{"id":171695,"date":"2023-04-19T15:05:53","date_gmt":"2023-04-19T13:05:53","guid":{"rendered":"https:\/\/ipmark.com\/?p=171695"},"modified":"2023-04-19T16:45:41","modified_gmt":"2023-04-19T14:45:41","slug":"hootsuite-lanza-owlywriter-ai-para-automatizar-creacion-contenido","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=171695","title":{"rendered":"Hootsuite lanza OwlyWriter AI, para automatizar la creaci\u00f3n de contenido"},"content":{"rendered":"<p><strong>Con el objetivo de ayudar a los community managers, en particular, y a los profesionales de marketing, en general, a potenciar la creatividad y apartar los momentos de bloqueo creativo, Hootsuite ha anunciado el lanzamiento en fase beta de OwlyWriter AI, un asistente basado en IA generativa que promete simplificar la labor de creaci\u00f3n de contenidos en redes sociales.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u201cCuando preguntamos a nuestros clientes cu\u00e1l era el mayor reto al que se enfrentaban como gestores de redes sociales, casi un tercio de ellos nos dijeron que era \u2018la dificultad para encontrar ideas de contenido\u2019\u201d, ha explicado <strong>Natalia Williams<\/strong>, directora de producto de <strong>Hootsuite<\/strong>. \u201cNos propusimos dise\u00f1ar una herramienta que facilitara enormemente la creaci\u00f3n de contenido social y ayudara a nuestros clientes a romper de una vez con la monoton\u00eda de contenido en las redes sociales\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La herramienta permite automatizar tareas de creaci\u00f3n de contenidos que ayudan a simplificar los procesos de redacci\u00f3n, despertar la innovaci\u00f3n y la inspiraci\u00f3n, ahorrar tiempo y aumentar la eficiencia de los flujos de trabajo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En concreto, se identifican cinco tipos de uso:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La <strong>reutilizaci\u00f3n de publicaciones de mayor rendimiento<\/strong>: OwlyWriter AI identifica el contenido org\u00e1nico con mejores resultados y permite reescribir el contenido que ha demostrado impulsar la participaci\u00f3n y el alcance para recrear la magia sin duplicar el contenido.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Escribir nuevos pies de foto<\/strong>: convierte instant\u00e1neamente las respuestas en pies de foto que se pueden adaptar a las redes sociales, o se pueden inspirar en estilos de redacci\u00f3n \u00fanicos como HOOK (Titular, Oferta, \u00c1ngulo \u00danico, Kicker), AMP (Atenci\u00f3n, Posicionamiento de Marketing, Prueba), WIIFM (Qu\u00e9 hay en ello para m\u00ed) o AIDA (Atenci\u00f3n, Inter\u00e9s, Deseo, Acci\u00f3n).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Obtener inspiraci\u00f3n de contenido<\/strong>: puede aprovecharse para obtener ideas de contenido y opciones de post que las acompa\u00f1en.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Producir publicaciones de actualidad<\/strong>: si OwlyWriter AI proporciona un enlace a un contenido web, como una publicaci\u00f3n reciente de un blog o un art\u00edculo que invite a la reflexi\u00f3n, el contenido de esa p\u00e1gina web puede generarse f\u00e1cilmente y convertirse en una publicaci\u00f3n social.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Impulsar la participaci\u00f3n de la audiencia a trav\u00e9s de fechas clave<\/strong>:\u00a0 puede generar ideas de contenido de celebraci\u00f3n relevantes y, a su vez, aumentar la participaci\u00f3n oportuna en las redes sociales.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">La herramienta se encuentra disponible en versi\u00f3n beta abierta a sus clientes de forma gratuita, por un tiempo limitado, con el objetivo de recopilar informaci\u00f3n \u00fatil que servir\u00e1 de base para futuras funciones, concluyen.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hootsuite ha anunciado el lanzamiento en fase beta de OwlyWriter AI, un asistente basado en IA generativa que promete simplificar la labor de creaci\u00f3n de contenidos en redes sociales. <\/p>\n","protected":false},"author":29,"featured_media":171697,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[148,50],"class_list":["post-171695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-social-media","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hootsuite lanza OwlyWriter AI, para automatizar la creaci\u00f3n de contenido<\/title>\n<meta name=\"description\" content=\"OwlyWriter AI, un asistente basado en IA generativa que promete simplificar la labor de creaci\u00f3n de contenidos en redes sociales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=171695\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hootsuite lanza OwlyWriter AI, para automatizar la creaci\u00f3n de contenido\" \/>\n<meta property=\"og:description\" content=\"OwlyWriter AI, un asistente basado en IA generativa que promete simplificar la labor de creaci\u00f3n de contenidos en redes sociales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=171695\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-19T13:05:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-19T14:45:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/hootsuite-lanza-owlywriter-ai.