{"id":170458,"date":"2023-03-27T11:07:19","date_gmt":"2023-03-27T09:07:19","guid":{"rendered":"https:\/\/ipmark.com\/?p=170458"},"modified":"2023-03-27T16:39:39","modified_gmt":"2023-03-27T14:39:39","slug":"el-cuartel-nueva-agencia-creativa-de-cash-converters","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=170458","title":{"rendered":"El Cuartel, nueva agencia creativa de Cash Converters"},"content":{"rendered":"<p><b>La empresa especializada en productos de segunda mano Cash Converters, ha elegido a la agencia creativa El Cuartel para dar forma a las campa\u00f1as de la marca, con el objetivo de fomentar la econom\u00eda circular y promover el consumo consciente.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La agencia creativa tendr\u00e1 el objetivo de reforzar el <\/span><b>posicionamiento de la marca<\/b><span style=\"font-weight: 400;\"> dentro del mercado de segunda mano en Espa\u00f1a (dinamizador de la econom\u00eda circular) y su prop\u00f3sito de cambiar los h\u00e1bitos de consumo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cCash Converters tiene muy claro su prop\u00f3sito de marca, por eso nuestra labor<\/span><b> es conseguir que su comunicaci\u00f3n sea igual de comprometida, responsable y optimista <\/b><span style=\"font-weight: 400;\">que su modelo de negocio\u201d, ha declarado el director general de la agencia, Alfonso P\u00e9rez.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La primera campa\u00f1a tratar\u00e1 de seguir construyendo la filosof\u00eda de la marca, con su movimiento Converters, que busca dar una nueva vida a los objetivos y al planeta. El Cuartel trabajar\u00e1 en reforzar la <\/span><b>comunicaci\u00f3n en todas las fases del proceso<\/b><span style=\"font-weight: 400;\">: venta y compra, haciendo hincapi\u00e9 en las ventajas de la marca como su garant\u00eda o sus productos verificados.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hace unos meses, la agencia ya colabor\u00f3 con la marca en la activaci\u00f3n con influencers de la <\/span><b>campa\u00f1a \u2018El fin de lo nuevo\u2019<\/b><span style=\"font-weight: 400;\">. La iniciativa, que pretend\u00eda poner en valor la calidad de los productos de segunda mano, ret\u00f3 al p\u00fablico a diferenciar entre un art\u00edculo nuevo y otro de segunda mano, llegando a m\u00e1s de 281.000 personas.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia creativa trabajar\u00e1 en reforzar el posicionamiento de la marca: cambiar los h\u00e1bitos de consumo y promover la econom\u00eda circular.<\/p>\n","protected":false},"author":30,"featured_media":170459,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2464,2114],"class_list":["post-170458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-comunicacion","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-27T09:07:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-27T14:39:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/cartel-cash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" 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