{"id":173580,"date":"2023-05-26T13:18:03","date_gmt":"2023-05-26T11:18:03","guid":{"rendered":"https:\/\/ipmark.com\/?p=173580"},"modified":"2023-05-26T15:22:37","modified_gmt":"2023-05-26T13:22:37","slug":"tiktok-prueba-chatbot-ia-mientras-avanza-en-performance","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=173580","title":{"rendered":"TikTok prueba un chatbot de IA mientras avanza en performance"},"content":{"rendered":"<p><strong>TikTok se sube a la ola de la inteligencia artificial (IA) generativa. La app de v\u00eddeos cortos est\u00e1 probando Tuko, un chatbot impulsado por esta tecnolog\u00eda que ofrecer\u00e1 a los usuarios recomendaciones basadas en lo que desean ver o conocer informaci\u00f3n adicional del v\u00eddeo que est\u00e1n viendo.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La app propiedad de Bytedance est\u00e1 probando en ciertos usuarios de Filipinas Tako, un chatbot basado en IA generativa que aparece en la parte derecha de un v\u00eddeo, encima de los iconos \u2018me gusta\u2019 y \u2018comentar\u2019, as\u00ed como en el perfil del usuario, con el objetivo de mejorar la experiencia de b\u00fasqueda del usuario.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Desde TikTok esperan que Tako se emplee como un medio para facilitar el contenido al espectador, al poder<strong> ofrecer v\u00eddeo basado en peticiones espec\u00edficas o en funci\u00f3n del historial de visionado del usuario<\/strong>. Todas las conversaciones entre Tako y el usuario se revisan por la firma por motivos de seguridad, y los usuarios podr\u00e1n borrar el historial del chat. En fase de pruebas, se desconoce si finalmente Tako se lanzar\u00e1 y si llegar\u00e1 a otros mercados.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Canal de performance para Vodafone<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">En nuestro pa\u00eds, TikTok ha mostrado los resultados que est\u00e1n obteniendo los anunciantes que ya se publicitan en la app en sus campa\u00f1as con objetivo de performance. Es el caso de Vodafone, que seg\u00fan ha recordado en un encuentro con profesionales y medios del sector, mantiene una estrategia de inversi\u00f3n publicitaria always-on en la plataforma.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En su campa\u00f1a planificada para generar conversiones de sus ofertas de contrato permanente, la operadora configur\u00f3 una serie de anuncios in-feed en TikTok Ads Manager y activ\u00f3 anuncios de conversi\u00f3n optimizadas, llevando a la comunidad de la plataforma a un recorrido full funnel.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan los resultados compartidos por Vodafone, <strong>la marca logr\u00f3 multiplicar por 18 el retorno de la inversi\u00f3n publicitaria, al alcanzar una tasa de conversi\u00f3n del 14%<\/strong> en las suscripciones de clientes con contratos indefinidos de 36 meses.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La app presenta en Espa\u00f1a un caso concreto con Vodafone. La operadora logr\u00f3 un x18 de retorno de inversi\u00f3n publicitaria y un 14% de tasa de conversi\u00f3n. <\/p>\n","protected":false},"author":29,"featured_media":173582,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2341,148],"class_list":["post-173580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-publicidad","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok prueba un chatbot de IA mientras avanza en performance<\/title>\n<meta name=\"description\" content=\"La app presenta en Espa\u00f1a un caso concreto con Vodafone. La operadora logr\u00f3 un x18 de retorno de inversi\u00f3n publicitaria.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=173580\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok prueba un chatbot de IA mientras avanza en performance\" \/>\n<meta property=\"og:description\" content=\"La app presenta en Espa\u00f1a un caso concreto con Vodafone. 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