{"id":174397,"date":"2023-06-12T12:14:13","date_gmt":"2023-06-12T10:14:13","guid":{"rendered":"https:\/\/ipmark.com\/?p=174397"},"modified":"2023-06-12T16:00:09","modified_gmt":"2023-06-12T14:00:09","slug":"casi-mitad-empresas-espanolas-sin-iniciativas-esg","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=174397","title":{"rendered":"Casi la mitad de empresas espa\u00f1olas, sin iniciativas ESG en su organizaci\u00f3n"},"content":{"rendered":"<p><strong>La integraci\u00f3n de criterios ambientales, sociales y de gobernanza (ESG) en la estrategia empresarial supone una ventaja competitiva para las compa\u00f1\u00edas, que ven c\u00f3mo su reputaci\u00f3n, capacidad de recibir financiaci\u00f3n y resultados crecen.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Sirven de muestra que un 85% de inversores considera estos factores importantes a la hora de decir d\u00f3nde invertir, seg\u00fan datos de CFA Institute, o que un 83% de los CEO esperen que su apuesta por la sostenibilidad mejore sus resultados comerciales en los pr\u00f3ximos cinco a\u00f1os, de acuerdo con las cifras manejadas por IBM.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sin embargo, en nuestro pa\u00eds todav\u00eda son pocas las compa\u00f1\u00edas que han dado pasos en esta direcci\u00f3n. Seg\u00fan datos del informe \u2018La gesti\u00f3n financiera en las empresas espa\u00f1olas: previsiones, gastos y tendencias\u2019 de Payhawk, <strong>un 48% de firmas espa\u00f1olas no ha implementado ninguna iniciativa para responder a los criterios ESG en su organizaci\u00f3n. Y solo un 28% ya las tienen en marcha.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">El informe tambi\u00e9n se\u00f1ala la existencia de un margen de mejora en lo que respecta a la difusi\u00f3n de estos factores, ya que el 18% de los encuestados sigue sin saber en qu\u00e9 consisten, lo que dificulta todav\u00eda m\u00e1s su aplicaci\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Un 89% de ejecutivos encuestados subraya, adem\u00e1s, que los departamentos financieros pueden ayudar a impulsar estos criterios<\/strong>, al proporcionar una perspectiva \u00fanica y valiosa sobre los desaf\u00edos empresariales a los que se enfrenta la organizaci\u00f3n. De hecho, <strong>su no contribuci\u00f3n a la estrategia empresarial es considerado un riesgo importante por el 83%.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para que estos profesionales puedan convertirse en un activo importante para la estrategia ESG de su empresa, desde Payhawk informan la necesidad de liberarlos de las gestiones operativas &#8211; un 38% de encuestados afirma que en su organizaci\u00f3n solo est\u00e1n automatizadas pocas o incluso ninguna de estas tareas- y apostar por una colaboraci\u00f3n interdepartamental que construya una visi\u00f3n global del negocio &#8211; un 36% responde que sus departamentos financieros est\u00e1n algo o muy aislados del resto-.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A pesar de la ventaja competitiva que supone la inclusi\u00f3n de criterios ESG en la estrategia empresarial, un 48% de compa\u00f1\u00edas en nuestro pa\u00eds todav\u00eda no ha puesto en marcha ninguna iniciativa relacionada con el tema. <\/p>\n","protected":false},"author":29,"featured_media":174399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6067],"class_list":["post-174397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-sostenibilidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un 48% de empresas espa\u00f1olas sin iniciativas ESG<\/title>\n<meta name=\"description\" content=\"A pesar de la ventaja competitiva que supone la inclusi\u00f3n de criterios ESG en la estrategia empresarial, un 48% todav\u00eda no ha puesto ninguna\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=174397\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un 48% de empresas espa\u00f1olas sin iniciativas ESG\" \/>\n<meta property=\"og:description\" content=\"A pesar de la ventaja competitiva que supone la inclusi\u00f3n de criterios ESG en la estrategia empresarial, un 48% todav\u00eda no ha puesto ninguna\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=174397\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-12T10:14:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-12T14:00:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/casi-mitad-empresas-espanolas-sin-iniciativas-esg.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pilar Chac\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pilar Chac\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=174397#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=174397\"},\"author\":{\"name\":\"Pilar Chac\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"headline\":\"Casi la mitad de empresas espa\u00f1olas, sin iniciativas ESG en su organizaci\u00f3n\",\"datePublished\":\"2023-06-12T10:14:13+00:00\",\"dateModified\":\"2023-06-12T14:00:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=174397\"},\"wordCount\":357,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=174397#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/casi-mitad-empresas-espanolas-sin-iniciativas-esg.jpg\",\"keywords\":[\"sostenibilidad\"],\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=174397\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=174397\",\"name\":\"Un 48% de empresas espa\u00f1olas sin iniciativas