{"id":172585,"date":"2023-05-08T14:24:44","date_gmt":"2023-05-08T12:24:44","guid":{"rendered":"https:\/\/ipmark.com\/?p=172585"},"modified":"2023-05-08T14:52:27","modified_gmt":"2023-05-08T12:52:27","slug":"spotify-lanza-en-espana-spotify-audience-network","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=172585","title":{"rendered":"Spotify lanza en Espa\u00f1a Spotify Audience Network"},"content":{"rendered":"<p><strong>Tras su lanzamiento en Estados Unidos hace dos a\u00f1os, Spotify lanza en Espa\u00f1a Spotify Audience Network, un marketplace publicitario de audio que permite a grandes y peque\u00f1os anunciantes incluir publicidad en una amplia gama de contenidos, tanto dentro como fuera de Spotify, incluyendo podcasts.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La compa\u00f1\u00eda de audio en streaming ha lanzado Spotify Audience Network en varios pa\u00edses europeos, entre ellos, Espa\u00f1a, Francia e Italia. Se trata de un marketplace publicitario de audio que <strong>posibilita a los anunciantes llegar a los oyentes de podcasts a gran escala, tanto dentro como fuera de la plataforma.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cSabemos que los podcasts se est\u00e1n convirtiendo en un formato fundamental para nuestros anunciantes, por lo que tenemos que seguir innovando en tecnolog\u00eda para satisfacer sus necesidades. Spotify Audience Network no solo permite a nuestros anunciantes escalar sus campa\u00f1as de podcasts de una forma sencilla, sino tambi\u00e9n les permite dirigirse a su audiencia con precisi\u00f3n\u201d, ha explicado<strong> Alberto Mazzieri<\/strong>, jefe de ventas para el Sur de Europa de<strong> Spotify<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A trav\u00e9s de esta oferta, los anunciantes de Espa\u00f1a, Francia e Italia podr\u00e1n llevar a su p\u00fablico objetivo en momentos de ausencia de pantallas tanto dentro como fuera de Spotify, y a los editores, monetizar las impresiones generadas por los oyentes en esos mercados.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan datos de la plataforma, desde el lanzamiento del marketplace publicitario en Estados Unidos en 2021, se ha observado un<strong> aumento del 700% en el n\u00famero de editores y del 500% en la participaci\u00f3n de anunciantes.<\/strong> Esta expansi\u00f3n es la \u00faltima de una serie de inversiones que ha realizado la compa\u00f1\u00eda para llevar la publicidad en p\u00f3dcasts y audio al siguiente nivel a medida que se disparan las escuchas en Europa, entre ellas se incluyen Streaming Ad Insertion, Broadcast-to-Podcast y Spotify Brand Lift.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se trata de un marketplace publicitario de audio que posibilita a los anunciantes llegar a los oyentes de podcasts a gran escala, tanto dentro como fuera de la plataforma.<\/p>\n","protected":false},"author":29,"featured_media":172587,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[175,2226,34],"class_list":["post-172585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-inversion-publicitaria","tag-marcas","tag-medios-2"],"acf":[],"yoast_head":"<!-- This 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