{"id":171787,"date":"2023-04-20T14:15:45","date_gmt":"2023-04-20T12:15:45","guid":{"rendered":"https:\/\/ipmark.com\/?p=171787"},"modified":"2023-04-21T11:43:02","modified_gmt":"2023-04-21T09:43:02","slug":"prime-video-sobrepasa-netflix-en-numero-usuarios-en-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=171787","title":{"rendered":"Prime Video sobrepasa a Netflix en n\u00famero de usuarios en Espa\u00f1a"},"content":{"rendered":"<p><strong>Por primera vez, Amazon Prime V\u00eddeo se posiciona como la plataforma SVOD con mayor suscriptores en Espa\u00f1a, gracias en parte a la ca\u00edda del n\u00famero de abonados a Netflix, que pasa de una cuota de mercado del 72,1% en enero a estar presente en un 66% de hogares en abril.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Son algunas de las conclusiones m\u00e1s destacadas de la \u00faltima oleada del Bar\u00f3metro OTT de GECA tras analizar la evoluci\u00f3n de suscriptores de las plataformas de v\u00eddeo bajo demanda disponibles en nuestro pa\u00eds.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con un <strong>67,3% de hogares que cuentan con Prime V\u00eddeo<\/strong>, la plataforma OTT de Amazon ha perdido en realidad 0,9 puntos de cuota respecto a la oleada anterior, aunque el descenso mayor del n\u00famero de abonados a Netflix le ha permitido alcanzar el primer puesto.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La ca\u00edda del n\u00famero de suscriptores de Netflix en Espa\u00f1a se produce como consecuencia de la decisi\u00f3n de la compa\u00f1\u00eda de cobrar un pago extra a aquellos hogares que comparten la cuenta con varios usuarios, en un intento de acabar con la compartici\u00f3n de contrase\u00f1as. Seg\u00fan se recoge en el informe, <strong>la respuesta \u2018No permite compartir cuentas con otras personas\u2019 se sit\u00faa como el principal motivo de baja entre quienes afirman haber abandonado la plataforma en el \u00faltimo a\u00f1o.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por otro lado, <strong>Disney+ es la plataforma de pago que m\u00e1s crece respecto a enero, alcanzando una cuota de mercado del 34,7%<\/strong>. SkyShowtime es el nuevo actor en el mercado, logrando en su estreno una cuota del 4,5%, similar a la que tiene Apple TV+ en nuestro pa\u00eds, del 4,8%.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Youtube, la gratuita que m\u00e1s se ve<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">El informe tambi\u00e9n recoge el uso que realizan estos hogares de las ofertas de contenido a la carta que son gratuitas. A este respecto, destaca la penetraci\u00f3n de <strong>Youtube<\/strong>, que roza el 50% de los hogares &#8211; <strong>en la \u00faltima oleada, logra una cuota del 46,9%<\/strong>-. Le sigue a bastante distancia, TikTok, con un 27,6%, aunque la app de v\u00eddeos cortos supera a las ofertas gratuitas de canales lineales como RTVE Play (25,6%), Atresplayer (25,5%) y Mitele (20,1%).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No obstante, de todas ellas la que m\u00e1s cuota gana en esta \u00faltima oleada es PlutoTV. Su presencia alcanza un 25% en Espa\u00f1a.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por primera vez, la oferta de v\u00eddeo de Amazon acapara el mayor n\u00famero de suscriptores en nuestro pa\u00eds, tras la ca\u00edda de abonados de Netflix. <\/p>\n","protected":false},"author":29,"featured_media":171789,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[194],"class_list":["post-171787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prime Video sobrepasa a Netflix en n\u00famero de usuarios en Espa\u00f1a<\/title>\n<meta name=\"description\" content=\"Por primera vez, la oferta de v\u00eddeo de Amazon acapara el mayor 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