{"id":170550,"date":"2023-03-28T13:22:26","date_gmt":"2023-03-28T11:22:26","guid":{"rendered":"https:\/\/ipmark.com\/?p=170550"},"modified":"2023-04-14T12:24:25","modified_gmt":"2023-04-14T10:24:25","slug":"carls-jr-elige-espana-para-lanzar-primera-campana-en-television","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=170550","title":{"rendered":"Carl\u2019s Jr. elige Espa\u00f1a para lanzar su primera campa\u00f1a en televisi\u00f3n"},"content":{"rendered":"<p><strong>La cadena de hamburgueser\u00edas Carl\u2019s Jr. ha elegido Espa\u00f1a como primer pa\u00eds europeo para anunciarse en televisi\u00f3n, con el objetivo de impulsar su notoriedad y conocimiento de la marca en nuestro pa\u00eds, tras su llegada en 2017.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEspa\u00f1a es uno de los mercados m\u00e1s importantes para Carl\u2019s Jr. a nivel mundial, un pa\u00eds que destaca por tener una gran cultura gastron\u00f3mica, con un consumidor muy exigente, que aprecia la calidad y las marcas que son verdaderamente diferentes\u201d, ha destacado <strong>Arturo P\u00e9rez<\/strong>, <em>international chief marketing officer<\/em> de <strong>Carl\u2019s Jr.<\/strong>, quien a\u00f1ade que a trav\u00e9s de esta campa\u00f1a, lograr\u00e1n impulsar \u201ctodav\u00eda m\u00e1s su reconocimiento entre el p\u00fablico espa\u00f1ol\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>El anuncio en televisi\u00f3n sali\u00f3 al aire el 22 de marzo durante los espacios publicitarios de El Hormiguero<\/strong>, uno de los programas l\u00edderes de audiencia del prime-time en Espa\u00f1a. La campa\u00f1a, que ha sido creada y producida por Carmela Produce y que tendr\u00e1 varias oleadas a lo largo del a\u00f1o, <strong>permanecer\u00e1 activa hasta el pr\u00f3ximo 9 de abril<\/strong> en los canales y programas m\u00e1s afines a la marca del grupo Atresmedia.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De acuerdo con <strong>Jean-Paul Hordijk<\/strong>, director de marketing de<strong> Avanza Food<\/strong>, grupo de restauraci\u00f3n que opera la marca Carl\u2019s Jr. en Espa\u00f1a, el grupo audiovisual ha sido el partner id\u00f3neo para el lanzamiento de su primera campa\u00f1a en televisi\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLas audiencias y la credibilidad de sus seis canales, su transversalidad lineal y digital, y la afinidad de su programaci\u00f3n con el p\u00fablico objetivo al que queremos llegar son fundamentales, y sin duda contribuir\u00e1 muy positivamente a generar el ruido medi\u00e1tico que buscamos\u201d, se\u00f1ala.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/7mWqz9Svf8Y\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">El plan de medios <strong>se complementa con un plan de televisi\u00f3n digital,<\/strong> en el que trabajar\u00e1 con Google y Youtube como partners estrat\u00e9gicos, contribuyendo a aumentar la cobertura y difusi\u00f3n de la campa\u00f1a, sobre todo entre el p\u00fablico m\u00e1s joven de 18 a 24 a\u00f1os.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Carl\u2019s Jr. lleg\u00f3 a Espa\u00f1a en noviembre de 2017, con su primer restaurante situado en la Gran V\u00eda madrile\u00f1a. En estos a\u00f1os, ha llevado a cabo 40 aperturas en nuestro pa\u00eds, en ciudades como Madrid, Barcelona, Bilbao, Barakaldo, Valencia, M\u00e1laga, Almer\u00eda, Santander, Oviedo, Sevilla, Jerez de la Frontera, Zaragoza, Granada o Valladolid.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La marca est\u00e1 inmersa en un ambicioso plan estrat\u00e9gico de crecimiento a nivel nacional, con el objetivo de realizar 18 aperturas en Espa\u00f1a durante 2023 y finalizar el a\u00f1o con cerca de 60 restaurantes operativos, lo que supondr\u00e1 un crecimiento del 50% respecto a su red en 2022.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El anuncio en televisi\u00f3n sali\u00f3 al aire el 22 de marzo durante los espacios publicitarios de &#8216;El Hormiguero&#8217; y permanecer\u00e1 activa hasta el 9 de abril en los canales y programas afines de Atresmedia. <\/p>\n","protected":false},"author":29,"featured_media":170555,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226,194],"class_list":["post-170550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carl\u2019s Jr. elige Espa\u00f1a para lanzar su primera campa\u00f1a en televisi\u00f3n<\/title>\n<meta name=\"description\" content=\"El anuncio en televisi\u00f3n sali\u00f3 al aire el 22 de marzo durante los espacios publicitarios de El Hormiguero y estar\u00e1 activa hasta el 9 de abril\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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