{"id":173272,"date":"2023-05-22T12:27:07","date_gmt":"2023-05-22T10:27:07","guid":{"rendered":"https:\/\/ipmark.com\/?p=173272"},"modified":"2023-05-22T14:21:32","modified_gmt":"2023-05-22T12:21:32","slug":"skoda-estrena-campana-multimedia-con-eva-gonzalez-en-atresmedia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=173272","title":{"rendered":"\u0160koda, acci\u00f3n multimedia con Eva Gonz\u00e1lez en Atresmedia\u00a0"},"content":{"rendered":"<p><b>La automovilista \u0160koda ha estrenado una campa\u00f1a multimedia de brand experience con presencia en televisi\u00f3n y contenido digital que gira en torno al concepto \u2018Haz que cada kil\u00f3metro cuente\u2019. Este proyecto estar\u00e1 presente en Atresmedia y cuenta con el protagonismo de la presentadora Eva Gonz\u00e1lez, embajadora de la marca de automoci\u00f3n.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Este trabajo, que se ha dise\u00f1ado entre el departamento de Brand Experience de Atresmedia y la divisi\u00f3n de Creative Content &amp; Brand Experience de PHD Media<\/span><b>, tendr\u00e1 presencia en televisi\u00f3n a trav\u00e9s de cuatro piezas<\/b><span style=\"font-weight: 400;\"> protagonizadas por la presentadora y se emitir\u00e1n en exclusiva en canales y programas de Atresmedia.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A trav\u00e9s de estas piezas se invita al espectador a disfrutar de cada momento, de cada kil\u00f3metro.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a en televisi\u00f3n se completa con menciones en distintos programas de referencia de Antena 3 como <\/span><b>\u2018El Desaf\u00edo\u2019, \u2018Tu cara me suena\u2019, \u2018Mask Singer\u2019 y \u2018La Voz\u2019<\/b><span style=\"font-weight: 400;\">. Eva Gonz\u00e1lez viajar\u00e1 de plat\u00f3 en plat\u00f3, generando encuentros \u00fanicos con sus compa\u00f1eros de Atresmedia como <\/span><b>Roberto Leal, Manel Fuentes, Arturo Valls o Carlos Latr<\/b><span style=\"font-weight: 400;\">e, y compartiendo con los espectadores detalles desconocidos de todos ellos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a tambi\u00e9n cuenta con apoyo digital, con presencia en redes sociales para lograr as\u00ed mayor cobertura y notoriedad de la acci\u00f3n.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De la mano de PHD Media, este trabajo de brand experience tendr\u00e1 presencia en canales y programas de Atresmedia, adem\u00e1s de contar con apoyo en canales digitales.\u00a0<\/p>\n","protected":false},"author":30,"featured_media":173273,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114,76],"class_list":["post-173272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad","tag-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0160koda estrena campa\u00f1a multimedia con Eva Gonz\u00e1lez en Atresmedia\u00a0<\/title>\n<meta name=\"description\" content=\"Este trabajo de brand experience tendr\u00e1 presencia en canales y programas de Atresmedia, adem\u00e1s de contar con apoyo en digital\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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