{"id":173322,"date":"2023-05-22T16:00:21","date_gmt":"2023-05-22T14:00:21","guid":{"rendered":"https:\/\/ipmark.com\/?p=173322"},"modified":"2023-05-22T16:00:21","modified_gmt":"2023-05-22T14:00:21","slug":"grupo-catalana-occidente-unifica-sus-marcas-bajo-occident","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=173322","title":{"rendered":"Grupo Catalana Occidente unifica sus marcas bajo la ense\u00f1a Occident"},"content":{"rendered":"<p><strong>Grupo Catalana Occidente ha anunciado la unificaci\u00f3n de todas sus marcas bajo la ense\u00f1a Occident a trav\u00e9s de la campa\u00f1a \u2018Seremos Occident\u2019, cuya pieza principal muestra el valor de la uni\u00f3n de las personas y la amistad.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">El grupo asegurador ha anunciado la<strong> unificaci\u00f3n de las compa\u00f1\u00edas Seguros Catalana Occidente, Plus Ultra Seguros, Seguros Bilbao y NorteHispana Seguros bajo la nueva marca Occident.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cOccident representa el cambio a una nueva etapa en la que como aseguradora seremos m\u00e1s \u00e1giles y flexibles, para adaptarnos m\u00e1s r\u00e1pido a las necesidades de nuestros clientes. Queremos ser la compa\u00f1\u00eda l\u00edder en comprender y acompa\u00f1ar a las personas y a las empresas en todas las etapas de su vida\u201d, ha explicado <strong>Juan Closa<\/strong>, director general de negocio tradicional de <strong>Grupo Catalana Occidente.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para informar de esta unificaci\u00f3n, la compa\u00f1\u00eda ha lanzado la campa\u00f1a \u2018Seremos Occident\u2019, cuya pieza principal est\u00e1 protagonizado por un grupo de ni\u00f1os que quieren poner nombre a su banda, para transmitir la idea de que est\u00e1n juntos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dise\u00f1ada junto a la agencia creativa The Cyranos, la planificaci\u00f3n de medios estar\u00e1 a cargo de Havas Media. La campa\u00f1a cuenta con creatividades para Televisi\u00f3n, Digital y Radio y estar\u00e1 complementada con el dise\u00f1o de carteler\u00eda que se colocar\u00e1 en las oficinas y en las sucursales de las entidades aseguradoras.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se suma una estrategia de patrocinios de diverso actos deportivos y culturales de gran impacto, como el festival de m\u00fasica Starlite Occident, el Occident Summerfest Cerdanya y la competici\u00f3n de tenis Trofeo Conde de God\u00f3, entre otros.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda comunica el lanzamiento de la nueva r\u00fabrica a trav\u00e9s de la campa\u00f1a \u2018Seremos Occident\u2019. <\/p>\n","protected":false},"author":29,"featured_media":173324,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114,2226],"class_list":["post-173322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grupo Catalana Occidente unifica sus marcas bajo la ense\u00f1a Occident<\/title>\n<meta name=\"description\" content=\"Grupo Catalana Occidente comunica el lanzamiento de la nueva r\u00fabrica a trav\u00e9s de la campa\u00f1a \u2018Seremos Occident\u2019.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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