{"id":171781,"date":"2023-04-20T13:59:08","date_gmt":"2023-04-20T11:59:08","guid":{"rendered":"https:\/\/ipmark.com\/?p=171781"},"modified":"2023-04-24T11:44:00","modified_gmt":"2023-04-24T09:44:00","slug":"casos-de-exito-en-alimentacion-y-bebidas-con-sus-protagonistas","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=171781","title":{"rendered":"Best! N Food Marketing Summit: los casos de \u00e9xito y sus protagonistas"},"content":{"rendered":"<p><b>Best!N Food Marketing Summit se celebrar\u00e1 en Madrid el pr\u00f3ximo 27 de abril y es la cita imprescindible para conocer de primera mano las mejores estrategias de marketing alimentario para capear la tormenta perfecta.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A lo largo de la jornada de Marketing Summit 2023, representantes de marcas presentar\u00e1n casos de \u00e9xito de la compa\u00f1\u00eda, desglosando una campa\u00f1a, acci\u00f3n o innovaci\u00f3n de relevancia.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Carlos Tatay,<\/b><b><i> vp marketing<\/i><\/b><b> en Bimbo Iberia,<\/b><span style=\"font-weight: 400;\"> hablar\u00e1 de las innovaciones de Cruap\u00e1n y Donuts Galletas, adem\u00e1s de la marca Bimbo de toda la vida y su nueva campa\u00f1a \u2018Es querer\u2019.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ignacio Navarro, category marketing director de Whisky, ron y marcas de Lujo para Diageo Sur de Europa,<\/b><span style=\"font-weight: 400;\"> compartir\u00e1 el camino humano para despertar el alma de una marca que estaba dormida como es J&amp;B y llegar a hacer algo como \u2018Orgullo de Pueblo\u2019 o \u2018She\u2019.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Jos\u00e9 Gabriel Estrada y Laura Pi\u00f1eiro, <\/b><b><i>global omnichannel manage<\/i><\/b><b>r y brand manager en Estrella Galicia,<\/b><span style=\"font-weight: 400;\"> respectivamente, hablar\u00e1n en su ponencia sobre \u00faltima innovaci\u00f3n en envase sostenible, adem\u00e1s los ponentes compartir\u00e1n la estrategia de la ense\u00f1a de escucha constante para conocer las necesidades de los consumidores.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Rafael Gand\u00eda, director de marketing en Grefusa,<\/b><span style=\"font-weight: 400;\"> compartir\u00e1 c\u00f3mo fue la revisi\u00f3n estrat\u00e9gica de su portfolio de marcas. En la ponencia veremos c\u00f3mo ha evolucionado la arquitectura de marca y la estrategia de comunicaci\u00f3n, c\u00f3mo se han desarrollado algunas de las campa\u00f1as m\u00e1s exitosas y los principales resultados que se han obtenido.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Alexandra Mart\u00ednez, directora de marketing en Risi<\/b><span style=\"font-weight: 400;\">, har\u00e1 un repaso de proyectos recientes de la compa\u00f1\u00eda que se ha enfrentado a distintos retos a nivel experiencia de producto y retos de comunicaci\u00f3n, ante una generaci\u00f3n digital y desconectada de los medios convencionales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Alex Puig. co-founder &amp; CO-CEO en VICIO, <\/b><span style=\"font-weight: 400;\">presentar\u00e1 el caso de \u00e9xito de la marca de hamburguesas, que empez\u00f3 distribuyendo sus productos en delivery y ya empieza a tener sus propios establecimientos.<\/span><\/li>\n<\/ul>\n<h3><strong>Conoce el programa de Best!N Food Marketing Summit<\/strong><\/h3>\n<article id=\"post-171665\" class=\"special-post post-171665 post type-post status-publish format-standard has-post-thumbnail hentry category-festivales tag-bestn-food-2023\" data-id=\"171665\">\n<div class=\"article-content clearfix\">\n<div class=\"entry-content clearfix\">\n<p><a href=\"https:\/\/koolpass.es\/festival\/bestinfood\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-171740 size-full\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/PORTADA-NOTICIAS.-Compra-de-entradas-png-1.png\" alt=\"\" width=\"800\" height=\"438\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/PORTADA-NOTICIAS.-Compra-de-entradas-png-1.png 800w, https:\/\/ipmark.com\/wp-content\/uploads\/PORTADA-NOTICIAS.-Compra-de-entradas-png-1-300x164.png 300w, https:\/\/ipmark.com\/wp-content\/uploads\/PORTADA-NOTICIAS.-Compra-de-entradas-png-1-768x420.png 768w, https:\/\/ipmark.com\/wp-content\/uploads\/PORTADA-NOTICIAS.-Compra-de-entradas-png-1-100x55.png 100w, https:\/\/ipmark.com\/wp-content\/uploads\/PORTADA-NOTICIAS.-Compra-de-entradas-png-1-24x13.png 24w, https:\/\/ipmark.com\/wp-content\/uploads\/PORTADA-NOTICIAS.-Compra-de-entradas-png-1-36x20.png 36w, https:\/\/ipmark.com\/wp-content\/uploads\/PORTADA-NOTICIAS.-Compra-de-entradas-png-1-48x26.png 48w, https:\/\/ipmark.com\/wp-content\/uploads\/PORTADA-NOTICIAS.-Compra-de-entradas-png-1-600x329.png 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>El <a href=\"https:\/\/bestinfood.es\/avance-del-programa\/\">programa completo<\/a>\u00a0de la jornada Best!N Food Marketing Summit 2023 est\u00e1 compuesto por cinco bloques de ponencias, con diferentes expertos.