{"id":170765,"date":"2023-03-30T13:12:24","date_gmt":"2023-03-30T11:12:24","guid":{"rendered":"https:\/\/ipmark.com\/?p=170765"},"modified":"2023-03-30T15:01:43","modified_gmt":"2023-03-30T13:01:43","slug":"el-festival-el-sol-estrena-la-campana-de-su-37o-edicion","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=170765","title":{"rendered":"El festival El Sol estrena la campa\u00f1a de su 37\u00ba edici\u00f3n"},"content":{"rendered":"<p><b>El Festival Iberoamericano de la Comunicaci\u00f3n Publicitaria ha estrenado la campa\u00f1a publicitaria de su 37\u00ba edici\u00f3n del certamen, <\/b><b><i>Algo tendr\u00e1, <\/i><\/b><b>elaborada por la agencia creativa PINK. El evento estrenar\u00e1 <a href=\"https:\/\/ipmark.com\/el-sol-estrena-nueva-identidad-corporativa\/\">nueva imagen<\/a> y ciudad los d\u00edas 8 y 9 de junio.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Un total de cinco piezas enmarcan la campa\u00f1a a trav\u00e9s de un concepto \u2018con mucha luz\u2019, presentando<\/span><b> distintos ic\u00f3nos de la ciudad y su similitud con el certamen,<\/b><span style=\"font-weight: 400;\"> como los \u2018espetos\u2019, Picasso, el atardecer o el mar. \u201cSi hay algo que tienen en com\u00fan el sol y El Sol, es la energ\u00eda que desprenden y su capacidad de atracci\u00f3n sobre m\u00faltiples p\u00fablicos\u201d, recogen en un comunicado.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las piezas presentan un mismo concepto a trav\u00e9s de cinco \u00e1ngulos: \u201c<a href=\"https:\/\/www.youtube.com\/shorts\/xaXl8__RZHo\">Si se lleva todos los <\/a><\/span><span style=\"font-weight: 400;\">aplausos\u201d, \u201c<a href=\"https:\/\/www.youtube.com\/shorts\/xI_QytYOPXE\">Si es punto de encuentro<\/a>\u201d, \u201c<a href=\"https:\/\/www.youtube.com\/shorts\/w5zV061NOWM\">Si todos quieren estar<\/a>\u201d, \u201c<a href=\"https:\/\/www.youtube.com\/shorts\/Yi0kZfpd6X4\">Si todos quieren uno<\/a>\u201d y \u201c<a href=\"https:\/\/www.youtube.com\/shorts\/JJkYZVkI7j0\">Si vas hasta M\u00e1laga solo por dos d\u00edas<\/a>\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cUn a\u00f1o m\u00e1s nos enfrentamos al reto de dise\u00f1ar la campa\u00f1a de El Sol. <\/span><b>Nuestra visi\u00f3n para esta 37 edici\u00f3n es tan sencilla como delicada y llena de luz,<\/b><span style=\"font-weight: 400;\"> porque algo tendr\u00e1 El Sol para volver a donde todo empez\u00f3. Algo tendr\u00e1 M\u00e1laga para acoger el festival. Algo tendr\u00e1 la creatividad para transformarlo todo\u201d, ha se\u00f1alado el CEO de la agencia, Germ\u00e1n Silva.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta edici\u00f3n del festival continuar\u00e1 reivindicando la creatividad como fuerza transformadora y motor de negocio.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"\u201cSi vas hasta M\u00e1laga solo por dos d\u00edas\u201d\" width=\"800\" height=\"600\" src=\"https:\/\/www.youtube.com\/embed\/JJkYZVkI7j0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Titulada \u2018Algo tendr\u00e1\u2019, la campa\u00f1a llega con cinco piezas creativas que giran en torno al concepto \u201ccon mucha luz\u201d.\u00a0<\/p>\n","protected":false},"author":30,"featured_media":170766,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5900],"tags":[2114,2500],"class_list":["post-170765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivales","tag-creatividad","tag-el-sol"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El festival El Sol estrena la campa\u00f1a de su 37\u00ba edici\u00f3n<\/title>\n<meta name=\"description\" content=\"Titulada \u2018Algo tendr\u00e1\u2019, la campa\u00f1a llega con cinco piezas creativas que giran en torno al concepto \u201ccon mucha luz\u201d.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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