{"id":173724,"date":"2023-05-30T12:59:12","date_gmt":"2023-05-30T10:59:12","guid":{"rendered":"https:\/\/ipmark.com\/?p=173724"},"modified":"2023-05-30T15:26:32","modified_gmt":"2023-05-30T13:26:32","slug":"mccann-y-south-summit-unidas-para-impulsar-emprendimiento","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=173724","title":{"rendered":"McCann Worldgroup y South Summit, unidas para impulsar el emprendimiento"},"content":{"rendered":"<p><strong>El grupo publicitario McCann Worldgroup y South Summit han anunciado la firma de un acuerdo estrat\u00e9gico para colaborar y aunar sinergias en el mundo del emprendimiento y la innovaci\u00f3n.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">El acuerdo rubricado entre ambas compa\u00f1\u00edas establece que<strong> McCann Worldgroup contribuir\u00e1 al fortalecimiento de la marca South Summit en los mercados en los que est\u00e1 presente<\/strong> &#8211; Espa\u00f1a, Europa y Latinoam\u00e9rica-, <strong>y a su expansi\u00f3n global<\/strong>, con especial foco en Estados Unidos y Asia, desarrollando una estrategia de marca y narrativa que impulse el proceso de expansi\u00f3n global de la marca.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por su parte, <strong>South Summit apoyar\u00e1 al grupo publicitario en su posicionamiento dentro del sector del emprendimiento y la innovaci\u00f3n<\/strong>. South Summit es la plataforma de innovaci\u00f3n abierta de referencia, que conecta startups, corporaciones e inversores como v\u00eda para la generaci\u00f3n de oportunidades de crecimiento, al promover innovaci\u00f3n y negocio para las empresas,<\/span><i><span style=\"font-weight: 400;\"> deal-flow <\/span><\/i><span style=\"font-weight: 400;\">para los inversores, y visibilidad, acceso a financiaci\u00f3n e informaci\u00f3n estrat\u00e9gica para los emprendedores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cSouth Summit es de forma inequ\u00edvoca una iniciativa que contribuye al liderazgo de Espa\u00f1a en el \u00e1mbito de la innovaci\u00f3n y del ecosistema emprendedor y es una marca con un enorme potencial de expansi\u00f3n internacional. Sabemos tambi\u00e9n,\u00a0 seg\u00fan el \u00faltimo estudio de nuestro grupo, que los ciudadanos demandan hoy una mayor colaboraci\u00f3n entre compa\u00f1\u00edas, para impulsar un futuro mejor. Por eso, desde McCann Worldgroup hemos querido promover sinergias y sumar nuestra probada capacidad creativa y de innovaci\u00f3n y nuestro expertise en transformaci\u00f3n de negocio,\u00a0 para contribuir no solo al crecimiento de South Summit, sino al de todo el tejido empresarial\u201d, ha se\u00f1alado <strong>Marina Specht<\/strong>, CEO de <strong>McCann Worldgroup<\/strong>, quien ha avanzado que desarrollar\u00e1n diversas iniciativas conjuntas en los pr\u00f3ximos meses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Mar\u00eda Benjumea<\/strong>, fundadora y presidenta de <strong>South Summit<\/strong>, ha explicado por su parte que el acuerdo les ayudar\u00e1 a impulsarse a nivel internacional. \u201cSouth Summit y McCann Worldgroup compartimos la visi\u00f3n de impulsar el crecimiento sostenible y crear valor para la sociedad, por lo que este acuerdo combina la experiencia y los recursos de ambas para fomentar el emprendimiento\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">South Summit 2023, el mayor encuentro anual de los actores del ecosistema emprendedor, abrir\u00e1 las puertas de su und\u00e9cima edici\u00f3n los d\u00edas 7, 8 y 9 de junio en La Nave (Madrid) bajo el lema Today 2030.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ambas compa\u00f1\u00edas firman un acuerdo estrat\u00e9gico para colaborar y sumar sinergias en el ecosistema emprendedor. <\/p>\n","protected":false},"author":29,"featured_media":173726,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6074,2398],"class_list":["post-173724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-publicidad","tag-eventos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>McCann y South Summit, unidas para impulsar el emprendimiento<\/title>\n<meta name=\"description\" content=\"Ambas compa\u00f1\u00edas firman un acuerdo estrat\u00e9gico para colaborar y sumar sinergias en el ecosistema emprendedor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=173724\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McCann y South Summit, unidas para impulsar el emprendimiento\" \/>\n<meta property=\"og:description\" content=\"Ambas compa\u00f1\u00edas firman un acuerdo estrat\u00e9gico para colaborar y sumar sinergias en el ecosistema emprendedor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=173724\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-30T10:59:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-30T13:26:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/mccann-y-south-summit-unidas-para-impulsar-emprendimiento.