{"id":174117,"date":"2023-06-06T15:42:50","date_gmt":"2023-06-06T13:42:50","guid":{"rendered":"https:\/\/ipmark.com\/?p=174117"},"modified":"2023-06-06T17:24:01","modified_gmt":"2023-06-06T15:24:01","slug":"imagina-energia-lanza-la-campana-de-lanzamiento-placa","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=174117","title":{"rendered":"Imagina Energ\u00eda lanza la campa\u00f1a de lanzamiento \u2018Placa\u2019"},"content":{"rendered":"<p><b>Imagina Energ\u00eda ha lanzado al mercado Imagina M\u00e1s sol, su oferta de autoconsumo solar dirigida al segmento residencial para la instalaci\u00f3n de paneles solares en hogares unifamiliares.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Para dar a conocer el servicio, la marca y la agencia Thinketers han estrenado<\/span><b> la campa\u00f1a \u2018Placa\u2019<\/b><span style=\"font-weight: 400;\">, que busca romper con barreras y dudas que frenan la toma de decisi\u00f3n e invita a contratar el servicio con la primera energ\u00e9tica 100% solar en Espa\u00f1a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thinketers ha conceptualizado y producido <\/span><b>una campa\u00f1a de comunicaci\u00f3n creativa, directa y t\u00e1ctica con foco en conversi\u00f3n<\/b><span style=\"font-weight: 400;\">. En palabras de Stephanie Molina, directora de estrategia y cuentas en la agencia, \u201ca nivel estrat\u00e9gico le sacamos provecho a la saturaci\u00f3n del mercado energ\u00e9tico y la gran cantidad de informaci\u00f3n que se recibe a diario. Cada vez son m\u00e1s las personas que est\u00e1n al corriente del sector y que consideran apostar por una fuente de energ\u00eda renovable en sus hogares\u201d.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Con Imagina Energ\u00eda tienes la oferta solar que lo une todo\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/0X9PEjoP8nE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Sin embargo, contin\u00faa Molina, \u201cexisten ciertas dudas sobre el autoconsumo y es precisamente ah\u00ed donde entra Imagina Energ\u00eda a dar respuesta a los clientes. Enfocamos el mensaje de manera racional para motivar a la acci\u00f3n: \u00ab<\/span><i><span style=\"font-weight: 400;\">Est\u00e1s pensando en instalar paneles solares en tu casa y\u2026 \u00a1placa! Encuentras la oferta m\u00e1s competitiva del mercado con Imagina Energ\u00eda<\/span><\/i><span style=\"font-weight: 400;\">\u00ab.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A lo que a\u00f1aden Beatriz D\u00edaz y Mar\u00eda Dakhina, responsables creativas del proyecto: \u201cA veces le damos demasiadas vueltas a las cosas y hasta que no lo tenemos totalmente claro, no damos el paso<\/span><b>. Hay pocas cosas tan claras, o tan \u00a1placa!, como esto.<\/b><span style=\"font-weight: 400;\"> Hacemos uso de la palabra tan reconocible en el sector, como ese golpe de realidad que te hace salir de la duda y finalmente tomar la decisi\u00f3n de instalar paneles solares en casa\u201d.\u00a0<\/span><\/p>\n<h3><strong>Visual y sonoro<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">La palabra toma protagonismo en las piezas,<\/span><b> tanto a nivel sonoro como visual, con realizaci\u00f3n 3D <\/b><span style=\"font-weight: 400;\">y un efecto de ca\u00edda libre desde el cielo, que interrumpe una conversaci\u00f3n en la que se evidencia ese momento de duda entre dos personas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a, con recorrido <strong>t<\/strong><\/span><b>elevisivo, digital, exterior y radio<\/b><span style=\"font-weight: 400;\">, gira alrededor de dos piezas audiovisuales y adaptaciones para los diferentes canales, y se difunde a trav\u00e9s de una estrategia que est\u00e1 logrando gran impacto en el p\u00fablico al que se dirige la energ\u00e9tica.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, con esta campa\u00f1a tambi\u00e9n se estrena el <\/span><b>nuevo logotipo sonoro o audiologo<\/b><span style=\"font-weight: 400;\"> instrumental que representa, de manera potente y concisa, la identidad corporativa de Imagina Energ\u00eda.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Tarifa Solar Imagina Energ\u00eda, el complemento ideal para tus paneles\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/6FVDnz8Mse0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda quiere dar a conocer con este campa\u00f1a su nueva oferta de autoconsumo solar para particulares.\u00a0<\/p>\n","protected":false},"author":30,"featured_media":174118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6470,2114],"class_list":["post-174117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-anuncio","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Imagina Energ\u00eda lanza la campa\u00f1a de lanzamiento \u2018Placa\u2019<\/title>\n<meta name=\"description\" content=\"La compa\u00f1\u00eda Imagina Energ\u00eda quiere dar a conocer con este campa\u00f1a su nueva oferta de autoconsumo solar para particulares.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=174117\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Imagina Energ\u00eda lanza la campa\u00f1a de lanzamiento \u2018Placa\u2019\" \/>\n<meta property=\"og:description\" content=\"La compa\u00f1\u00eda Imagina Energ\u00eda quiere dar a conocer con este campa\u00f1a su nueva oferta de autoconsumo solar para particulares.