{"id":172785,"date":"2023-05-11T10:43:45","date_gmt":"2023-05-11T08:43:45","guid":{"rendered":"https:\/\/ipmark.com\/?p=172785"},"modified":"2023-05-11T17:07:59","modified_gmt":"2023-05-11T15:07:59","slug":"brigitte-felber-nueva-directora-general-de-nespresso-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=172785","title":{"rendered":"Brigitte Felber, nueva directora general de Nespresso Espa\u00f1a\u00a0"},"content":{"rendered":"<p><b>Nespresso ha nombrado a Brigitte Felber nueva directora de la compa\u00f1\u00eda en Espa\u00f1a. Sustituye a Vincent Termote, quien ha sido part\u00edcipe de la inauguraci\u00f3n de la \u00faltima boutique de la firma en la Gran V\u00eda de Madrid, el impulso de la estrategia de sostenibilidad o el lanzamiento de su nueva m\u00e1quina Vertuo Pop.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Con una trayectoria laboral de<\/span><b> m\u00e1s de 20 a\u00f1os en la compa\u00f1\u00eda italiana<\/b><span style=\"font-weight: 400;\">, Brigitte Felber ha estado 14 a\u00f1os en el mercado asi\u00e1tico, en pa\u00edses como Singapur, Taiw\u00e1n o Corea del Sur, y volviendo en julio a Europa como <\/span><i><span style=\"font-weight: 400;\">country manager <\/span><\/i><span style=\"font-weight: 400;\">de la empresa en Portugal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La profesional destaca por su <\/span><b>\u201cprofundo\u201d conocimiento de la marca<\/b><span style=\"font-weight: 400;\"> y del negocio adquirido en distintos pa\u00edses, as\u00ed como \u201cun estilo de liderazgo inspirador e inclusivo para liderar con \u00e9xito el mercado nacional\u201d, ha declarado Nespresso en un comunicado.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan puntualiza Felber \u201c<\/span><b>Espa\u00f1a ofrece multitud de oportunidades<\/b><span style=\"font-weight: 400;\"> y estoy deseando comenzar a trabajar con un equipo del que tengo fant\u00e1sticas referencias\u201d. En esta nueva etapa,<\/span><b> \u201cpersistiremos en nuestro af\u00e1n de sorprender y asesorar a nuestros clientes <\/b><span style=\"font-weight: 400;\">para hacerles disfrutar a\u00fan m\u00e1s de las experiencias de degustaci\u00f3n de caf\u00e9\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, Felber ha querido destacar el <\/span><b>compromiso de la marca con la sostenibilidad<\/b><span style=\"font-weight: 400;\"> desde hace m\u00e1s de 30 a\u00f1os y que se enmarca en su estrategia &#8216;The Positive Cup&#8217;.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con 24 a\u00f1os de experiencia en Nespresso, Felber llega al mercado nacional tras liderar el mercado portugu\u00e9s durante casi tres a\u00f1os.<\/p>\n","protected":false},"author":30,"featured_media":172786,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2226],"class_list":["post-172785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brigitte Felber, nueva directora general de Nespresso Espa\u00f1a\u00a0<\/title>\n<meta name=\"description\" content=\"Con 24 a\u00f1os de experiencia en Nespresso, Felber llega al mercado nacional tras liderar el mercado portugu\u00e9s durante casi tres a\u00f1os.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=172785\" 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