ESG\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=174397#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=174397#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/casi-mitad-empresas-espanolas-sin-iniciativas-esg.jpg\",\"datePublished\":\"2023-06-12T10:14:13+00:00\",\"dateModified\":\"2023-06-12T14:00:09+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"description\":\"A pesar de la ventaja competitiva que supone la inclusi\u00f3n de criterios ESG en la estrategia empresarial, un 48% todav\u00eda no ha puesto ninguna\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=174397#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=174397\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=174397#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/casi-mitad-empresas-espanolas-sin-iniciativas-esg.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/casi-mitad-empresas-espanolas-sin-iniciativas-esg.jpg\",\"width\":1140,\"height\":635,\"caption\":\"Casi la mitad de empresas espa\u00f1olas, sin iniciativas ESG en su organizaci\u00f3n\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=174397#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Casi la mitad de empresas espa\u00f1olas, sin iniciativas ESG en su organizaci\u00f3n\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\",\"name\":\"Pilar Chac\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"caption\":\"Pilar Chac\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=29\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Un 48% de empresas espa\u00f1olas sin iniciativas ESG","description":"A pesar de la ventaja competitiva que supone la inclusi\u00f3n de criterios ESG en la estrategia empresarial, un 48% todav\u00eda no ha puesto ninguna","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=174397","og_locale":"es_ES","og_type":"article","og_title":"Un 48% de empresas espa\u00f1olas sin iniciativas ESG","og_description":"A pesar de la ventaja competitiva que supone la inclusi\u00f3n de criterios ESG en la estrategia empresarial, un 48% todav\u00eda no ha puesto ninguna","og_url":"https:\/\/ipmark.com\/?p=174397","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2023-06-12T10:14:13+00:00","article_modified_time":"2023-06-12T14:00:09+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/casi-mitad-empresas-espanolas-sin-iniciativas-esg.jpg","type":"image\/jpeg"}],"author":"Pilar Chac\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Pilar Chac\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=174397#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=174397"},"author":{"name":"Pilar Chac\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"headline":"Casi la mitad de empresas espa\u00f1olas, sin iniciativas ESG en su organizaci\u00f3n","datePublished":"2023-06-12T10:14:13+00:00","dateModified":"2023-06-12T14:00:09+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=174397"},"wordCount":357,"image":{"@id":"https:\/\/ipmark.com\/?p=174397#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/casi-mitad-empresas-espanolas-sin-iniciativas-esg.jpg","keywords":["sostenibilidad"],"articleSection":["Marcas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=174397","url":"https:\/\/ipmark.com\/?p=174397","name":"Un 48% de empresas espa\u00f1olas sin iniciativas ESG","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=174397#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=174397#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/casi-mitad-empresas-espanolas-sin-iniciativas-esg.jpg","datePublished":"2023-06-12T10:14:13+00:00","dateModified":"2023-06-12T14:00:09+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"description":"A pesar de la ventaja competitiva que supone la inclusi\u00f3n de criterios ESG en la estrategia empresarial, un 48% todav\u00eda no ha puesto ninguna","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=174397#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=174397"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=174397#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/casi-mitad-empresas-espanolas-sin-iniciativas-esg.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/casi-mitad-empresas-espanolas-sin-iniciativas-esg.jpg","width":1140,"height":635,"caption":"Casi la mitad de empresas espa\u00f1olas, sin iniciativas ESG en su organizaci\u00f3n"},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=174397#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Casi la mitad de empresas espa\u00f1olas, sin iniciativas ESG en su organizaci\u00f3n"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7","name":"Pilar Chac\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","caption":"Pilar Chac\u00f3n"},"url":"https:\/\/ipmark.com\/?author=29"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/174397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=174397"}],"version-history":[{"count":2,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/174397\/revisions"}],"predecessor-version":[{"id":174438,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/174397\/revisions\/174438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/174399"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=174397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=174397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=174397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}