{"id":170842,"date":"2023-03-31T10:07:20","date_gmt":"2023-03-31T08:07:20","guid":{"rendered":"https:\/\/ipmark.com\/?p=170842"},"modified":"2023-03-31T12:44:44","modified_gmt":"2023-03-31T10:44:44","slug":"ac-marca-cierra-con-unilever-compra-marca-cebralin","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=170842","title":{"rendered":"AC Marca cierra con Unilever la compra de la marca Cebral\u00edn"},"content":{"rendered":"<p><strong>AC Marca ha firmado un acuerdo de adquisici\u00f3n con Unilever a trav\u00e9s del cual la primera se convierte en propietaria de la marca Cebral\u00edn, r\u00fabrica que llevaba explotando a trav\u00e9s de una licencia desde 2016.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan explican desde la compa\u00f1\u00eda, con la marca Cebral\u00edn, cuyo producto m\u00e1s conocido es el quitamanchas en seco para manchas de aceite y grasas, <strong>han conseguido doblar su facturaci\u00f3n al tiempo que se ha ampliado su surtido<\/strong>, pasando de ser un producto nicho en la categor\u00eda de quitamanchas en seco a una gama de productos para eliminar las manchas tanto fuera como dentro del hogar.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este empuje ha permitido construir una marcha mucho m\u00e1s relevante, que abarca m\u00e1s problem\u00e1ticas y con m\u00e1s frecuencia de uso, aseguran.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cCebral\u00edn es un producto por el que apostamos hace siete a\u00f1os cuando obtuvimos la licencia para su fabricaci\u00f3n y distribuci\u00f3n. Convertirnos ahora tambi\u00e9n en propietarios nos produce una enorme satisfacci\u00f3n, a la vez que nos permitir\u00e1 reforzar nuestro liderazgo entre los consumidores en los segmentos del mercado en los que operamos\u201d, ha se\u00f1alado <strong>Marcos Fern\u00e1ndez Garc\u00eda-Marca<\/strong>, presidente y consejero delegado de <strong>AC Marca<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La adquisici\u00f3n de Cebral\u00edn refuerza la posici\u00f3n de la compa\u00f1\u00eda en el lineal de complementos de lavado, donde <strong>tambi\u00e9n cuentan con Iberia y Blanco Nuclear.\u00a0<\/strong><\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Cebral\u00edn<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">AC Marca ha reposicionado su producto m\u00e1s conocido, <strong>el aerosol Cebral\u00edn Quitamanchas en seco<\/strong>, como un quitamanchas ideal para manchas de aceite y de tipo graso, que las elimina eficazmente tanto fuera de casa como en casa, donde se puede usar como quitamanchas antes de lavar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, la marca ofrece productos contra las manchas m\u00e1s dif\u00edciles, que no eliminan los quitamanchas universales, como<strong> Cebral\u00edn Quitamanchas Resistentes<\/strong> (hierba, chocolate, k\u00e9tchup, etc.,), <strong>Cebral\u00edn Quitamanchas Accidentales<\/strong> (vino, caf\u00e9, salsas, sangre, etc.) y <strong>Cebral\u00edn Quitamanchas axilas<\/strong>, indicado para eliminar las manchas amarillas y cercos en la zona axilar de la ropa provocadas por el sudor y el uso de desodorantes.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La adquisici\u00f3n de Cebral\u00edn refuerza la posici\u00f3n de la compa\u00f1\u00eda en el lineal de complementos de lavado, donde tambi\u00e9n cuentan con Iberia y Blanco Nuclear. <\/p>\n","protected":false},"author":29,"featured_media":170844,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2227],"class_list":["post-170842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AC Marca cierra con Unilever la compra de la marca Cebral\u00edn<\/title>\n<meta name=\"description\" content=\"La adquisici\u00f3n de Cebral\u00edn refuerza la posici\u00f3n de la compa\u00f1\u00eda en el lineal de complementos de lavado, con Iberia y Blanco Nuclear.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=170842\" 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