{"id":173514,"date":"2023-05-25T16:14:16","date_gmt":"2023-05-25T14:14:16","guid":{"rendered":"https:\/\/ipmark.com\/?p=173514"},"modified":"2023-05-25T16:14:16","modified_gmt":"2023-05-25T14:14:16","slug":"la-sirena-estrena-la-dieta-del-cucurucho-en-su-ultima-campana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=173514","title":{"rendered":"La Sirena estrena la &#8216;dieta del cucurucho&#8217; en su \u00faltima campa\u00f1a"},"content":{"rendered":"<p><strong>La cadena espa\u00f1ola especializada en alimentos congelados, La Sirena, ha lanzado una nueva campa\u00f1a con motivo de la \u00e9poca estival. La marca ha empapelado todos sus establecimientos con carteler\u00eda en formato pizarra, a\u00e9reo y p\u00f3ster, haciendo un gui\u00f1o al dicho popular de la dieta del cucurucho: \u201cLlega la dieta del cucurucho, comer helado ahorrar mucho\u201d.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Con esta campa\u00f1a, desarrollada por y para La Sirena<\/span><b>, se busca <\/b><span style=\"font-weight: 400;\">\u00a0<\/span><b>llamar la atenci\u00f3n de sus consumidores e involucrarlos en la cultura del ahorro<\/b>, a<b><span style=\"font-weight: 400;\">dem\u00e1s de desafiar los conceptos tradicionales dentro de la industria.<\/span><\/b><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a, activa tanto en sus establecimientos cono en su canal online,\u00a0 se completa con <\/span><b>cu\u00f1as de radio<\/b><span style=\"font-weight: 400;\"> y con <\/span><b>un spot<\/b><span style=\"font-weight: 400;\"> que se emitir\u00e1 en diferentes horarios en los canales <\/span><b>de TV3, TM y Tele Digital<\/b><span style=\"font-weight: 400;\"> desde el 29 de mayo hasta el 9 de junio. Adem\u00e1s, la marca tambi\u00e9n contar\u00e1 con <\/span><b>acciones en sus\u00a0 redes sociales<\/b><span style=\"font-weight: 400;\">, protagonizadas por el atrevido eslogan, que utilizar\u00e1n diferentes formatos segmentados por edad, intereses y ubicaci\u00f3n geogr\u00e1fica.<\/span><\/p>\n<h3><strong>Promociones<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Este lanzamiento har\u00e1 posible que <\/span><b>los consumidores de La Sirena puedan ahorrar en sus compras a trav\u00e9s de la devoluci\u00f3n de parte del importe que destinen a productos de helader\u00eda y pasteler\u00eda<\/b><span style=\"font-weight: 400;\"> en vales descuento. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">L<\/span><span style=\"font-weight: 400;\">a promoci\u00f3n ser\u00e1 v\u00e1lida en todas aquellas <\/span><b>compras que se realicen en tiendas y online entre el 25 de mayo y el 4 de junio,<\/b><span style=\"font-weight: 400;\"> y ser\u00e1 reintegrado a los consumidores un importe de hasta 15 euros a trav\u00e9s de <\/span><b>uno o varios vales descuento, <\/b><span style=\"font-weight: 400;\">que <\/span><b>podr\u00e1n ser canjeados hasta el 25 de junio.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a est\u00e1 dirigida a todos sus clientes, aunque <\/span><b>solo los socios de El Club La Sirena podr\u00e1n redimir los cupones<\/b><span style=\"font-weight: 400;\">. De esta forma, La Sirena anima al p\u00fablico a unirse a su programa de incentivos para poder disfrutar de este tipo de beneficios. Los cupones no ser\u00e1n acumulables con otros vales, pero s\u00ed que podr\u00e1n canjearse junto a otros productos que se encuentren en oferta.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca ha empapelado todos sus establecimientos con carteler\u00eda, haciendo un gui\u00f1o al dicho popular de la dieta del cucurucho.<\/p>\n","protected":false},"author":30,"featured_media":173519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6470,2114],"class_list":["post-173514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-anuncio","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Sirena estrena la &#039;dieta del cucurucho&#039; en su \u00faltima campa\u00f1a<\/title>\n<meta name=\"description\" content=\"La marca ha empapelado todos sus establecimientos con carteler\u00eda, haciendo un gui\u00f1o al dicho popular de la dieta del cucurucho.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=173514\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Sirena estrena la &#039;dieta del cucurucho&#039; 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