{"id":171105,"date":"2023-04-10T12:16:33","date_gmt":"2023-04-10T10:16:33","guid":{"rendered":"https:\/\/ipmark.com\/?p=171105"},"modified":"2023-04-10T14:41:22","modified_gmt":"2023-04-10T12:41:22","slug":"disney-nombra-primer-chief-brand-officer","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=171105","title":{"rendered":"Disney nombra a su primer responsable de marca de la compa\u00f1\u00eda"},"content":{"rendered":"<p><strong>Disney ha promocionado a Asad Ayaz, actual presidente de marketing de Walt Disney Studios, como nuevo <em>chief brand officer<\/em> de la compa\u00f1\u00eda, un puesto de reciente creaci\u00f3n dentro de la firma de Mickey Mouse.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">En su nuevo puesto, <strong>Ayaz liderar\u00e1 el trabajo <em>core<\/em> de branding del grupo, que incluye las acciones de branding externas e internas, los acuerdos y la presencia en redes sociales.<\/strong> Liderar\u00e1 la estrategia de marca a trav\u00e9s de las distintas marcas que forman el grupo y priorizar\u00e1 las franquicias de Disney en colaboraci\u00f3n con el CEO del grupo, Bob Iger, al que reportar\u00e1.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Durante los \u00faltimos 18 a\u00f1os, Ayaz ha ostentado diversos puestos de marketing en el conglomerado Disney. Su \u00faltimo cargo era el de presidente de marketing de Walt Disney Studios.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A pesar de haber ascendido a <em>chief brand officer<\/em>, el ejecutivo<strong> continuar\u00e1 supervisando la estrategia y acciones de marketing de los estudios de la firma<\/strong>, entre los que se incluyen Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Fox y Disney+.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Asad Ayaz, presidente de marketing de Walt Disney Studios, supervisar\u00e1 las acciones de branding internas y externas de la compa\u00f1\u00eda, sus asociaciones y posicionamiento en redes sociales. <\/p>\n","protected":false},"author":29,"featured_media":171107,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2225],"class_list":["post-171105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Disney nombra a su primer responsable de marca de la compa\u00f1\u00eda<\/title>\n<meta name=\"description\" content=\"Asad Ayaz, presidente de marketing de Walt Disney Studios, supervisar\u00e1 las acciones de branding internas y externas de la compa\u00f1\u00eda.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=171105\" \/>\n<meta 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