{"id":171372,"date":"2023-04-13T16:59:36","date_gmt":"2023-04-13T14:59:36","guid":{"rendered":"https:\/\/ipmark.com\/?p=171372"},"modified":"2023-04-13T17:00:09","modified_gmt":"2023-04-13T15:00:09","slug":"ramon-alonso-nuevo-chief-investment-officer-de-groupm","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=171372","title":{"rendered":"Ram\u00f3n Alonso, nuevo chief investment officer de GroupM"},"content":{"rendered":"<p><strong>La agencia de medios GroupM, perteneciente a WPP, ha anunciado la incorporaci\u00f3n a su comit\u00e9 ejecutivo a Ram\u00f3n Alonso en calidad de chief investment officer, un perfil transversal de nueva creaci\u00f3n que completa la renovaci\u00f3n que viene impulsando en el grupo el CEO de la compa\u00f1\u00eda, Sebas Muriel, en los \u00faltimos meses.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Con m\u00e1s de 25 a\u00f1os vinculado al mundo de los medios, Ram\u00f3n Alonso comenz\u00f3 su carrera en G+J, compa\u00f1\u00eda editorial del Grupo Berlstesmann. Despu\u00e9s entr\u00f3 a formar parte de Mediacom (ahora EssenceMediacom), donde puso en marcha con \u00e9xito una de las \u00e1reas de planificaci\u00f3n, negociaci\u00f3n y compra de medios (AoR) para Procter &amp; Gamble.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Posteriormente, en su etapa en Dentsu, particip\u00f3 en el crecimiento y consolidaci\u00f3n del grupo desde diferentes unidades y compa\u00f1\u00edas: Carat, Aegis, Dentsu Aegis Network y Dentsu. Ha liderado la creaci\u00f3n y desarrollo de Amplifi en Espa\u00f1a, la unidad global de media investment de Dentsu Aegis Network, donde ha dirigido grandes equipos y ha desarrollado nuevos modelos de \u00e9xito y eficiencia en las \u00e1reas de planificaci\u00f3n, negociaci\u00f3n y compra de medios.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>En GroupM, aportar\u00e1 su visi\u00f3n y liderazgo en inversi\u00f3n en medios y contribuir\u00e1 a la consolidaci\u00f3n que viene construyendo Sebas Muriel, basado en la creaci\u00f3n de \u00e1reas transversales y equipos multidisciplinares<\/strong> que respondan a las necesidades de negocio de los clientes con soluciones diferenciadas e innovadoras.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEste nuevo perfil, que se une a los que ya incorporamos hace dos meses, nos va a ayudar a consolidar el modelo de transversalidad en el que ya venimos trabajando, a la vez que complementamos y potenciamos nuestras capacidades en inversi\u00f3n en medios desde un enfoque m\u00e1s innovador para ofrecer a los clientes propuestas diferentes\u201d, ha se\u00f1alado Muriel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El pasado mes de enero se incorporaron a GroupM en funciones transversales de data, negocio, estrategia, construcci\u00f3n de marca y talento,<strong> Alba Casero como CTO, Beatriz Bosch como CPO e \u00cdcaro Moyano como CSO.<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alonso se incorporar\u00e1 al comit\u00e9 ejecutivo de la compa\u00f1\u00eda de WPP, ocupando un puesto transversal de nueva creaci\u00f3n. <\/p>\n","protected":false},"author":29,"featured_media":171374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158],"class_list":["post-171372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-medios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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