{"id":174400,"date":"2023-06-12T12:21:39","date_gmt":"2023-06-12T10:21:39","guid":{"rendered":"https:\/\/ipmark.com\/?p=174400"},"modified":"2023-06-12T15:58:29","modified_gmt":"2023-06-12T13:58:29","slug":"morillas-disena-la-nueva-identidad-visual-de-espai-barca","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=174400","title":{"rendered":"Morillas dise\u00f1a la nueva identidad visual de Espai Bar\u00e7a"},"content":{"rendered":"

La agencia de branding Morillas ha dise\u00f1ado la nueva identidad visual y concepto del proyecto Espai Bar\u00e7a de mejorar las instalaciones del club FC Barcelona en el barrio de Les Corts de Barcelona y el Estadi Johan Cruyff en la Ciudad Deportiva Joan Gamper. Este proyecto une deporte y arquitectura, y ser\u00e1 un espacio de convivencia para socios y de acogida para visitantes los 365 d\u00edas del a\u00f1o.<\/b><\/p>\n

Este es un proyecto estrat\u00e9gico de gran impacto para el club para los pr\u00f3ximos a\u00f1os, preservando a la vez el legado y la historia del equipo.\u00a0<\/span><\/p>\n

\"\"<\/p>\n

La consultora ha trabajado con el club en la creaci\u00f3n de la nueva identidad visual, un nuevo lenguaje y la definici\u00f3n de un posicionamiento estrat\u00e9gico. El objetivo principal era<\/span> \u201creforzar el posicionamiento del Espai Bar\u00e7a <\/b>y dar a conocer el valor estrat\u00e9gico del proyecto para el club\u201d, ha indicado el CEO de la agencia, Marc Morillas.\u00a0<\/span><\/p>\n

Para presentar la nueva identidad, la agencia ha creado un s\u00edmbolo sintetizando las dos siglas \u201cEB\u201d\u00a0 siguiendo la forma del escudo del Bar\u00e7a. \u201cLa composici\u00f3n resultante simboliza todo el espacio y funciona como una agrupaci\u00f3n de elementos, representando la suma de <\/span>los servicios, bienes y valores del proyecto<\/b>\u201d, ha indicado Morillas.\u00a0<\/span><\/p>\n

Y a\u00f1ade: \u201c<\/span>En el centro del\u00a0 s\u00edmbolo se dibuja un \u00ab+\u00bb, <\/b>elemento importante en el lenguaje gr\u00e1fico actual del Bar\u00e7a, que\u00a0 refuerza y da consistencia\u201d.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

El Espai Bar\u00e7a es el proyecto del FC Barcelona que tiene como objetivo modernizar las instalaciones para crear nuevos espacios, entornos y activos que generen ingresos adicionales.<\/p>\n","protected":false},"author":30,"featured_media":174402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91],"tags":[2225],"class_list":["post-174400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-branding"],"acf":[],"yoast_head":"\nMorillas dise\u00f1a la nueva identidad visual de Espai Bar\u00e7a<\/title>\n<meta name=\"description\" content=\"El Espai Bar\u00e7a es el proyecto del FC Barcelona que tiene como objetivo modernizar las instalaciones del Club.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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