{"id":171811,"date":"2023-04-21T09:53:39","date_gmt":"2023-04-21T07:53:39","guid":{"rendered":"https:\/\/ipmark.com\/?p=171811"},"modified":"2023-04-21T15:34:38","modified_gmt":"2023-04-21T13:34:38","slug":"wpp-compra-consultora-identidad-sonora-amp","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=171811","title":{"rendered":"WPP compra la consultora de identidad sonora Amp"},"content":{"rendered":"<p><strong>WPP contin\u00faa con su pol\u00edtica de compras y anuncia una nueva adquisici\u00f3n, esta vez para su consultora de branding Landor &amp; Fitch. Se trata de Amp, especializada en el dise\u00f1o de imagen sonoro con presencia en Estados Unidos, Europa y Asia y creadora de identidades sonoras para marcas como Mastercard, Mercedes-Benz o Kraft Heinz.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u201cCon el auge del streaming, el podcasting y los medios de formato corto, el audio se ha convertido en un componente cr\u00edtico del marketing mix. La adquisici\u00f3n de Amp mejora nuestra oferta, ayudando a los clientes a crear experiencias inmersivas para interactuar con los consumidores a un nivel m\u00e1s profundo e impulsar su ventaja competitiva\u201d, ha explicado<strong> Mark Read<\/strong>, CEO de <strong>WPP<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fundada en 2009, el \u00e9xito de la consultora se encuentra en su aproximaci\u00f3n Sonic DNA, donde es clave su plataforma creativa Sonic Hub, que <strong>a trav\u00e9s de algoritmos de inteligencia artificial permite analizar, crear y gestionar activos de sonido y escalarlos gracias al potencial de la IA generativa.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aunque no han informado del precio de la compra, una vez aprobada la adquisici\u00f3n, <strong>Amp se integrar\u00e1 en Landor &amp; Fitch<\/strong>, lo que permitir\u00e1 a la agencia de branding de WPP aprovechar las tecnolog\u00edas y el expertise de la firma.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAl integrarnos con Landor &amp; Fitch, pioneros en dise\u00f1o de marca y consultor\u00eda, tendremos la oportunidad de escalar nuestro marco de trabajo Sonic DNA y nuestra plataforma de IA Sonic Hub dentro de un contexto de identidad de marca m\u00e1s amplio\u201d, ha informado por su parte <strong>Michele Arnese<\/strong>, CEO global de <strong>Amp<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Como resultado de la transacci\u00f3n, Amp, con operaciones en Estados Unidos, Europa y Asia y oficinas en Alemania y Estados Unidos, integrar\u00e1 en WPP a su equipo de m\u00e1s de 60 personas.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consciente del potencial del audio en el marketing mix de los anunciantes, WPP integrar\u00e1 Amp en su consultora de branding Landor &#038; Fitch. <\/p>\n","protected":false},"author":29,"featured_media":171813,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2225,2226],"class_list":["post-171811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-branding","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WPP compra la consultora de identidad sonora Amp<\/title>\n<meta name=\"description\" content=\"Consciente del potencial del audio en el marketing mix de los anunciantes, WPP integrar\u00e1 Amp en su consultora de branding Landor &amp; Fitch.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=171811\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WPP compra la consultora de identidad sonora Amp\" \/>\n<meta property=\"og:description\" content=\"Consciente del potencial del audio en el marketing mix de los anunciantes, WPP integrar\u00e1 Amp en su consultora de branding Landor &amp; Fitch.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=171811\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-21T07:53:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-21T13:34:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/wpp-compra-amp.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pilar Chac\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pilar Chac\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=171811#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=171811\"},\"author\":{\"name\":\"Pilar Chac\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"headline\":\"WPP compra la consultora de identidad sonora Amp\",\"datePublished\":\"2023-04-21T07:53:39+00:00\",\"dateModified\":\"2023-04-21T13:34:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=171811\"},\"wordCount\":310,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=171811#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/wpp-compra-amp.jpg\",\"keywords\":[\"branding\",\"marcas\"],\"articleSection\":[\"Agencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=171811\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=171811\",\"name\":\"WPP compra la consultora de identidad sonora Amp\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=171811#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=171811#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/wpp-compra-amp.jpg\",\"datePublished\":\"2023-04-21T07:53:39+00:00\",\"dateModified\":\"2023-04-21T13:34:38+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"description\":\"Consciente del potencial del audio en el marketing mix de los anunciantes, WPP integrar\u00e1 Amp en su consultora de branding Landor & Fitch.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=171811#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=171811\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=171811#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/wpp-compra-amp.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/wpp-compra-amp.jpg\",\"width\":1140,\"height\":635,\"caption\":\"WPP compra la consultora de identidad sonora Amp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=171811#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WPP compra la consultora de identidad sonora Amp\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\",\"name\":\"Pilar Chac\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"caption\":\"Pilar Chac\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=29\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"WPP compra la consultora de identidad sonora Amp","description":"Consciente del potencial del audio en el marketing mix de los anunciantes, WPP integrar\u00e1 Amp en su consultora de branding Landor & Fitch.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=171811","og_locale":"es_ES","og_type":"article","og_title":"WPP compra la consultora de identidad sonora Amp","og_description":"Consciente del potencial del audio en el marketing mix de los anunciantes, WPP integrar\u00e1 Amp en su consultora de branding Landor & Fitch.","og_url":"https:\/\/ipmark.com\/?p=171811","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2023-04-21T07:53:39+00:00","article_modified_time":"2023-04-21T13:34:38+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/wpp-compra-amp.jpg","type":"image\/jpeg"}],"author":"Pilar Chac\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Pilar Chac\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=171811#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=171811"},"author":{"name":"Pilar Chac\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"headline":"WPP compra la consultora de identidad sonora Amp","datePublished":"2023-04-21T07:53:39+00:00","dateModified":"2023-04-21T13:34:38+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=171811"},"wordCount":310,"image":{"@id":"https:\/\/ipmark.com\/?p=171811#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/wpp-compra-amp.jpg","keywords":["branding","marcas"],"articleSection":["Agencias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=171811","url":"https:\/\/ipmark.com\/?p=171811","name":"WPP compra la consultora de identidad sonora Amp","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=171811#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=171811#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/wpp-compra-amp.jpg","datePublished":"2023-04-21T07:53:39+00:00","dateModified":"2023-04-21T13:34:38+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"description":"Consciente del potencial del audio en el marketing mix de los anunciantes, WPP integrar\u00e1 Amp en su consultora de branding Landor & Fitch.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=171811#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=171811"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=171811#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/wpp-compra-amp.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/wpp-compra-amp.jpg","width":1140,"height":635,"caption":"WPP compra la consultora de identidad sonora Amp"},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=171811#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"WPP compra la consultora de identidad sonora Amp"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7","name":"Pilar Chac\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","caption":"Pilar Chac\u00f3n"},"url":"https:\/\/ipmark.com\/?author=29"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/171811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=171811"}],"version-history":[{"count":2,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/171811\/revisions"}],"predecessor-version":[{"id":171859,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/171811\/revisions\/171859"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/171813"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=171811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=171811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=171811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}