{"id":173933,"date":"2023-06-02T12:50:08","date_gmt":"2023-06-02T10:50:08","guid":{"rendered":"https:\/\/ipmark.com\/?p=173933"},"modified":"2023-06-02T14:46:57","modified_gmt":"2023-06-02T12:46:57","slug":"gota-de-vida-protagonista-campana-sanex","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=173933","title":{"rendered":"Una gota de vida, protagonista de la \u00faltima campa\u00f1a de Sanex"},"content":{"rendered":"<p><strong><em>Fill your skin with life<\/em> (Llena tu piel de vida, en espa\u00f1ol) es el t\u00edtulo de la nueva campa\u00f1a de Sanex, marca de Colgate-Palmolive, a trav\u00e9s de la cual presenta su nueva gama de geles de ducha Natural Prebiotic.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLa nueva gama de Natural Prebiotic, desarrollada por nuestros cient\u00edficos y dermat\u00f3logos, representa la profunda pasi\u00f3n y el conocimiento de los procesos naturales de la piel, y nuestro compromiso por ofrecer soluciones para el cuidado de la salud de todos los tipos de piel\u201d, ha se\u00f1alado <strong>Salome Jeune<\/strong>, directora asociada de<strong> Sanex<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>La nueva gama de geles de ducha de Sanex incorpora prebi\u00f3tico a su f\u00f3rmula<\/strong>, lo que ofrece a los consumidores un triple beneficio: fortalecer la defensa de la piel, retener la humedad natural y regular la hidrataci\u00f3n durante todo el d\u00eda.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para su comunicaci\u00f3n, la compa\u00f1\u00eda ha lanzado, junto a la agencia creativa<strong> Contrapunto BBDO<\/strong>, <em>Fill your skin with life,<\/em> una campa\u00f1a cuya pieza principal, un spot de 20 segundos, se inicia con una gota delicada de agua que impacta sobre la piel. Una acci\u00f3n sencilla que desata una aut\u00e9ntica revitalizaci\u00f3n de la piel gracias a la acci\u00f3n del prebi\u00f3tico.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Dg2mHresGt4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Un proceso que est\u00e1 representado \u201cpor un haz de luz que avanza sobre la piel de distintos cuerpos transform\u00e1ndolos, llen\u00e1ndolos de vida y, en definitiva, devolvi\u00e9ndoles la capacidad de sentir\u201d, seg\u00fan Carlos de Javier, director creativo ejecutivo de Contrapunto BBDO.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Esta compleja producci\u00f3n ha supuesto un desaf\u00edo t\u00e9cnico para el que la agencia ha contado con Glassworks.<\/strong> Estudio encargado del desarrollo de una innovadora combinaci\u00f3n de mapping corporal y postproducci\u00f3n. La direcci\u00f3n de la puesta en escena ha corrido a cargo de<strong> Kike Ma\u00edllo y el equipo de Ind\u00f3mita.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a, que estar\u00e1 presente en siete pa\u00edses y ser\u00e1 distribuida por <strong>Wavemaker<\/strong>, cuenta con creatividades para Televisi\u00f3n y Digital.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva campa\u00f1a de Sanex, lanzada para promocionar su nueva gama de geles de ducha Natural Prebiotic, ejemplifica con un haz de luz la vida de una gota de agua. <\/p>\n","protected":false},"author":29,"featured_media":173935,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114,2226],"class_list":["post-173933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Una gota de vida, protagonista de la \u00faltima campa\u00f1a de Sanex<\/title>\n<meta name=\"description\" content=\"La nueva campa\u00f1a de Sanex, para promocionar Natural Prebiotic, ejemplifica con un haz de luz la vida de una gota de agua.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=173933\" 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