<\/p>\n<p>La jornada contar\u00e1 con distintos bloques, entre ellos:<\/p>\n<ul>\n<li>Radiograf\u00eda del consumidor de alimentaci\u00f3n y bebidas en Espa\u00f1a. \u00bfD\u00f3nde estamos y hacia d\u00f3nde nos dirigimos?\u00a0<b>Fernando Forte,<\/b><b><i>\u00a0senior marketing manager<\/i><\/b><b>\u00a0en Appinio,\u00a0<\/b>presentar\u00e1 los resultados de un estudio sobre el impacto del aumento de precios en la alimentaci\u00f3n y qu\u00e9 verticales est\u00e1n sufriendo m\u00e1s las consecuencias.<\/li>\n<li>Retos de los directores de marketing ante la actual incertidumbre econ\u00f3mica\u00a0 y necesidad de colocar al usuario en el centro de la estrategia, con profesinales de\u00a0<strong>Diageo, Bimbo Iberia y Estrella Galicia.<\/strong><\/li>\n<li>Una mesa redonda<strong> \u2018Los nuevos rockeros de la creatividad\u2019,<\/strong> donde Kerman Romeo (FKC Iberia), Jes\u00fas Cubero (Food Delivery Brands) y Jos\u00e9 Luis Garc\u00eda (Goiko), hablar\u00e1n de creatividad y su impacto en el sector de la restauraci\u00f3n.<\/li>\n<li aria-level=\"1\">Promoci\u00f3n e internacionalizaci\u00f3n de los alimentos de Espa\u00f1a en el mundo. Se hablar\u00e1 de los desaf\u00edos que tienen las marcas y entidades nacionales para llegar al consumidor internacional, con ponencias de\u00a0<strong>Interprofesional en\u00a0<\/strong><b>Aceites de Oliva de Espa\u00f1a, DO Rioja, Angulas Aguinaga y Tactics Europe.<\/b><\/li>\n<li aria-level=\"1\">Innovaci\u00f3n en servicios de marketing, con expertos de la industria publicitaria como son\u00a0<b>GroupM, Mindshare y The Trade Desk.<\/b><\/li>\n<\/ul>\n<pre><strong><a href=\"https:\/\/koolpass.es\/festival\/bestinfood\">Inscr\u00edbete en este enlace<\/a> para asistir a la jornada de conferencias, con expertos de la industria de la alimentaci\u00f3n, bebidas y foodservice.\u00a0<\/strong><\/pre>\n<p><strong>Agenda de Best!N Food Marketing Summit 2023:<\/strong><\/p>\n<ul>\n<li aria-level=\"1\">Cu\u00e1ndo: 27 de abril.<\/li>\n<li aria-level=\"1\">D\u00f3nde: Espacio Bernab\u00e9u (<a href=\"https:\/\/www.google.com\/maps\/dir\/\/C.+de+San+Juan+de+la+Salle,+4,+28036+Madrid\/data=!4m6!4m5!1m1!4e2!1m2!1m1!1s0xd4228e3b65d2379:0xcb1c33f1e9725b29?sa=X&amp;ved=2ahUKEwifmfyI4LX-AhWiUqQEHT-TA4oQwwV6BAgNEAQ\">Calle de San Juan de la Salle, 4, Madrid<\/a>).<\/li>\n<li aria-level=\"1\">Horario: 9.30 a 14.00.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Representantes de Grefusa, Bimbo Iberia, Estrella Galicia, Risi, Diageo y Vicio, compartir\u00e1n ejemplos de \u00e9xito de sus compa\u00f1\u00edas, innovaciones o estrategias de marketing.<\/p>\n","protected":false},"author":30,"featured_media":171782,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5900],"tags":[6502,6387],"class_list":["post-171781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivales","tag-bestn-food-2023","tag-cretividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Casos de \u00e9xito en alimentaci\u00f3n y bebidas, con sus protagonistas\u00a0<\/title>\n<meta name=\"description\" content=\"Grefusa, Bimbo Iberia, Estrella Galicia, Risi, Diageo y Vicio, traer\u00e1n de primera mano ejemplos did\u00e1cticos para los asistentes al evento.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=171781\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Casos de \u00e9xito en alimentaci\u00f3n y bebidas, con sus protagonistas\u00a0\" \/>\n<meta property=\"og:description\" content=\"Grefusa, Bimbo Iberia, Estrella Galicia, Risi, Diageo y Vicio, traer\u00e1n de primera mano ejemplos did\u00e1cticos para los asistentes al evento.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=171781\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-20T11:59:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-24T09:44:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/casos-de-exito-bestn-food-ok.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=171781#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=171781\"},\"author\":{\"name\":\"Roc\u00edo Calder\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"headline\":\"Best! N Food Marketing Summit: los casos de \u00e9xito y sus protagonistas\",\"datePublished\":\"2023-04-20T11:59:08+00:00\",\"dateModified\":\"2023-04-24T09:44:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=171781\"},\"wordCount\":613,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=171781#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/casos-de-exito-bestn-food-ok.jpg\",\"keywords\":[\"bestN Food 2023\",\"cretividad\"],\"articleSection\":[\"Festivales\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=171781\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=171781\",\"name\":\"Casos de \u00e9xito en alimentaci\u00f3n y bebidas, con sus protagonistas\u00a0\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=171781#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=171781#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/casos-de-exito-bestn-food-ok.jpg\",\"datePublished\":\"2023-04-20T11:59:08+00:00\",\"dateModified\":\"2023-04-24T09:44:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"description\":\"Grefusa, Bimbo Iberia, Estrella Galicia, Risi, Diageo y Vicio, traer\u00e1n de primera mano ejemplos did\u00e1cticos para los asistentes al evento.