{"id":171652,"date":"2023-04-19T11:37:14","date_gmt":"2023-04-19T09:37:14","guid":{"rendered":"https:\/\/ipmark.com\/?p=171652"},"modified":"2023-04-19T16:45:09","modified_gmt":"2023-04-19T14:45:09","slug":"nestle-aquarel-invita-a-reconectar-con-la-naturaleza-para-mejorar-el-bienestar","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=171652","title":{"rendered":"Nestl\u00e9 Aquarel invita a reconectar con la naturaleza para mejorar el bienestar"},"content":{"rendered":"<p><b>El negocio de agua mineral natural de Nestl\u00e9 actualizaba su <a href=\"https:\/\/ipmark.com\/nestle-aquarel-invita-reconectar-natural-ultima-campana\/\">posicionamiento<\/a> en 2021, invitando a reconectar con la naturaleza para recuperar el equilibrio y el bienestar. Dos a\u00f1os m\u00e1s tarde, Nestl\u00e9 Aquarel mantiene su posicionamiento convirti\u00e9ndolo tambi\u00e9n en su prop\u00f3sito: \u201cseguir cuidando de la naturaleza y conseguir acercarla a todas las personas\u201d.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La compa\u00f1\u00eda tiene el objetivo de<\/span><b> paliar los efectos del ritmo de vida y el estr\u00e9s<\/b><span style=\"font-weight: 400;\"> que llevamos que, junto a la tecnolog\u00eda y la digitalizaci\u00f3n, nos ha alejado del mundo natural y de sus beneficios.\u00a0 Con tono amigable y divertido, la marca presenta este mensaje en su nueva campa\u00f1a, de la mano de <\/span><b>Publicis Espa\u00f1a<\/b><span style=\"font-weight: 400;\">, que invita a reconectar con lo que de verdad importa, dejando de lado los dispositivos tecnol\u00f3gicos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cHace un par de a\u00f1os le contamos a las familias lo importante que es estar en contacto con la naturaleza,<\/span><b> este a\u00f1o intentamos que se den cuenta de lo alejadas que est\u00e1n<\/b><span style=\"font-weight: 400;\"> y que adem\u00e1s pasen a la acci\u00f3n para solventarlo\u00bb, declara \u00d3scar Mart\u00ednez, CCO de Publicis Espa\u00f1a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a pivota sobre un <\/span><a href=\"https:\/\/www.nestleaquarel.es\/nuestro-proposito\"><span style=\"font-weight: 400;\">site <\/span><\/a><span style=\"font-weight: 400;\">en el que las familias encontrar\u00e1n todas las iniciativas\u00a0 que lleva a cabo la marca para conservar el medio ambiente, contenido como rutas en todo el territorio espa\u00f1ol para recorrer y disfrutar de la naturaleza, y datos acerca de los beneficios de estar en contacto con lo natural.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta plataforma se enmarca en toda una campa\u00f1a 360, con piezas en <\/span><b>TV, exterior y digital<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nestl\u00e9 tiene el fiel objetivo de seguir potenciando su <\/span><b>imagen de compa\u00f1\u00eda comprometida con el medioambiente y con la sociedad <\/b><span style=\"font-weight: 400;\">en general en su redefinici\u00f3n de estilo de vida. El agua natural de la empresa brota en reservas de la biosfera de la Unesco.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Nestl\u00e9 Aquarel - Reconecta con lo natural - &quot;Compartir&quot; - 20&#039;&#039;\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/8HtqOKeoSzs?start=1&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca de Nestl\u00e9 ha lanzado la campa\u00f1a \u2018Reconecta con lo natural\u2019 para recordar a la sociedad de lo alejada que est\u00e1 de la naturaleza y la importancia de solventarlo.<\/p>\n","protected":false},"author":30,"featured_media":171653,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6470,2114,6067],"class_list":["post-171652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-anuncio","tag-creatividad","tag-sostenibilidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nestl\u00e9 Aquarel invita a reconectar con la naturaleza para mejorar el bienestar<\/title>\n<meta name=\"description\" content=\"La marca de Nestl\u00e9 ha lanzado la campa\u00f1a \u2018Reconecta con lo natural\u2019 para recordar a la sociedad de lo alejada que est\u00e1 de la naturaleza.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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