{"id":174187,"date":"2023-06-07T13:10:02","date_gmt":"2023-06-07T11:10:02","guid":{"rendered":"https:\/\/ipmark.com\/?p=174187"},"modified":"2023-06-07T16:24:36","modified_gmt":"2023-06-07T14:24:36","slug":"bmw-muestra-semejanzas-con-carlos-alcaraz-en-equals","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=174187","title":{"rendered":"BMW muestra sus semejanzas con Carlos Alcaraz en \u2018Equals\u2019"},"content":{"rendered":"<p><strong>Con motivo de su patrocinio del tenista Carlos Alcaraz en plena competici\u00f3n de Roland-Garros, BMW ha lanzado la campa\u00f1a \u2018Equals\u2019 en sus redes sociales, una serie de v\u00eddeos cortos protagonizados por Juan Carlos Ferrero, \u00c1lvaro Alcaraz y Albert Molina que a modo de humor, muestra las similitudes del deportista con la firma de automoci\u00f3n.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a <strong>se basa en la idea de los valores que comparten Alcaraz y BMW<\/strong>, como la b\u00fasqueda de la excelencia, la dedicaci\u00f3n inquebrantable, el talento al servicio del mejor rendimiento y del m\u00e1ximo disfrute.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las piezas principales de la campa\u00f1a son<strong> tres v\u00eddeo-entrevistas a los componentes del equipo de Carlos Alcaraz<\/strong>:<strong> su entrenador Juan Carlos Ferrero, su hermano \u00c1lvaro Alcaraz y su representante Albert Molina.<\/strong> En ellos se muestra la relaci\u00f3n de camarader\u00eda que existe entre ellos, y tambi\u00e9n con la marca que los respalda.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"BMW MUESTRA SUS SEMEJANZAS CON CARLOS ALCARAZ EN &#039;EQUALS&#039;\" width=\"800\" height=\"600\" src=\"https:\/\/www.youtube.com\/embed\/c01s6f9uSp8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Se suma una serie de publicaciones gr\u00e1ficas en las redes sociales que captan la atenci\u00f3n a trav\u00e9s de elementos visualmente impactantes, los cuales representan la sinergia entre el deportista y la marca de automoci\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEstamos encantados de apoyar a Carlos en su carrera profesional y seguir defendiendo nuestros valores compartidos. Esperamos que esta campa\u00f1a no solo divierta a nuestro p\u00fablico, sino que tambi\u00e9n refuerce el compromiso e ilusi\u00f3n que tanto Carlos como BMW sentimos sentimos hacia nuestros seguidores\u201d, ha destacado<strong> Gonzalo Sanjuan<\/strong>, director de marketing de <strong>BMW<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan datos de Personality Media, Carlos Alcaraz es conocido hoy por el 72% de los consumidores como el deportista espa\u00f1ol de mayor crecimiento en los \u00faltimos 2 a\u00f1os. Alcaraz ha ido sumando sponsors en este \u00faltimo tiempo mientras su carrera ha dado un salto\u00a0 importante. Es BMW quien logra el mayor recuerdo junto al deportista con un 12%. Le\u00a0 siguen El Pozo (3%) e Isdin (2%).\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BMW lanza una campa\u00f1a en redes sociales donde presenta las similitudes que existen entre el tenista y la marca de automoci\u00f3n. <\/p>\n","protected":false},"author":29,"featured_media":174189,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6430],"tags":[2226,2341,148],"class_list":["post-174187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-patrocinio-deportivo","tag-marcas","tag-publicidad","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BMW muestra sus semejanzas con Carlos Alcaraz en \u2018Equals\u2019<\/title>\n<meta name=\"description\" content=\"BMW lanza una campa\u00f1a en redes sociales 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