{"id":170755,"date":"2023-03-30T12:58:16","date_gmt":"2023-03-30T10:58:16","guid":{"rendered":"https:\/\/ipmark.com\/?p=170755"},"modified":"2023-03-30T15:04:09","modified_gmt":"2023-03-30T13:04:09","slug":"wpp-alcanza-acuerdo-con-braze","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=170755","title":{"rendered":"WPP alcanza un acuerdo con Braze, especializada en interacci\u00f3n cross-canal"},"content":{"rendered":"<p><strong>El grupo publicitario WPP ha anunciado su alianza con Braze, empresa tecnol\u00f3gica m\u00e1s conocida por su plataforma de interacci\u00f3n de cliente que ayuda a impulsar las interacciones entre los consumidores y las marcas. El acuerdo contempla la creaci\u00f3n de soluciones personalizadas para los clientes de ambos, capaces de romper los silos entre los medios propios y de pago y entregar experiencias cross-canal a cada consumidor.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAl combinar la plataforma de interacci\u00f3n de Braze con las capacidades creativas, de datos y CRM de WPP, podemos ofrecer a los clientes la habilidad de entregar interacciones relevantes con los consumidores a mayor velocidad y escala\u201d, ha explicado <strong>Stephan Pretorius<\/strong>,<em> chief technology officer<\/em> de <strong>WPP<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La plataforma de Braze ha sido dise\u00f1ada desde un punto de vista agn\u00f3stico, y proporciona m\u00e1s de 100 integraciones con otros partners de la industria. Su oferta permitir\u00e1 a los clientes del grupo publicitario beneficiarse de una estrategia de interacci\u00f3n de cliente m\u00e1s \u00e1gil, con respuestas y dise\u00f1os de campa\u00f1a m\u00e1s r\u00e1pidos y segmentaci\u00f3n en tiempo real.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los clientes de ambas compa\u00f1\u00edas podr\u00e1n romper los silos entre los medios propios y de pago para entregar experiencias creativas cross-canal a cada consumidor. Para el grupo publicitario supondr\u00e1, adem\u00e1s,<strong> acceso al roadmap de productos de Braze y a aquellos en fase alfa y beta<\/strong>, adem\u00e1s de las soluciones personalizadas para cada anunciante.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En palabras de <strong>Myles Kleeger<\/strong>, presidente y <em>chief commercial officer<\/em> de<strong> Braze<\/strong>, \u201cno tengo ninguna duda de que la creatividad, la ambici\u00f3n y el apoyo estrat\u00e9gico que trae WPP a nuestros clientes en com\u00fan les ayudar\u00e1 a descubrir el valor que Braze puede aportar a sus negocios\u201d.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El acuerdo contempla la creaci\u00f3n de soluciones personalizadas para los clientes de ambos, capaces de romper los silos entre los medios propios y de pago y entregar experiencias cross-canal a cada consumidor. <\/p>\n","protected":false},"author":29,"featured_media":170760,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[598,50],"class_list":["post-170755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-experiencia-de-cliente","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WPP alcanza un acuerdo con Braze para impulsar interacci\u00f3n crosscanal<\/title>\n<meta name=\"description\" content=\"WPP ha anunciado su alianza con Braze, conocida por su plataforma que ayuda a impulsar las interacciones cross-canal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=170755\" 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