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pilar Chac\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pilar Chac\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=171695#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=171695\"},\"author\":{\"name\":\"Pilar Chac\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"headline\":\"Hootsuite lanza OwlyWriter AI, para automatizar la creaci\u00f3n de contenido\",\"datePublished\":\"2023-04-19T13:05:53+00:00\",\"dateModified\":\"2023-04-19T14:45:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=171695\"},\"wordCount\":441,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=171695#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/hootsuite-lanza-owlywriter-ai.jpg\",\"keywords\":[\"social media\",\"tecnolog\u00eda\"],\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=171695\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=171695\",\"name\":\"Hootsuite lanza OwlyWriter AI, para automatizar la creaci\u00f3n de contenido\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=171695#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=171695#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/hootsuite-lanza-owlywriter-ai.jpg\",\"datePublished\":\"2023-04-19T13:05:53+00:00\",\"dateModified\":\"2023-04-19T14:45:41+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"description\":\"OwlyWriter AI, un asistente basado en IA generativa que promete simplificar la labor de creaci\u00f3n de contenidos en redes sociales.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=171695#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=171695\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=171695#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/hootsuite-lanza-owlywriter-ai.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/hootsuite-lanza-owlywriter-ai.jpg\",\"width\":1140,\"height\":635,\"caption\":\"Hootsuite lanza OwlyWriter AI, para automatizar la creaci\u00f3n de contenido\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=171695#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hootsuite lanza OwlyWriter AI, para automatizar la creaci\u00f3n de contenido\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\",\"name\":\"Pilar Chac\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"caption\":\"Pilar Chac\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=29\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hootsuite lanza OwlyWriter AI, para automatizar la creaci\u00f3n de contenido","description":"OwlyWriter AI, un asistente basado en IA generativa que promete simplificar la labor de creaci\u00f3n de contenidos en redes sociales.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=171695","og_locale":"es_ES","og_type":"article","og_title":"Hootsuite lanza OwlyWriter AI, para automatizar la creaci\u00f3n de contenido","og_description":"OwlyWriter AI, un asistente basado en IA generativa que promete simplificar la labor de creaci\u00f3n de contenidos en redes sociales.","og_url":"https:\/\/ipmark.com\/?p=171695","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2023-04-19T13:05:53+00:00","article_modified_time":"2023-04-19T14:45:41+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/hootsuite-lanza-owlywriter-ai.jpg","type":"image\/jpeg"}],"author":"Pilar Chac\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Pilar Chac\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=171695#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=171695"},"author":{"name":"Pilar Chac\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"headline":"Hootsuite lanza OwlyWriter AI, para automatizar la creaci\u00f3n de contenido","datePublished":"2023-04-19T13:05:53+00:00","dateModified":"2023-04-19T14:45:41+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=171695"},"wordCount":441,"image":{"@id":"https:\/\/ipmark.com\/?p=171695#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/hootsuite-lanza-owlywriter-ai.jpg","keywords":["social media","tecnolog\u00eda"],"articleSection":["Marketing Digital"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=171695","url":"https:\/\/ipmark.com\/?p=171695","name":"Hootsuite lanza OwlyWriter AI, para automatizar la creaci\u00f3n de contenido","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=171695#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=171695#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/hootsuite-lanza-owlywriter-ai.jpg","datePublished":"2023-04-19T13:05:53+00:00","dateModified":"2023-04-19T14:45:41+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"description":"OwlyWriter AI, un asistente basado en IA generativa que promete simplificar la labor de creaci\u00f3n de contenidos en redes sociales.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=171695#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=171695"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=171695#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/hootsuite-lanza-owlywriter-ai.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/hootsuite-lanza-owlywriter-ai.jpg","width":1140,"height":635,"caption":"Hootsuite lanza OwlyWriter AI, para automatizar la creaci\u00f3n de contenido"},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=171695#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Hootsuite lanza OwlyWriter AI, para automatizar la creaci\u00f3n de contenido"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7","name":"Pilar Chac\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","caption":"Pilar Chac\u00f3n"},"url":"https:\/\/ipmark.com\/?author=29"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/171695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=171695"}],"version-history":[{"count":2,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/171695\/revisions"}],"predecessor-version":[{"id":171719,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/171695\/revisions\/171719"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/171697"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=171695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=171695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=171695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}