{"id":170845,"date":"2023-03-31T10:27:29","date_gmt":"2023-03-31T08:27:29","guid":{"rendered":"https:\/\/ipmark.com\/?p=170845"},"modified":"2023-03-31T12:43:22","modified_gmt":"2023-03-31T10:43:22","slug":"nestle-jungly-lanza-500-nfts-con-animales-3d-unicos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=170845","title":{"rendered":"Nestl\u00e9 Jungly lanza 500 NFTs con animales 3D \u00fanicos"},"content":{"rendered":"<p><b>Nestl\u00e9 Jungly ha lanzado 500 NFTs con im\u00e1genes de animales que han sido generados con Inteligencia Artificial. Estos exclusivos tokens no fungibles se podr\u00e1n conseguir en la aplicaci\u00f3n que la marca acaba de poner en marcha.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Los usuarios los podr\u00e1n obtener de forma aleatoria en los cofres sorpresa que encontrar\u00e1n jugando a la aventura diaria disponible en la aplicaci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00abCada uno de nuestros NFTs cuenta con un certificado de propiedad digital. No se pueden copiar ni replicar\u00bb, ha explicado Joan Moreno, responsable de marketing de tabletas de Chocolates Nestl\u00e9. \u201cHemos dado un paso m\u00e1s, en la web del web 3.0, el metaverso o las criptomonedas\u201d, ha a\u00f1adido.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dentro de la aplicaci\u00f3n de Nestl\u00e9 Jungly, se pueden <\/span><b>coleccionar e intercambiar las 50 ficha<\/b><span style=\"font-weight: 400;\">s digitales con fotos de animales. Las <\/span><b>fichas <\/b><span style=\"font-weight: 400;\">de un caim\u00e1n, un tuc\u00e1n o un ajolote vuelven a estar disponibles para los fans de la compa\u00f1\u00eda, pero ahora en formato digital, disponibles en la propia app, desarrollada por la agencia <\/span><b>Ogilvy Barcelona<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLas fichas vuelven y lo hacen por la misma raz\u00f3n por la que regres\u00f3 Nestl\u00e9 Jungly: porque <\/span><b>el consumidor nos lo ha pedido.<\/b><span style=\"font-weight: 400;\"> De hecho, hay quienes todav\u00eda conservan el \u00e1lbum con las hist\u00f3ricas fichas de cart\u00f3n\u201d, ha destacado Moreno.<\/span><\/p>\n<h3><b>Pasos para las fichas\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">El consumidor solo tiene que bajarse la aplicaci\u00f3n e introducir el c\u00f3digo que aparece en el interior del envoltorio de la tableta marcada con la promoci\u00f3n, para ir consiguiendo las diferentes fichas hasta completar la colecci\u00f3n. En concreto,<\/span><b> el c\u00f3digo de cada tableta da acceso a tres fichas de animales y hay 50 para coleccionar.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Los 10.000 primeros usuarios que completen esta colecci\u00f3n se convertir\u00e1n en <\/span><b>Embajadores Jungly<\/b><span style=\"font-weight: 400;\"> y, como reconocimiento, <\/span><b>recibir\u00e1n un NFT con su propio avatar<\/b><span style=\"font-weight: 400;\"> y tendr\u00e1n acceso a contenidos y recompensas exclusivas cada mes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, todos los fans de Nestl\u00e9 Jungly que se adentren en la app podr\u00e1n invertir sus Junglies (las monedas propias de la aplicaci\u00f3n) en las diferentes ONGs.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca adem\u00e1s trae de vuelta sus famosas fichas pero, ahora, en versi\u00f3n digital.<\/p>\n","protected":false},"author":30,"featured_media":170846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[50],"class_list":["post-170845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nestl\u00e9 Jungly lanza 500 NFTs con animales 3D \u00fanicos<\/title>\n<meta name=\"description\" content=\"La marca de tabletas de chocolate adem\u00e1s trae de vuelta sus famosas fichas pero, ahora, en versi\u00f3n digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=170845\" \/>\n<meta property=\"og:locale\" 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