{"id":172207,"date":"2023-04-28T12:20:01","date_gmt":"2023-04-28T10:20:01","guid":{"rendered":"https:\/\/ipmark.com\/?p=172207"},"modified":"2023-04-28T12:20:01","modified_gmt":"2023-04-28T10:20:01","slug":"nueva-campana-donuts-con-alvaro-de-luna","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=172207","title":{"rendered":"La \u00faltima vuelta, nueva campa\u00f1a de Donuts con el cantante \u00c1lvaro de Luna"},"content":{"rendered":"<p><strong>Donuts ha presentado su nueva campa\u00f1a \u2018La \u00faltima vuelta\u2019, que ha contado con \u00c1lvaro de Luna para poner la banda sonora con su canci\u00f3n Portarse mal, y transmitir as\u00ed buen rollo, energ\u00eda y diversi\u00f3n tan caracter\u00edstico de la marca propiedad de Bimbo.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La nueva campa\u00f1a de Donuts <strong>forma parte del nuevo estilo de comunicaci\u00f3n que adopt\u00f3 la r\u00fabrica el a\u00f1o pasado,<\/strong> y que apuesta por construir bajo el lema <strong>\u2018Sigue jugando\u2019<\/strong>. La plataforma de comunicaci\u00f3n, que es una invitaci\u00f3n a vivir siempre en modo divertido, est\u00e1 permitiendo a la marca reconectar con su p\u00fablico de siempre y con uno m\u00e1s joven para mantener la senda del crecimiento.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cDesde Donuts queremos seguir conectando con el consumidor de un modo m\u00e1s emocional apelando a la diversi\u00f3n y a recordarnos a todos la importancia de no dejar de hacer aquello que nunca debimos dejar de hacer. Y por supuesto, seguir disfrutando del placer que supone disfrutar de un Donuts siempre teniendo presente el esp\u00edritu joven de la marca\u201d, ha explicado <strong>Natalia Pardo<\/strong>, marketing manager de <strong>Donuts<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a ha sido desarrollada por Oriol Villar y cuenta como banda sonora la canci\u00f3n de \u00c1lvaro de Luna, Portarse mal, que otorga al spot buen rollo, energ\u00eda y diversi\u00f3n, explican desde la firma. La campa\u00f1a cuenta con una pieza de tres duraciones y se difundir\u00e1 en Digital y Televisi\u00f3n.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva campa\u00f1a de Donuts forma parte del nuevo estilo de comunicaci\u00f3n que adopt\u00f3 la r\u00fabrica el a\u00f1o pasado, y que apuesta por construir bajo el lema \u2018Sigue jugando\u2019.<\/p>\n","protected":false},"author":29,"featured_media":172209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114,2226],"class_list":["post-172207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La \u00faltima vuelta, nueva campa\u00f1a de Donuts con 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