{"id":172489,"date":"2023-05-05T13:18:27","date_gmt":"2023-05-05T11:18:27","guid":{"rendered":"https:\/\/ipmark.com\/?p=172489"},"modified":"2023-05-05T13:38:10","modified_gmt":"2023-05-05T11:38:10","slug":"meta-extiende-a-reels-anuncios-realidad-aumentada","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=172489","title":{"rendered":"Meta extiende a Reels los anuncios de realidad aumentada"},"content":{"rendered":"<p><strong>Despu\u00e9s de formar parte del cat\u00e1logo de formatos publicitarios para los feeds de Facebook e Instagram, los anuncios de realidad aumentada llegan a Reels, el formato de v\u00eddeos cortos de Meta para competir con TikTok.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La compa\u00f1\u00eda que dirige Mark Zuckerberg ha aprovechado su participaci\u00f3n en IAB NewFronts para presentar las \u00faltimas novedades publicitarias de la tecnol\u00f3gica. Entre ellas, la<strong> inclusi\u00f3n de anuncios de realidad aumentada (RA) en Reels, tal y como ya es posible hacer en los feeds de Instagram y Facebook.<\/strong>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cA\u00f1adir los efectos de RA de la c\u00e1mara a los anuncios de m\u00f3vil puede mejorar significativamente el performance de campa\u00f1a\u201d, ha asegurado <strong>Nicola Mendelsohn<\/strong>, VP de desarrollo de negocio global de <strong>Meta.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Junto a esto, el portavoz de Meta ha recordado el papel que juega la Inteligencia Artificial en la compa\u00f1\u00eda, a ra\u00edz del auge que ha tra\u00eddo consigo el lanzamiento de herramientas de IA generativa como ChatGPT. En el caso de Meta, no se ha anunciado nada respecto al posible desarrollos de soluciones con esta tecnolog\u00eda, pero s\u00ed han recordado que <strong>gracias a la mayor automatizaci\u00f3n con IA en las campa\u00f1as, se han logrado mantener las conversiones.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha especificado Mendelsohn, gracias al trabajo de revisi\u00f3n realizado por las m\u00e1quinas &#8211; an\u00e1lisis de la creatividad del anuncio, segmentaci\u00f3n de audiencias y medici\u00f3n de conversiones-, los anunciantes han visto <strong>un 20% m\u00e1s de conversiones<\/strong> de sus campa\u00f1as en el \u00faltimo trimestre de 2022.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tras incluirlos en los feeds de Facebook e Instagram, Meta incorpora los anuncios de realidad aumentada en el formato de v\u00eddeos cortos. <\/p>\n","protected":false},"author":29,"featured_media":172495,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2341,148],"class_list":["post-172489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-publicidad","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meta extiende a Reels los anuncios de realidad aumentada<\/title>\n<meta name=\"description\" content=\"Tras incluirlos en los feeds de Facebook e Instagram, Meta incorpora los anuncios de realidad aumentada en el formato de v\u00eddeos cortos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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