{"id":171354,"date":"2023-04-13T15:55:15","date_gmt":"2023-04-13T13:55:15","guid":{"rendered":"https:\/\/ipmark.com\/?p=171354"},"modified":"2023-04-17T10:57:28","modified_gmt":"2023-04-17T08:57:28","slug":"ambar-propone-disfrutar-de-los-pequenos-placeres","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=171354","title":{"rendered":"Ambar propone disfrutar de los peque\u00f1os placeres\u00a0de la vida"},"content":{"rendered":"<p><b>La cervecera aragonesa Ambar renovaba su imagen de marca <a href=\"https:\/\/ipmark.com\/ambar-reivindica-la-fuerza-de-lo-pequeno-en-su-nueva-campana\/\">el a\u00f1o pasado<\/a> junto al lema \u201cser peque\u00f1o sabe mejor\u201d, y vuelve ahora con este mismo mensaje en su \u00faltima campa\u00f1a \u2018Es el momento de Ambar\u2019.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a, desarrollada por la agencia creativa <\/span><b>Ideas Agitadas<\/b><span style=\"font-weight: 400;\">, refleja en distintas situaciones c\u00f3mo se est\u00e1 transformando la sociedad, reflejando la creciente tendencia a la b\u00fasqueda de lo peque\u00f1o, huyendo de las grandes ciudades, dejando el trabajo en gigantescas oficinas o buscando la desconexi\u00f3n sin recorrer largas distancias. \u201c<strong>Al final somos cerveceros y estamos en la sociedad, somos parte del cambio<\/strong>\u201d, se\u00f1ala el director de marketing de Agora, Sergi Mart\u00ednez, durante la presentaci\u00f3n de la campa\u00f1a.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con esta campa\u00f1a, la marca pretende <\/span><b>\u201cconectar con las personas\u201d<\/b><span style=\"font-weight: 400;\">, con aquellas personas que \u201ccreemos que est\u00e1n cambiando y disfrutan de las peque\u00f1as cosas\u201d.\u00a0 No s\u00f3lo se dirige este trabajo a los amantes de la marca, sino que tambi\u00e9n a todo aquellos \u201cusuarios que quieran disfrutar de la vida\u201d, detalla Sergi Mart\u00ednez.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En la narrativa de la campa\u00f1a, que comienza a emitirse el <strong>d\u00eda 17 de abril<\/strong> en las principales cadenas de televisi\u00f3n, tiene mucha importancia la m\u00fasica. La banda sonora la pone el grupo <\/span><b>Cari\u00f1o <\/b><span style=\"font-weight: 400;\">con su conocido tema <em>Si quieres<\/em>.<\/span><\/p>\n<p><b>\u2018Es el momento de Ambar\u2019 <\/b><span style=\"font-weight: 400;\">llega con tres piezas creativas para televisi\u00f3n y adaptaciones para sus tres cervezas: Especial Triple Zero y su nueva tostada Morena. \u201cVamos a aplicar una narrativa muy visual, con presencia en las distintas pantallas, adem\u00e1s de tener presencia en exterior\u201d, especialmente en Arag\u00f3n. Tambi\u00e9n tendr\u00e1 presencia en la zona de Levante, Madrid y zona del norte. El principal spot tiene una duraci\u00f3n de 60 segundos.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Es el momento de Ambar\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/2Q0cao8ruvw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h3><b>Nueva cerveza tostada 100%<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-171365\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/ambar-morena-243x300.jpg\" alt=\"\" width=\"243\" height=\"300\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/ambar-morena-243x300.jpg 243w, https:\/\/ipmark.com\/wp-content\/uploads\/ambar-morena-100x123.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/ambar-morena-19x24.jpg 19w, https:\/\/ipmark.com\/wp-content\/uploads\/ambar-morena-29x36.jpg 29w, https:\/\/ipmark.com\/wp-content\/uploads\/ambar-morena-39x48.jpg 39w, https:\/\/ipmark.com\/wp-content\/uploads\/ambar-morena.jpg 450w\" sizes=\"auto, (max-width: 243px) 100vw, 243px\" \/>Durante la presentaci\u00f3n de la nueva campa\u00f1a publicitaria, la marca cervecera ha presentado su nueva <\/span><b>cerveza tostada Ambar Morena, 100% malta, <\/b><span style=\"font-weight: 400;\">con un toque suave y menos graduaci\u00f3n, especialmente demandada entre los clientes, detalla el director de marketing de Grupo Agora. Ya est\u00e1 presente en hosteler\u00eda y bares, teniendo una buena acogida entre los clientes habituales, confirman desde la marca.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Est\u00e1 pensada para el consumo diario a cualquier hora, tiene aroma a frutos secos con fondo especiado como en su amargor. Esta nueva cerveza se suma a las \u00faltimas innovaciones de Ambar como la <\/span><b>Triple Zero <\/b><span style=\"font-weight: 400;\">(0 alcohol, 0 az\u00facar, 0 CO2 emisiones neutras), tambi\u00e9n con su versi\u00f3n tostada, la cerveza de la colecci\u00f3n <\/span><b>Ambiciosas Azahar<\/b><span style=\"font-weight: 400;\"> elaborada con naranjas del Palacio de la Aljafer\u00eda, o la singular utilizaci\u00f3n de l\u00fapulo reci\u00e9n molido en su producto l\u00edder: <\/span><b>Ambar Especial.<\/b><\/p>\n<h3><strong>Olvidar la multitarea<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Por otro lado, en esta presentaci\u00f3n, <\/span><b>Patri Psic\u00f3loga<\/b><span style=\"font-weight: 400;\"> ha realizado una peque\u00f1a conferencia hablando de la importancia de dejar de lado la multitarea diaria e intentar centrar nuestra atenci\u00f3n en una sola cosa. <\/span><b>Y ha hablado del valor de agradecer y de disfrutar de los buenos momentos de la vida<\/b><span style=\"font-weight: 400;\">, \u201cuna sonrisa, dar las gracias, respirar hondamente en la naturaleza, compartir buenos momentos con las personas que quieres, son peque\u00f1os placeres con los que agrandamos la vida y nos dejan huella\u201d.<\/span><\/p>\n<figure id=\"attachment_171355\" aria-describedby=\"caption-attachment-171355\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-171355\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/IMG20230413131450-1024x768.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/IMG20230413131450-1024x768.jpg 1024w, https:\/\/ipmark.com\/wp-content\/uploads\/IMG20230413131450-300x225.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/IMG20230413131450-768x576.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/IMG20230413131450-100x75.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/IMG20230413131450-847x635.jpg 847w, https:\/\/ipmark.com\/wp-content\/uploads\/IMG20230413131450-24x18.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/IMG20230413131450-36x27.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/IMG20230413131450-48x36.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/IMG20230413131450-600x450.jpg 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-171355\" class=\"wp-caption-text\">Patri Psic\u00f3loga, a la derecha.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>La cervecera presenta este mensaje en su \u00faltima campa\u00f1a \u2018Es el momento de Ambar\u2019, en l\u00ednea con su nuevo concepto de marca lanzado en 2022.<\/p>\n","protected":false},"author":30,"featured_media":171360,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114],"class_list":["post-171354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ambar propone disfrutar de los peque\u00f1os placeres\u00a0<\/title>\n<meta name=\"description\" content=\"La cervecera presenta este mensaje en su \u00faltima campa\u00f1a \u2018Es el momento de Ambar\u2019, en l\u00ednea con su nuevo concepto de marca lanzado en 2022.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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