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pilar Chac\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pilar Chac\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=173724#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=173724\"},\"author\":{\"name\":\"Pilar Chac\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"headline\":\"McCann Worldgroup y South Summit, unidas para impulsar el emprendimiento\",\"datePublished\":\"2023-05-30T10:59:12+00:00\",\"dateModified\":\"2023-05-30T13:26:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=173724\"},\"wordCount\":412,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=173724#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/mccann-y-south-summit-unidas-para-impulsar-emprendimiento.jpg\",\"keywords\":[\"agencias de publicidad\",\"eventos\"],\"articleSection\":[\"Agencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=173724\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=173724\",\"name\":\"McCann y South Summit, unidas para impulsar el emprendimiento\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=173724#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=173724#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/mccann-y-south-summit-unidas-para-impulsar-emprendimiento.jpg\",\"datePublished\":\"2023-05-30T10:59:12+00:00\",\"dateModified\":\"2023-05-30T13:26:32+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"description\":\"Ambas compa\u00f1\u00edas firman un acuerdo estrat\u00e9gico para colaborar y sumar sinergias en el ecosistema emprendedor.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=173724#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=173724\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=173724#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/mccann-y-south-summit-unidas-para-impulsar-emprendimiento.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/mccann-y-south-summit-unidas-para-impulsar-emprendimiento.jpg\",\"width\":1140,\"height\":635,\"caption\":\"(De izq. a der.) Mar\u00eda Benjumea, fundadora y presidenta de South Summit; y Marina Specht, CEO de McCann Worldgroup\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=173724#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"McCann Worldgroup y South Summit, unidas para impulsar el emprendimiento\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\",\"name\":\"Pilar Chac\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"caption\":\"Pilar Chac\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=29\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"McCann y South Summit, unidas para impulsar el emprendimiento","description":"Ambas compa\u00f1\u00edas firman un acuerdo estrat\u00e9gico para colaborar y sumar sinergias en el ecosistema emprendedor.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=173724","og_locale":"es_ES","og_type":"article","og_title":"McCann y South Summit, unidas para impulsar el emprendimiento","og_description":"Ambas compa\u00f1\u00edas firman un acuerdo estrat\u00e9gico para colaborar y sumar sinergias en el ecosistema emprendedor.","og_url":"https:\/\/ipmark.com\/?p=173724","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2023-05-30T10:59:12+00:00","article_modified_time":"2023-05-30T13:26:32+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/mccann-y-south-summit-unidas-para-impulsar-emprendimiento.jpg","type":"image\/jpeg"}],"author":"Pilar Chac\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Pilar Chac\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=173724#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=173724"},"author":{"name":"Pilar Chac\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"headline":"McCann Worldgroup y South Summit, unidas para impulsar el emprendimiento","datePublished":"2023-05-30T10:59:12+00:00","dateModified":"2023-05-30T13:26:32+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=173724"},"wordCount":412,"image":{"@id":"https:\/\/ipmark.com\/?p=173724#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/mccann-y-south-summit-unidas-para-impulsar-emprendimiento.jpg","keywords":["agencias de publicidad","eventos"],"articleSection":["Agencias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=173724","url":"https:\/\/ipmark.com\/?p=173724","name":"McCann y South Summit, unidas para impulsar el emprendimiento","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=173724#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=173724#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/mccann-y-south-summit-unidas-para-impulsar-emprendimiento.jpg","datePublished":"2023-05-30T10:59:12+00:00","dateModified":"2023-05-30T13:26:32+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"description":"Ambas compa\u00f1\u00edas firman un acuerdo estrat\u00e9gico para colaborar y sumar sinergias en el ecosistema emprendedor.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=173724#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=173724"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=173724#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/mccann-y-south-summit-unidas-para-impulsar-emprendimiento.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/mccann-y-south-summit-unidas-para-impulsar-emprendimiento.jpg","width":1140,"height":635,"caption":"(De izq. a der.) Mar\u00eda Benjumea, fundadora y presidenta de South Summit; y Marina Specht, CEO de McCann Worldgroup"},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=173724#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"McCann Worldgroup y South Summit, unidas para impulsar el emprendimiento"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7","name":"Pilar Chac\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","caption":"Pilar Chac\u00f3n"},"url":"https:\/\/ipmark.com\/?author=29"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/173724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=173724"}],"version-history":[{"count":2,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/173724\/revisions"}],"predecessor-version":[{"id":173742,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/173724\/revisions\/173742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/173726"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=173724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=173724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=173724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}