{"id":171594,"date":"2023-04-18T13:30:40","date_gmt":"2023-04-18T11:30:40","guid":{"rendered":"https:\/\/ipmark.com\/?p=171594"},"modified":"2023-04-18T13:30:40","modified_gmt":"2023-04-18T11:30:40","slug":"nike-toma-las-calles-de-barcelona","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=171594","title":{"rendered":"Nike toma las calles de Barcelona"},"content":{"rendered":"<p><b>Nike ha lanzado una campa\u00f1a de exterior para dar a conocer sus nuevas zapatillas ZoomX Invincible 3. Las calles de Barcelona se han llenado de mupis que muestran el nuevo calzado con una de las suelas m\u00e1s gruesas y acolchadas de la firma, que amortigua la pisada para correr.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La acci\u00f3n, desarrollada junto a <strong>I<\/strong><\/span><b>nitiative Espa\u00f1a<\/b><span style=\"font-weight: 400;\"> (IPG Mediabrands), ha tratado de descubrir a los corredores los beneficios de este producto. <\/span><b>Bajo el lema <\/b><b><i>Feel it to believe it,<\/i><\/b> <span style=\"font-weight: 400;\">Nike pretende crear conciencia sobre su nuevo lanzamiento con la intenci\u00f3n de mostrar a su target (corredores y apasionados del deporte) la sensaci\u00f3n de comodidad que generan estas zapatillas en el pie.\u00a0<\/span><\/p>\n<h3><strong>Acci\u00f3n especial<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Esta acci\u00f3n especial cuenta con mupis especiales comparan las nuevas zapatillas con nubes de az\u00facar, con el\u00a0 objetivo de crear una similitud con la sensaci\u00f3n de esponjosidad de dicho alimento, transmitiendo el confort y comodidad del producto y describi\u00e9ndolas como las mejores\u00a0 zapatillas de running.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nike e Initiative buscan generar un <\/span><b>mayor engagement con su target<\/b><span style=\"font-weight: 400;\"> gracias a su una nueva\u00a0 propuesta, capaz de crear nuevos v\u00ednculos entre la marca y los clientes. Esta acci\u00f3n OOH ha creado una mejor experiencia de usuario, acercando las cualidades del producto a los\u00a0 consumidores de una forma tangible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las nuevas ZoomX Invincible 3 muestran una plataforma de grandes dimensiones que resuelve uno de los mayores problemas del calzado al garantizar una mejor estabilidad en la pisada. Y tiene\u00a0 una gran capacidad de amortiguaci\u00f3n, adaptada para usarla diariamente.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las nuevas zapatillas de running ZoomX Invincible 3 aportan a los corredores una mayor sensaci\u00f3n de comodidad, caracter\u00edstica que la marca proyecta en esta campa\u00f1a de exterior en la Ciudad Condal.<\/p>\n","protected":false},"author":30,"featured_media":171595,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114],"class_list":["post-171594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nike toma las calles de Barcelona<\/title>\n<meta name=\"description\" content=\"Las nuevas 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