{"id":174332,"date":"2023-06-09T11:12:43","date_gmt":"2023-06-09T09:12:43","guid":{"rendered":"https:\/\/ipmark.com\/?p=174332"},"modified":"2023-06-09T14:38:38","modified_gmt":"2023-06-09T12:38:38","slug":"wpp-captura-el-sonido-de-celulas-cancerosas-que-han-sido-destruidas","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=174332","title":{"rendered":"WPP captura el sonido de las c\u00e9lulas cancerosas que han sido destru\u00eddas\u00a0"},"content":{"rendered":"

El grupo publicitario WPP y American Society of Clinical Oncology (ASCO), la asociaci\u00f3n profesional para m\u00e9dicos y pacientes oncol\u00f3gicos, han capturado el primer sonido de c\u00e9lulas cancerosas cuando se destruyen con el tratamiento utilizando tecnolog\u00eda pionera.\u00a0<\/b><\/p>\n

Este sonido, que han llamado<\/span> The most beautiful song<\/i><\/b> (El sonido m\u00e1s bonito, en espa\u00f1ol), es una representaci\u00f3n art\u00edsticas de las c\u00e9lulas cancerosas que han sido destruidas en el cuerpo, con el fin de brindar a las personas que reciben tratamiento <\/span>una mayor comprensi\u00f3n de c\u00f3mo su medicaci\u00f3n o quimioterapia puede afectar directamente a estas c\u00e9lulas.\u00a0<\/b><\/p>\n

El equipo de investigadores de la <\/span>Facultad de Medicina de Harvard y el Hospital General de Massachusetts<\/b> trabajaron para aislar el sonido de las c\u00e9lulas de c\u00e1ncer de mama y pulm\u00f3n en el momento preciso de la muerte celular. Y finalmente surgi\u00f3 The Most Beautiful Sound’ es la asociaci\u00f3n resultante dirigida por <\/span>Health@WPP,<\/b> la comunidad de agencias de WPP que atiende a clientes en todo el sector de la salud.<\/span><\/p>\n

Este sonido fue compartido por primera vez en una reuni\u00f3n anual de ASCO, donde los asistentes a la conferencia pudieron experimentar el sonido en una escucha inmersiva y ver un v\u00eddeo producido por <\/span>Hogarth<\/b>, en el que se muestran las reacciones de los pacientes con c\u00e1ncer.\u00a0<\/span><\/p>\n

Como investigador principal del estudio de investigaci\u00f3n, <\/span>Conor Evans<\/b>, PhD, supervis\u00f3 el experimento en su laboratorio.\u00a0<\/span><\/p>\n

Desde WPP indican \u201cquer\u00edamos que los pacientes experimentaran<\/span> lo impactante que puede ser un tratamiento y este enfoque creativo<\/b>, basado en la investigaci\u00f3n, es innovador en su capacidad para ayudar a inspirar y motivar a los pacientes y familiares\u201d.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Esta innovaci\u00f3n, con enfoque creativo, ha sido desarrollada junto a la American Society of Clinical Oncology (ASCO).<\/p>\n","protected":false},"author":30,"featured_media":174333,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2114,6067],"class_list":["post-174332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-creatividad","tag-sostenibilidad"],"acf":[],"yoast_head":"\nWPP captura el sonido de c\u00e9lulas cancerosas que han sido destru\u00eddas\u00a0<\/title>\n<meta name=\"description\" content=\"Esta innovaci\u00f3n, con enfoque creativo, ha sido desarrollada junto a la American Society of Clinical Oncology (ASCO).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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