{"id":172967,"date":"2023-05-16T12:25:04","date_gmt":"2023-05-16T10:25:04","guid":{"rendered":"https:\/\/ipmark.com\/?p=172967"},"modified":"2023-05-16T13:26:16","modified_gmt":"2023-05-16T11:26:16","slug":"minueto-de-kelloggs-brasil-estrena-la-paradoja-de-la-eleccion","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=172967","title":{"rendered":"Minueto, de Kellogg&#8217;s Brasil, explora la paradoja de la elecci\u00f3n"},"content":{"rendered":"<p><strong>Los ciudadanos realizan alrededor de 35.000 elecciones en un s\u00f3lo d\u00eda, ante las distintas decisiones que tenemos en nuestra vida. Este problema tambi\u00e9n se traslada cu\u00e1ndo queremos elegir un producto de consumo.\u00a0<\/strong><\/p>\n<p>Bajo esta idea, la marca de Kellogg&#8217;s Brasil, <strong>Minueto<\/strong>, ha estrenado una campa\u00f1a de marca, posicion\u00e1ndose la marca de galletas oblea como la opci\u00f3n \u00abcorrecta\u00bb en un mundo saturado con tantas opciones y, en consecuencia de ello, \u00abnos quedamos paralizados\u00bb con tantas opciones.<\/p>\n<p>La campa\u00f1a, creada por la agencia<strong> F+E\/Cyranos,<\/strong> est\u00e1 compuesta por dos piezas creativas de 30 y 15 segundos, con presencia en canales digitales y exterior, que presentan sitauciones cotidianas que requieren elecciones, como elegir una pel\u00edcula en una plataforma de en streaming o realizar scroll en una aplicaci\u00f3n de citas. En exterior, las creatividades llegan con mensajes del tipo <em>\u00bfElegir el amor de tu vida te est\u00e1 volviendo loco?<\/em>,<em> \u00bfElegir qu\u00e9 serie ver te est\u00e1 agotando?<\/em> o <em>Elegir qu\u00e9 canci\u00f3n escuchar te est\u00e1 abrumando?<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"CRUSH (Sub.ES) \/ Minueto-Kelloggs\" src=\"https:\/\/player.vimeo.com\/video\/825159518?h=c4622c932a&amp;dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>\u00abNuestra estrategia naci\u00f3 de la percepci\u00f3n humana, de nuestra observaci\u00f3n detallada del comportamiento contempor\u00e1neo. Es un hecho: cuantas m\u00e1s opciones tenemos para elegir, m\u00e1s confusos nos sentimos, y eso nos paraliza\u00bb, han indicado desde <span style=\"font-weight: 400;\">F+E\/Cyranos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Minueto es una de las grandes apuestas de Kellogg para intensificar, a\u00fan m\u00e1s, la competencia en el segmento de galletas en Brasil.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"SERIES (Sub.ES) \/ Minueto-Kelloggs\" src=\"https:\/\/player.vimeo.com\/video\/825158391?h=3d457b22de&amp;dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a de Minueto, de Kellogg Brasil, presenta la marca de galletas oblea como la \u201celecci\u00f3n correcta\u201d para quienes se enfrentan a tantas opciones a diario.<\/p>\n","protected":false},"author":30,"featured_media":172968,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6497],"tags":[6470,2114],"class_list":["post-172967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latam","tag-anuncio","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Minueto, de Kelloggs Brasil, estrena &#039;La paradoja de la elecci\u00f3n&#039;<\/title>\n<meta name=\"description\" content=\"La campa\u00f1a de Minueto explora la paradoja de la elecci\u00f3n, presentando la marca de galletas oblea como la \u201celecci\u00f3n correcta\u201d.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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