{"id":171665,"date":"2023-04-19T13:37:44","date_gmt":"2023-04-19T11:37:44","guid":{"rendered":"https:\/\/ipmark.com\/?p=171665"},"modified":"2023-04-24T11:44:49","modified_gmt":"2023-04-24T09:44:49","slug":"la-creatividad-vista-por-expertos-del-sector-de-la-restauracion","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=171665","title":{"rendered":"La creatividad en restauraci\u00f3n, seg\u00fan la opin\u00f3n de marketinianos"},"content":{"rendered":"<p><b>Best!N Food Marketing Summit se celebrar\u00e1 en Madrid el pr\u00f3ximo 27 de abril y es la cita imprescindible para conocer de primera mano las mejores estrategias de marketing alimentario para capear la tormenta perfecta. La jornada de conferencias contar\u00e1 con expertos de marcas de la talla de Bimbo, Grefusa, Varma, Food Delivery Brands, Estrella Galicia,\u00a0 KFC, Vicio, Goiko y muchas m\u00e1s.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La jornada de Marketing Summit 2023 cerrar\u00e1 la ma\u00f1ana de ponencias con la mesa redonda \u2018<\/span><b>Los nuevos rockeros de la creatividad\u2019<\/b><span style=\"font-weight: 400;\">, donde los expertos nos sorprender\u00e1n con las campa\u00f1as m\u00e1s rompedoras, divertidas y pol\u00edticamente incorrectas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para conocer todas las novedades y ver de primera mano la ola de creatividad actual en la industria de la restauraci\u00f3n, Best!N Food Marketing Summit estar\u00e1n los expertos:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kerman Romeo, <\/b><i><span style=\"font-weight: 400;\">head of fame &amp; media effectiveness <\/span><\/i><span style=\"font-weight: 400;\">de KFC Iberia.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Jes\u00fas Cubero<\/b><span style=\"font-weight: 400;\">, CMO de Food Delivery Brands (Telepizza).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Jos\u00e9 Luis Garc\u00eda<\/b><span style=\"font-weight: 400;\">, CMO de Goiko.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Los profesionales del marketing procedentes del sector de la Restauraci\u00f3n estar\u00e1n acompa\u00f1ados por<\/span><b> Javier Cobaleda<\/b><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">country manager <\/span><\/i><span style=\"font-weight: 400;\">de Vidoomy, que tambi\u00e9n moderar\u00e1 la conversaci\u00f3n. Esta mesa iniciar\u00e1 a las 13:55 hasta aproximadamente a las 14:25h.<\/span><\/p>\n<h3><b>Las claves del sector de la alimentaci\u00f3n y bebidas<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-171684\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/best-summit-2ok.png\" alt=\"\" width=\"600\" height=\"329\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/best-summit-2ok.png 600w, https:\/\/ipmark.com\/wp-content\/uploads\/best-summit-2ok-300x165.png 300w, https:\/\/ipmark.com\/wp-content\/uploads\/best-summit-2ok-100x55.png 100w, https:\/\/ipmark.com\/wp-content\/uploads\/best-summit-2ok-24x13.png 24w, https:\/\/ipmark.com\/wp-content\/uploads\/best-summit-2ok-36x20.png 36w, https:\/\/ipmark.com\/wp-content\/uploads\/best-summit-2ok-48x26.png 48w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">El <\/span><a href=\"https:\/\/bestinfood.es\/avance-del-programa\/\"><span style=\"font-weight: 400;\">programa completo<\/span><\/a><span style=\"font-weight: 400;\"> de la jornada Best!N Food Marketing Summit 2023 est\u00e1 compuesto por cinco bloques de ponencias, con diferentes expertos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La jornada contar\u00e1 con distintos bloques, entre ellos:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Radiograf\u00eda del consumidor de alimentaci\u00f3n y bebidas en Espa\u00f1a. \u00bfD\u00f3nde estamos y hacia d\u00f3nde nos dirigimos? <\/span><b>Fernando Forte,<\/b><b><i> senior marketing manager<\/i><\/b><b> en Appinio, <\/b><span style=\"font-weight: 400;\">presentar\u00e1 los resultados de un estudio sobre el impacto del aumento de precios en la alimentaci\u00f3n y qu\u00e9 verticales est\u00e1n sufriendo m\u00e1s las consecuencias.\u00a0<\/span><\/li>\n<li>Retos de los directores de marketing ante la actual incertidumbre econ\u00f3mica\u00a0 y necesidad de colocar al usuario en el centro de la estrategia, con profesinales de <strong>Diageo, Bimbo Iberia y Estrella Galicia.<\/strong><\/li>\n<li><span style=\"font-weight: 400;\">Casos de \u00e9xito de marcas de \u00e9xito, repartidos en diferentes momentos de la ma\u00f1ana. Los visitantes disfrutar\u00e1n de primera mano de los casos de <\/span><b>Grefusa, Bimbo Iberia, Estrella Galicia, Risi, Diageo y Vicio<\/b>, que ser\u00e1n contados por sus protagonistas.<\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Promoci\u00f3n e internacionalizaci\u00f3n de los alimentos de Espa\u00f1a en el mundo. Se hablar\u00e1 de los desaf\u00edos que tienen las marcas y entidades nacionales para llegar al consumidor internacional, con ponencias de <strong>Interprofesional en <\/strong><\/span><b>Aceites de Oliva de Espa\u00f1a, DO Rioja, Angulas Aguinaga y Tactics Europe.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Innovaci\u00f3n en servicios de marketing, con expertos de la industria publicitaria como son <\/span><b>GroupM, Mindshare y The Trade Desk.<\/b><\/li>\n<\/ul>\n<pre><strong><a href=\"https:\/\/koolpass.es\/festival\/bestinfood\">Inscr\u00edbete en este enlace<\/a> para asistir a la jornada de conferencias, con expertos de la industria de la alimentaci\u00f3n, bebidas y foodservice.\u00a0<\/strong><\/pre>\n<p><span style=\"font-weight: 400;\">Agenda de Best!N Food Marketing Summit 2023:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cu\u00e1ndo: 27 de abril.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00f3nde: Espacio Bernab\u00e9u (<\/span><a href=\"https:\/\/www.google.com\/maps\/dir\/\/C.+de+San+Juan+de+la+Salle,+4,+28036+Madrid\/data=!4m6!4m5!1m1!4e2!1m2!1m1!1s0xd4228e3b65d2379:0xcb1c33f1e9725b29?sa=X&amp;ved=2ahUKEwifmfyI4LX-AhWiUqQEHT-TA4oQwwV6BAgNEAQ\"><span style=\"font-weight: 400;\">Calle de San Juan de la Salle, 4, Madrid<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Horario: 9.30 a 14.00.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Kerman Romeo (FKC Iberia), Jes\u00fas Cubero (Food Delivery Brands) y Jos\u00e9 Luis Garc\u00eda (Goiko), hablar\u00e1n de creatividad y su impacto en el sector de la restauraci\u00f3n, en la jornada de conferencias Best!N Food Marketing Summit 2023.<\/p>\n","protected":false},"author":30,"featured_media":171681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5900],"tags":[6502],"class_list":["post-171665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivales","tag-bestn-food-2023"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La creatividad vista por expertos del sector de la Restauraci\u00f3n<\/title>\n<meta name=\"description\" content=\"Best!N Food Marketing Summit se celebrar\u00e1 en Madrid el pr\u00f3ximo 27 de abril, en el Espacio Bernab\u00e9u (Calle de San Juan de la Salle, 4).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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