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=174117\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-06T13:42:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-06T15:24:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/imagina-energia-ok-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=174117#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=174117\"},\"author\":{\"name\":\"Roc\u00edo Calder\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"headline\":\"Imagina Energ\u00eda lanza la campa\u00f1a de lanzamiento \u2018Placa\u2019\",\"datePublished\":\"2023-06-06T13:42:50+00:00\",\"dateModified\":\"2023-06-06T15:24:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=174117\"},\"wordCount\":462,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=174117#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/imagina-energia-ok-.jpg\",\"keywords\":[\"anuncio\",\"creatividad\"],\"articleSection\":[\"Publicidad\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=174117\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=174117\",\"name\":\"Imagina Energ\u00eda lanza la campa\u00f1a de lanzamiento \u2018Placa\u2019\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=174117#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=174117#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/imagina-energia-ok-.jpg\",\"datePublished\":\"2023-06-06T13:42:50+00:00\",\"dateModified\":\"2023-06-06T15:24:01+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"description\":\"La compa\u00f1\u00eda Imagina Energ\u00eda quiere dar a conocer con este campa\u00f1a su nueva oferta de autoconsumo solar para particulares.\u00a0\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=174117#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=174117\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=174117#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/imagina-energia-ok-.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/imagina-energia-ok-.jpg\",\"width\":1140,\"height\":635},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=174117#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Imagina Energ\u00eda lanza la campa\u00f1a de lanzamiento \u2018Placa\u2019\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\",\"name\":\"Roc\u00edo Calder\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"caption\":\"Roc\u00edo Calder\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=30\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Imagina Energ\u00eda lanza la campa\u00f1a de lanzamiento \u2018Placa\u2019","description":"La compa\u00f1\u00eda Imagina Energ\u00eda quiere dar a conocer con este campa\u00f1a su nueva oferta de autoconsumo solar para particulares.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=174117","og_locale":"es_ES","og_type":"article","og_title":"Imagina Energ\u00eda lanza la campa\u00f1a de lanzamiento \u2018Placa\u2019","og_description":"La compa\u00f1\u00eda Imagina Energ\u00eda quiere dar a conocer con este campa\u00f1a su nueva oferta de autoconsumo solar para particulares.\u00a0","og_url":"https:\/\/ipmark.com\/?p=174117","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2023-06-06T13:42:50+00:00","article_modified_time":"2023-06-06T15:24:01+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/imagina-energia-ok-.jpg","type":"image\/jpeg"}],"author":"Roc\u00edo Calder\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Roc\u00edo Calder\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=174117#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=174117"},"author":{"name":"Roc\u00edo Calder\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"headline":"Imagina Energ\u00eda lanza la campa\u00f1a de lanzamiento \u2018Placa\u2019","datePublished":"2023-06-06T13:42:50+00:00","dateModified":"2023-06-06T15:24:01+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=174117"},"wordCount":462,"image":{"@id":"https:\/\/ipmark.com\/?p=174117#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/imagina-energia-ok-.jpg","keywords":["anuncio","creatividad"],"articleSection":["Publicidad"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=174117","url":"https:\/\/ipmark.com\/?p=174117","name":"Imagina Energ\u00eda lanza la campa\u00f1a de lanzamiento \u2018Placa\u2019","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=174117#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=174117#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/imagina-energia-ok-.jpg","datePublished":"2023-06-06T13:42:50+00:00","dateModified":"2023-06-06T15:24:01+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"description":"La compa\u00f1\u00eda Imagina Energ\u00eda quiere dar a conocer con este campa\u00f1a su nueva oferta de autoconsumo solar para particulares.\u00a0","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=174117#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=174117"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=174117#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/imagina-energia-ok-.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/imagina-energia-ok-.jpg","width":1140,"height":635},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=174117#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Imagina Energ\u00eda lanza la campa\u00f1a de lanzamiento \u2018Placa\u2019"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60","name":"Roc\u00edo Calder\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","caption":"Roc\u00edo Calder\u00f3n"},"url":"https:\/\/ipmark.com\/?author=30"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/174117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=174117"}],"version-history":[{"count":6,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/174117\/revisions"}],"predecessor-version":[{"id":174132,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/174117\/revisions\/174132"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/174118"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=174117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=174117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=174117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}