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=171781#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=171781\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=171781#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/casos-de-exito-bestn-food-ok.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/casos-de-exito-bestn-food-ok.jpg\",\"width\":1140,\"height\":635},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=171781#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Best! N Food Marketing Summit: los casos de \u00e9xito y sus protagonistas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\",\"name\":\"Roc\u00edo Calder\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"caption\":\"Roc\u00edo Calder\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=30\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Casos de \u00e9xito en alimentaci\u00f3n y bebidas, con sus protagonistas\u00a0","description":"Grefusa, Bimbo Iberia, Estrella Galicia, Risi, Diageo y Vicio, traer\u00e1n de primera mano ejemplos did\u00e1cticos para los asistentes al evento.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=171781","og_locale":"es_ES","og_type":"article","og_title":"Casos de \u00e9xito en alimentaci\u00f3n y bebidas, con sus protagonistas\u00a0","og_description":"Grefusa, Bimbo Iberia, Estrella Galicia, Risi, Diageo y Vicio, traer\u00e1n de primera mano ejemplos did\u00e1cticos para los asistentes al evento.","og_url":"https:\/\/ipmark.com\/?p=171781","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2023-04-20T11:59:08+00:00","article_modified_time":"2023-04-24T09:44:00+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/casos-de-exito-bestn-food-ok.jpg","type":"image\/jpeg"}],"author":"Roc\u00edo Calder\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Roc\u00edo Calder\u00f3n","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=171781#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=171781"},"author":{"name":"Roc\u00edo Calder\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"headline":"Best! N Food Marketing Summit: los casos de \u00e9xito y sus protagonistas","datePublished":"2023-04-20T11:59:08+00:00","dateModified":"2023-04-24T09:44:00+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=171781"},"wordCount":613,"image":{"@id":"https:\/\/ipmark.com\/?p=171781#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/casos-de-exito-bestn-food-ok.jpg","keywords":["bestN Food 2023","cretividad"],"articleSection":["Festivales"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=171781","url":"https:\/\/ipmark.com\/?p=171781","name":"Casos de \u00e9xito en alimentaci\u00f3n y bebidas, con sus protagonistas\u00a0","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=171781#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=171781#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/casos-de-exito-bestn-food-ok.jpg","datePublished":"2023-04-20T11:59:08+00:00","dateModified":"2023-04-24T09:44:00+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"description":"Grefusa, Bimbo Iberia, Estrella Galicia, Risi, Diageo y Vicio, traer\u00e1n de primera mano ejemplos did\u00e1cticos para los asistentes al evento.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=171781#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=171781"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=171781#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/casos-de-exito-bestn-food-ok.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/casos-de-exito-bestn-food-ok.jpg","width":1140,"height":635},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=171781#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Best! N Food Marketing Summit: los casos de \u00e9xito y sus protagonistas"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60","name":"Roc\u00edo Calder\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","caption":"Roc\u00edo Calder\u00f3n"},"url":"https:\/\/ipmark.com\/?author=30"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/171781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=171781"}],"version-history":[{"count":6,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/171781\/revisions"}],"predecessor-version":[{"id":171892,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/171781\/revisions\/171892"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/171782"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=171781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=171781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=171781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}