{"id":171987,"date":"2023-04-25T12:43:14","date_gmt":"2023-04-25T10:43:14","guid":{"rendered":"https:\/\/ipmark.com\/?p=171987"},"modified":"2023-04-25T12:43:54","modified_gmt":"2023-04-25T10:43:54","slug":"carlos-martin-nuevo-director-general-de-coca-cola-iberia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=171987","title":{"rendered":"Carlos Mart\u00edn, nuevo director general de Coca-Cola Iberia"},"content":{"rendered":"<p><span style=\"color: #000000;\">El nombramiento de Carlos Mart\u00edn ser\u00e1 efectivo a partir del pr\u00f3ximo 1 de mayo de 2023. Tras dos a\u00f1os fruct\u00edferos en Argentina, Paraguay y Uruguay, Carlos Mart\u00edn <\/span><span style=\"color: #000000;\">asumi\u00f3 su rol actual de <strong>vicepresidente de Franquicias de Colombia y Venezuela<\/strong>, donde junto a su equipo y gracias a la colaboraci\u00f3n de todo el sistema, logr\u00f3 llevar a cabo una transformaci\u00f3n sostenible del negocio. Esto repercuti\u00f3 enn los resultados obtenidos, posicionando a la compa\u00f1\u00eda como l\u00edder en Colombia.\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\">Espa\u00f1ol y licenciado en Administraci\u00f3n y Direcci\u00f3n de Empresas por la Universidad Aut\u00f3noma de Madrid,\u00a0 <strong>Mart\u00edn ocup\u00f3 diferentes puestos nacionales e internacionales en\u00a0 P&amp;G y Danone antes de incorporarse a Coca-Cola<\/strong>.\u00a0<\/span><\/p>\n<p>Por su parte, <a href=\"https:\/\/ipmark.com\/juan-ignacio-de-elizalde-coca-cola-iberia\/\">Juan Ignacio de Elizalde<\/a> ha trabajado durante 20 a\u00f1os en\u00a0<span style=\"color: #000000;\"> The Coca-Cola Company, desempe\u00f1ando diferentes posiciones en Latam y Europa.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carlos Mart\u00edn se incorpor\u00f3 a la compa\u00f1\u00eda en abril de 2020 como Director General de Argentina, Paraguay y Uruguay y actualmente era vicepresidente de franquicias de Colombia y Venezuela. Sucede en el cargo a Juan Ignacio de Elizalde, que desempe\u00f1aba dichas funciones desde 2017, y que permanecer\u00e1 en la compa\u00f1\u00eda hasta finales de junio para asegurar una transici\u00f3n ordenada con Carlos Mart\u00edn.<\/p>\n","protected":false},"author":14,"featured_media":171989,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[143],"class_list":["post-171987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-coca-cola"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carlos Mart\u00edn, nuevo director general de Coca-Cola Iberia - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"Carlos Mart\u00edn ha sido nombrado nuevo director general de Coca-Cola Iber\u00eda, en sustituci\u00f3n de Juan Ignacio de Elizalde.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=171987\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carlos Mart\u00edn, nuevo director general de Coca-Cola Iberia - 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