{"id":173487,"date":"2023-05-25T10:43:21","date_gmt":"2023-05-25T08:43:21","guid":{"rendered":"https:\/\/ipmark.com\/?p=173487"},"modified":"2023-05-25T16:43:50","modified_gmt":"2023-05-25T14:43:50","slug":"jose-ignacio-hernandez-nuevo-managing-director-experientia-group","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=173487","title":{"rendered":"Jose Ignacio Hern\u00e1ndez, nuevo ‘managing director’ de Experientia Sports & Entertainment Group"},"content":{"rendered":"

Experientia Sports & Entertainment Group ha nombrado a Jose Ignacio Hern\u00e1ndez nuevo managing director del holding, cargo que asume de forma inmediata y que ocupaba hasta el momento en MKTG Spain.\u00a0<\/strong><\/p>\n

Licenciado en periodismo por la Universidad Complutense de Madrid, gran parte de su trayectoria profesional ha estado ligada al sector experiencial como productor, director de producci\u00f3n y director de servicios al cliente, hasta su nombramiento como managing director de MKTG Spain hace cinco a\u00f1os.\u00a0<\/span><\/p>\n

Desde su nueva responsabilidad, Hern\u00e1ndez liderar\u00e1 el posicionamiento del grupo en un momento de cambio y clave para el sector que gana relevancia en las estrategias de marketing y comunicaci\u00f3n de las marcas,<\/strong> tras el desgaste que sufren los formatos publicitarios tradicionales y la imperante necesidad de ofrecer contenidos de valor que consigan conectar con las audiencias.\u00a0<\/span><\/p>\n

De esta manera, en un contexto en el que las personas esperan adem\u00e1s un rol activo por parte de las marcas, Experientia Group apuesta por su visi\u00f3n experiencial para revolucionar el sector y reinventar lo real aprovechando la existente conciencia grupal de superar las pantallas, la saturaci\u00f3n de impactos publicitarios y la inmediatez que exige el consumidor.<\/span><\/p>\n

En este sentido, Experientia Group abandera una nueva categor\u00eda dentro del sector experiencial, ContExperience, para consolidarse como referente en el sector. Se trata de aprovechar al m\u00e1ximo los nuevos formatos comunicativos y el nuevo paradigma publicitario, apostando por contar y amplificar las experiencias con el objetivo de generar comunidades.\u00a0<\/span><\/p>\n

Experientia Group tiene plenamente integrada esta forma de trabajar tanto en los proyectos que desarrolla para marcas desde MKTG Spain como en los eventos propios y el \u00e1rea de media de RPM Sports.\u00a0<\/span><\/p>\n

\u201cEn Experientia creemos que como sector tenemos ante nosotros una oportunidad \u00fanica de reinventar lo real y poder aportar, tanto a las marcas como a la sociedad, el cambio que est\u00e1n demandando y dar una vuelta de tuerca m\u00e1s a nuestra cada vez m\u00e1s relevante labor dentro del ecosistema publicitario. Para m\u00ed es un aut\u00e9ntico orgullo, al mismo tiempo que un reto emocionante, formar parte de este camino y abanderar tambi\u00e9n esta nueva categor\u00eda\u201d, ha se\u00f1alado Jose Ignacio Hern\u00e1ndez.\u00a0<\/strong><\/span><\/p>\n

Por su parte, Jes\u00fas Garc\u00eda<\/strong>, CEO de Experientia Group<\/strong>, apunta: \u201cLas nuevas plataformas y canales de comunicaci\u00f3n nos empujan a dar un paso al frente para ofrecer contenidos de valor que consigan un verdadero engagement entre audiencias y marcas. El futuro del sector pasa indudablemente por volver a sorprender al p\u00fablico, y eso solo ocurrir\u00e1 de la mano de las experiencias\u201d.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Hern\u00e1ndez, managing director de MKTG Spain en los \u00faltimos cinco a\u00f1os, asume de manera inmediata el mismo cargo en el holding. <\/p>\n","protected":false},"author":29,"featured_media":173492,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2398],"class_list":["post-173487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-eventos"],"acf":[],"yoast_head":"\nJose Ignacio Hern\u00e1ndez, nuevo managing director de Experientia Group<\/title>\n<meta name=\"description\" content=\"Hern\u00e1ndez, managing director de MKTG Spain en los \u00faltimos cinco a\u00f1os, asume de manera inmediata el mismo cargo en el holding.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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