-borra-instagram-para-concienciar-sobre-cambio-climatico.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/blue-banana-borra-instagram-para-concienciar-sobre-cambio-climatico.jpg\",\"width\":1140,\"height\":635,\"caption\":\"Blue Banana borra su historial de Instagram para concienciar sobre cambio clim\u00e1tico\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=174476#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blue Banana borra su Instagram para concienciar sobre cambio clim\u00e1tico\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\",\"name\":\"Pilar Chac\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"caption\":\"Pilar Chac\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=29\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Blue Banana borra su Instagram para concienciar sobre cambio clim\u00e1tico","description":"El perfil de Blue Banana en Instagram ha dejado de ser un espacio de fotograf\u00edas id\u00edlicas para reflejar un futuro tr\u00e1gico.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=174476","og_locale":"es_ES","og_type":"article","og_title":"Blue Banana borra su Instagram para concienciar sobre cambio clim\u00e1tico","og_description":"El perfil de Blue Banana en Instagram ha dejado de ser un espacio de fotograf\u00edas id\u00edlicas para reflejar un futuro tr\u00e1gico.","og_url":"https:\/\/ipmark.com\/?p=174476","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2023-06-13T11:49:51+00:00","article_modified_time":"2023-06-13T16:05:21+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/blue-banana-borra-instagram-para-concienciar-sobre-cambio-climatico.jpg","type":"image\/jpeg"}],"author":"Pilar Chac\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Pilar Chac\u00f3n","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=174476#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=174476"},"author":{"name":"Pilar Chac\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"headline":"Blue Banana borra su Instagram para concienciar sobre cambio clim\u00e1tico","datePublished":"2023-06-13T11:49:51+00:00","dateModified":"2023-06-13T16:05:21+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=174476"},"wordCount":543,"image":{"@id":"https:\/\/ipmark.com\/?p=174476#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/blue-banana-borra-instagram-para-concienciar-sobre-cambio-climatico.jpg","keywords":["publicidad"],"articleSection":["Marcas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=174476","url":"https:\/\/ipmark.com\/?p=174476","name":"Blue Banana borra su Instagram para concienciar sobre cambio clim\u00e1tico","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=174476#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=174476#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/blue-banana-borra-instagram-para-concienciar-sobre-cambio-climatico.jpg","datePublished":"2023-06-13T11:49:51+00:00","dateModified":"2023-06-13T16:05:21+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"description":"El perfil de Blue Banana en Instagram ha dejado de ser un espacio de fotograf\u00edas id\u00edlicas para reflejar un futuro tr\u00e1gico.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=174476#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=174476"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=174476#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/blue-banana-borra-instagram-para-concienciar-sobre-cambio-climatico.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/blue-banana-borra-instagram-para-concienciar-sobre-cambio-climatico.jpg","width":1140,"height":635,"caption":"Blue Banana borra su historial de Instagram para concienciar sobre cambio clim\u00e1tico"},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=174476#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Blue Banana borra su Instagram para concienciar sobre cambio clim\u00e1tico"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7","name":"Pilar Chac\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","caption":"Pilar Chac\u00f3n"},"url":"https:\/\/ipmark.com\/?author=29"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/174476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=174476"}],"version-history":[{"count":3,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/174476\/revisions"}],"predecessor-version":[{"id":174573,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/174476\/revisions\/174573"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/174478"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=174476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=174476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=174476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}